|Scoreboard for Sat. Jan. 20, 2008|
|Total Viewers (million)||48.58||7.94||7.88||4.51||.69|
|Rating/Share: Adults 18-49||18.6/40||2.8/6||2.0/4||1.2/3||0.2/0|
The NFC conference championship dominated primetime ratings on the East coast, and let's face it, if there's an East coast-bias in anything, it's with Nielsen Ratings. Based on the numbers, the East coast was as captivated with the frozen tundra of Lambeau Field in high definition as I was. The NFC championship averaged 48.58 million viewers. Contrast that with the Super Bowl and you will see there is still big upside for FOX in a couple of weeks. Certainly last night's NFC conference final was the most watched program since TVbytheNumbers.com launched last September.
Football dominated and otherwise there wasn't much to write home about (41 more million people preferred to watch NFL football than a CBS special on Global Warming -- shocking, I know). It would seem that as long as the tundra is frozen, people can't get too upset about global warming. If it makes you feel any better, more than 38 million preferred NFL to the season finale of CBS' The Amazing Race, too.
For full half-hourly details check out Berman's site. Note to TVBigshot's players: we don't get HH ratings info over the weekend, but will include it in the Sunday through Thursday overnight info whenever it is available. Also note that publishing of weekly information (normally Tuesdays, this week Wednesday) and overnight information will be impacted due to the MLK holiday. Normally we'd have HH ratings for Sunday night, but not this week. Sorry folks.
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.