No question from here on out, the WGA strike has completely changed the broadcast line ups.
However, for NBC that continues to be good news as its viewership vs. last year keeps improving compared to its level at the middle of this season before any strike effects. Fox continues to show gains from last year and is up to its levels in December, although it's hard to isolate what is strike related.
ABC and CBS seem pretty clearly hurt by the strike as they continue to slip from their mid-season levels as their scripted shows go dark or rerun. The CW continues to slip downward, but they have so many problems it's hard to guess where the strike fits in.
Our "Strike Effect" chart shows broadcast network primetime season to date average viewership for the 2007-8 season compared to the 2006-7 season.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.