|Scoreboard for Thurs, Jan. 31, 2008|
|Total Viewers (million)||13.59||10.37||10.30||6.83||3.40|
|Rating/Share: Adults 18-49||5.3/14||2.4/6||3.2/8||2.8/7||1.4/4|
With the season four premiere of Lost, ABC easily won the last night of January. While Lost did not have it's biggest ratings ever, or perform as well as say Desperate Houswives, an hour worth of recap and the premiere both had solid performance in viewers and in the 18-49 demographic and both hours easily won their timeslots. And while it was still January, technically last night was the first night of February sweeps, so at least briefly -- say until Sunday when the Super Bowl airs on FOX, ABC is off to a good start.
The recap performed much better than I thought it would and I'd have to concede that whether I found it any good or not, that along with about 13 million other people I watched it. The premiere itself averaged around 16 million viewers -- and it definitely did leave me wanting more and anticipating next week.
More surprising to me was the performance of the premiere of ABC's Eli Stone following the Lost premiere. The results for the first half hour will likely change some as Lost technically ran past 10pm, but Eli averaged ~12.5 million for the first half hour and 10.75 million in the second half hour. This is not dramatically great performance, but given the George Michael tie-in, many more gave it a chance than I would've thought.
More commentary and full half hourly data after the jump:
Though CBS had the second most viewers it could muster no better than fourth place in the 18-49 demographic. Still, considering the lineup of repeats of CSI: NY, CSI and Without a Trace, CBS dramas continue to perform well in reruns compared to the other Networks.
NBC's Celebrity Apprentice lost some ground while Lost aired, but grabbed some of it back at 10pm.
But the trend is realy still FOX's friend. It's lineup of Are You Smarter Than a 5th Grader? and Don't Forget the Lyrics performed very well and FOX finished second in the 18-49 demo for the night.
New episodes of Smallville and Supernatural aired on the CW and gave the network some of its best non-Friday Night Smackdown! numbers in a while, which I suppose given the Lost premiere was excellent performance.
|Time||Network||Show||Viewers (Millons)||18-49 Rating/Share||HH Rating|
|8:00||ABC||Lost Recap: Past, Present & Future||12.87||4.7/13||7.9|
|CBS||CSI: NY (R )||8.33||1.7/5||5.6|
|NBC||My Name is Earl (R )||5.30||2.2/6||3.4|
|FOX||Are You Smarter Than a 5th Grader?||9.60||2.8/8||5.9|
|8:30||ABC||Lost Recap: Past, Present & Future||13.25||5.2/13||8.0|
|CBS||CSI: NY (R )||9.31||2.0/5||6.1|
|NBC||The Office (R )||4.48||1.9/5||2.9|
|FOX||Are You Smarter Than a 5th Grader?||11.53||3.4/9||6.9|
|9:00||ABC||Lost: Season 4 Premiere||15.95||6.6/16||9.4|
|CBS||CSI (R )||11.82||2.7/7||7.7|
|FOX||Don't Forget the Lyrics||9.63||3.1/8||5.7|
|9:30||ABC||Lost: Season 4 Premiere||16.19||6.8/17||9.5|
|CBS||CSI (R )||11.93||2.8/7||7.8|
|FOX||Don't Forget the Lyrics||10.44||3.4/8||6.2|
|10:00||ABC||Eli Stone: Series Premiere||12.51||4.6/12||7.8|
|CBS||Without a Trace (R )||10.28||2.3/6||7.0|
|10:30||ABC||Eli Stone: Series Premiere||10.75||3.8/11||6.9|
|CBS||Without a Trace (R )||10.52||2.6/7||7.2|
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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