As more and more scripted shows run out of new episodes, the strike is finally beginning to have an effect on primetime ratings.
But, in the case of Fox, it's a positive effect. I'll chalk that up to a big NFC Championship game, plus scripted weakness from the competition, because we know that Idol has opened a bit weaker than last year. ABC and CBS are now both slipping vs. their levels established at the beginning of the season. However, NBC is remaining stable at it's level from mid-October. No wonder Jeff Zucker doesn't seem too worried about the strike. CW continues its slide into irrelevancy.
Our "Strike Effect" chart shows broadcast network primetime season to date viewership for the 2007-8 season compared to the 2006-7 season.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.