American Idol Dominates vs. Everything But Itself
|Scoreboard for Weds, Jan 16, 2008|
|Total Viewers (million)||30.28||10.73||9.68||5.55||1.39|
|Rating/Share: Adults 18-49||12.6/30||3.0/7||2.0/5||2.2/5||0.6/1|
All eyes were again on American Idol and FOX easily won the night both in viewers and the 18-49 demographic. But make no mistake, the show has definitely hit peak ratings and it's on the long slide downward. FOX's job will be to make the curve down the least steep it possibly can. While last night's edition of AI scored 30.28 million viewers and a 12.6/30 in the 18-49 demographic, it's off quite a bit from the same (2nd) episode of last year's season when the Wednesday January 17, 2007 installment of idol had 36.94 million viewers and a 15.5/36 in the 18-49 demographic. Down 19% in the demo and 6.66 million viewers (we don't make the numbers up, we only report them).
Nonetheless, when it came to watching TV last night American Idol was king. While it's true you could argue that in light of AI, Deal or No Deal is just putting a massive beatdown on CBS' The Power of 10. But when American Idol has 2.5x as many viewers as Deal or No Deal, can I really get excited by that? No, no I can't.
ABC continues to struggle. It had no shows with more than 6.06 million viewers and up against American Idol, whatever legs in the 18-49 demo it looked like Supernanny might have - let's just say she lost them. CBS ran the conclusion of the Comanche Moon miniseries from 9p-11p, and I suppose all things considered it performed OK. NBC took second on the night with Deal or No Deal, and new episodes of Law & Order: Criminal Intent and Law & Order. See full night's details:
|Time||Network||Show||Viewers (Millons)||18-49 Rating/Share||HH Rating|
|8:00||CBS||Power of 10||4.92||1.1/3||3.3|
|NBC||Deal or No Deal||11.83||3.1/8||7.6|
|FOX||American Idol 8p-10p||30.28||12.6/30||17.6|
|9:00||CBS||Comanche Moon (conclusion 9p-11p)||12.06||2.4/6||6.5|
|NBC||Law & Order: Criminal Intent||8.8||2.4/6||6.7|
|CW||Gossip Girl (Repeat)||1.11||0.5/1||1.1|
|NBC||Law & Order||11.55||3.7/10||8.8|
Nielsen Ratings Source: Nielsen Media Research. Full night’s results available via Marc Berman/Mediaweek.