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The "Strike Effect" Through January 21-27, 2008

Categories: ',WGA Strike

Written By

January 30th, 2008

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No question from here on out, the WGA strike has completely changed the broadcast line ups.

However, for NBC that continues to be good news as its viewership vs. last year keeps improving compared to its level at the middle of this season before any strike effects. Fox continues to show gains from last year and is up to its levels in December, although it's hard to isolate what is strike related.

ABC and CBS seem pretty clearly hurt by the strike as they continue to slip from their mid-season levels as their scripted shows go dark or rerun. The CW continues to slip downward, but they have so many problems it's hard to guess where the strike fits in.

Our "Strike Effect" chart shows broadcast network primetime season to date average viewership for the 2007-8 season compared to the 2006-7 season.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
  • Rena Moretti

    Because those are comparisons to last year, isn't is the case that NBC was already plunging last year at this time, leading to easier “comps”?

  • http://tvbythenumbers.com Bill Gorman

    I'm the first to admit that there can be many logically consistent explanations of the trends that chart shows.

    It's a fact that NBC is doing better [in terms of avg. viewers] at this point in the 2007-8 season vs. last year than they were in Nov, Dec and early Jan.

    Exactly why NBC is doing better is a good question that I might be able to narrow down with a lot more effort, but then again, I might not, so I'm not sure I'm up for the attempt.

  • http://tvbythenumbers.com Bill Gorman

    I'm the first to admit that there can be many logically consistent explanations of the trends that chart shows.

    It's a fact that NBC is doing better [in terms of avg. viewers] at this point in the 2007-8 season vs. last year than they were in Nov, Dec and early Jan.

    Exactly why NBC is doing better is a good question that I might be able to narrow down with a lot more effort, but then again, I might not, so I'm not sure I'm up for the attempt.

  • Rena Moretti

    Because those are comparisons to last year, isn’t is the case that NBC was already plunging last year at this time, leading to easier “comps”?

  • http://tvbythenumbers.com Bill Gorman

    I’m the first to admit that there can be many logically consistent explanations of the trends that chart shows.

    It’s a fact that NBC is doing better [in terms of avg. viewers] at this point in the 2007-8 season vs. last year than they were in Nov, Dec and early Jan.

    Exactly why NBC is doing better is a good question that I might be able to narrow down with a lot more effort, but then again, I might not, so I’m not sure I’m up for the attempt.

  • Rena Moretti

    I'm not sure they're doing “better”. The numbers show they're not doing as poorly as at the start of the year, not that they're doing better than last year.

    NBC is of course trying to portray “not as awful” as some sort of victory, but are they really fooling anyone?

  • Rena Moretti

    I'm not sure they're doing “better”. The numbers show they're not doing as poorly as at the start of the year, not that they're doing better than last year.

    NBC is of course trying to portray “not as awful” as some sort of victory, but are they really fooling anyone?

  • Rena Moretti

    By the way Bill, it may really not be worth the effort, but I'm curious of the “improvement” (in the rate of audience loss!) has any reality other than that last year was already pretty awful for them.

    But in any case, I appreciate your input as always!

  • Rena Moretti

    By the way Bill, it may really not be worth the effort, but I'm curious of the “improvement” (in the rate of audience loss!) has any reality other than that last year was already pretty awful for them.

    But in any case, I appreciate your input as always!

  • Rena Moretti

    I’m not sure they’re doing “better”. The numbers show they’re not doing as poorly as at the start of the year, not that they’re doing better than last year.

    NBC is of course trying to portray “not as awful” as some sort of victory, but are they really fooling anyone?

  • Rena Moretti

    By the way Bill, it may really not be worth the effort, but I’m curious of the “improvement” (in the rate of audience loss!) has any reality other than that last year was already pretty awful for them.

    But in any case, I appreciate your input as always!

  • http://tvbythenumbers.com Bill Gorman

    Relative to mid-season this year, NBC is doing better now vs. last year.

  • http://tvbythenumbers.com Bill Gorman

    Relative to mid-season this year, NBC is doing better now vs. last year.

  • http://tvbythenumbers.com Bill Gorman

    Relative to mid-season this year, NBC is doing better now vs. last year.

  • Rena Moretti

    Bill, where did you get that info from , if you don't mind my asking?

  • Rena Moretti

    Bill, where did you get that info from , if you don't mind my asking?

  • http://tvbythenumbers.com Robert Seidman

    Rena we have access to this year's season-to-date info, as well as last year's so are able to compare.

  • http://tvbythenumbers.com Robert Seidman

    Rena we have access to this year's season-to-date info, as well as last year's so are able to compare.

  • Rena Moretti

    Bill, where did you get that info from , if you don’t mind my asking?

  • http://tvbythenumbers.com Robert Seidman

    Rena we have access to this year’s season-to-date info, as well as last year’s so are able to compare.

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