Data via Inside Cable News.
More Nielsen Cable News Ratings including Viewers Total Day and Primetime, and Adults 25-54 Total Day:
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
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Data via Inside Cable News.
More Nielsen Cable News Ratings including Viewers Total Day and Primetime, and Adults 25-54 Total Day:
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
Looking at those graphs, it's pretty clear to me that Nielsen's sample is just too small to give anything approaching accuracy week to week.
Those huge variation seem to me to be more likely caused by measurement errors than by actual rating changes, always a problem when what you're measuring is close to the error rate (and the mathematical error rate doesn't take into account the difficulty of measuring actual humans!)
Looking at those graphs, it’s pretty clear to me that Nielsen’s sample is just too small to give anything approaching accuracy week to week.
Those huge variation seem to me to be more likely caused by measurement errors than by actual rating changes, always a problem when what you’re measuring is close to the error rate (and the mathematical error rate doesn’t take into account the difficulty of measuring actual humans!)
Not that I think Nielsen is infallible, nor their methods perfect, but I disagree about the accuracy of these numbers.
The past several weeks in particular with the presidential debates and primaries would be expected to produce big swings in news viewership.
Not that I think Nielsen is infallible, nor their methods perfect, but I disagree about the accuracy of these numbers.
The past several weeks in particular with the presidential debates and primaries would be expected to produce big swings in news viewership.