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Top Time-Shifted Broadcast Shows, January 21-27

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February 11th, 2008

Tuesday's American Idol Has a Time-shifted Audience of 3.8 Million

With 3.80 million time-shifted (DVR) viewers, Tuesday's American Idol had the largest absolute time-shifted audience in the week of January 21-27, followed by Wednesday's American Idol with 3.54 million time-shifted viewers.

NBC had the most shows (10) out of the top 20 in absolute time-shifted audience size.

Top 20 Largest Time-shifted Audience Broadcast TV Shows:

Rank Programs Network Persons Live+7 (000) Persons Live (000) Timeshifed Audience (000s) % Increase Over Live
1 American Idol-TUESDAY FOX 30,553 26,758 3,795 14.2%
2 American Idol-WEDNESDAY FOX 28,382 24,838 3,544 14.3%
3 Criminal Minds CBS 13,911 11,805 2,106 17.8%
4 CHUCK 8P 1/24 NBC 7,985 6,114 1,871 30.6%
5 TERMINATOR: SRH CNR CHRON FOX 9,906 8,065 1,841 22.8%
6 Law And Order:SVU NBC 14,330 12,510 1,820 14.5%
7 MOMENT OF TRUTH FOX 23,651 21,946 1,705 7.8%
8 CHUCK 10P 1/24 NBC 7,849 6,207 1,642 26.5%
9 CSI: NY CBS 12,645 11,110 1,535 13.8%
10 LAS VEGAS NBC 7,721 6,256 1,465 23.4%
11 APPRENTICE 7 NBC 9,464 8,026 1,438 17.9%
12 MEDIUM NBC 10,975 9,558 1,417 14.8%
13 BOSTON LEGAL ABC 9,237 7,846 1,391 17.7%
14 UGLY BETTY ABC 9,741 8,376 1,365 16.3%
15 Law And Order NBC 11,410 10,070 1,340 13.3%
16 Biggest Loser 5 NBC 9,404 8,179 1,225 15.0%
17 SHARK - 8PM SPECIAL CBS 11,590 10,374 1,216 11.7%
18 FRIDAY NIGHT LIGHTS NBC 5,941 4,793 1,148 24.0%
19 AMERICAN GLADIATORS NBC 10,481 9,333 1,148 12.3%
20 PRISON BREAK FOX 8,249 7,103 1,146 16.1%

The Largest Time-shifting Audience table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of time-shifted viewers on their digital video recorders (DVRs).

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Two Chucks Lead % Increase Via DVR Viewing

For the week of January 21-27, NBC's Chuck had its audience increased by 30.6% over the 6.11 million that watched it Live giving it a Live+7 audience of 7.99 million, making it the leading broadcast show for % increase in viewing via DVR. A second Chuck had its audience increase by 26.5%.

Las Vegas, Friday Night Lights and Terminator: Sarah Connor Chronicles round out the largest % increase Top 5. NBC had the top for and the most time-shifted shows on a % basis with 8 of the 20.

Top 20 Most % Time-shifted Broadcast TV Shows:

Rank Programs Network Persons Live+7 (000) Persons Live (000) Timeshifed Audience (000s) % Increase Over Live
1 CHUCK 8P 1/24 NBC 7,985 6,114 1,871 30.6%
2 CHUCK 10P 1/24 NBC 7,849 6,207 1,642 26.5%
3 FRIDAY NIGHT LIGHTS NBC 5,941 4,793 1,148 24.0%
4 LAS VEGAS NBC 7,721 6,256 1,465 23.4%
5 TERMINATOR: SRH CNR CHRON FOX 9,906 8,065 1,841 22.8%
6 One Tree Hill CW 3,487 2,847 640 22.5%
7 CASHMERE MAFIA ABC 6,358 5,251 1,107 21.1%
8 OCTOBER ROAD SP-1/21 ABC 5,600 4,644 956 20.6%
9 CROWNED CW 1,518 1,274 244 19.2%
10 APPRENTICE 7 NBC 9,464 8,026 1,438 17.9%
11 Criminal Minds CBS 13,911 11,805 2,106 17.8%
12 BOSTON LEGAL ABC 9,237 7,846 1,391 17.7%
13 UGLY BETTY ABC 9,741 8,376 1,365 16.3%
14 PRISON BREAK FOX 8,249 7,103 1,146 16.1%
15 BIG SHOTS ABC 5,405 4,684 721 15.4%
16 Biggest Loser 5 NBC 9,404 8,179 1,225 15.0%
17 MEDIUM NBC 10,975 9,558 1,417 14.8%
18 Law And Order:SVU NBC 14,330 12,510 1,820 14.5%
19 AMERICAN IDOL-WEDNESDAY FOX 28,382 24,838 3,544 14.3%
20 AMERICAN IDOL-TUESDAY FOX 30,553 26,758 3,795 14.2%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

 

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
  • http://www.tv.com/users/vendbien/profile.php# Jon V

    WOW !!! Percentage of increase in time-shifted, DVR veiwership. I'm not kidding… these are wonderful times we live in.

    On a lighter note, CHUCK finishes one-two with FNL third on the % increase list. If I'm a network honcho, I'm really scratching my head as to how to interpret and what to do about these numbers.

  • Anon

    I would say this makes these shows keepers.

  • http://tvbythenumbers.com Bill Gorman

    Jon, I think it's tough to pin down the reasons for time-shifting. Most of what I will now write is just an educated guess.

    Some people time-shift everything they watch [me] and so unsurprisingly, the most popular shows have lots of timeshifters.

    The high % time-shifted shows often fall into these categories:
    1. Friday night – folks are out
    2. Scheduled opposite popular shows – one is watched live, the less popular is DVR'd
    3. Reality shows where folks don't want to watch the entire show, just quickly see what happened at the end.
    4. Shows appealing to geeks [early adopters of technology]- they have a higher % of DVRs, so those shows get DVR'd more.
    5. Shows appealing to high income [busy] people. Likely some overlap with 4, less time to watch anything live.

  • http://tvbythenumbers.com Bill Gorman

    Anon, that's much harder to know.

    Since our data indicates that time-shifted show ads get consistently FF'd through, the value of time-shifted viewing is up to debate.

  • http://www.tv.com/users/vendbien/profile.php# Jon V

    WOW !!! Percentage of increase in time-shifted, DVR veiwership. I’m not kidding… these are wonderful times we live in.

    On a lighter note, CHUCK finishes one-two with FNL third on the % increase list. If I’m a network honcho, I’m really scratching my head as to how to interpret and what to do about these numbers.

  • Anon

    I would say this makes these shows keepers.

  • http://tvbythenumbers.com Bill Gorman

    Jon, I think it’s tough to pin down the reasons for time-shifting. Most of what I will now write is just an educated guess.

    Some people time-shift everything they watch [me] and so unsurprisingly, the most popular shows have lots of timeshifters.

    The high % time-shifted shows often fall into these categories:
    1. Friday night – folks are out
    2. Scheduled opposite popular shows – one is watched live, the less popular is DVR’d
    3. Reality shows where folks don’t want to watch the entire show, just quickly see what happened at the end.
    4. Shows appealing to geeks [early adopters of technology]- they have a higher % of DVRs, so those shows get DVR’d more.
    5. Shows appealing to high income [busy] people. Likely some overlap with 4, less time to watch anything live.

  • http://tvbythenumbers.com Bill Gorman

    Anon, that’s much harder to know.

    Since our data indicates that time-shifted show ads get consistently FF’d through, the value of time-shifted viewing is up to debate.

  • Ike

    Those were new episodes of Chuck, not reruns.

  • http://tvbythenumbers.com Bill Gorman

    Ike, thanks, correction made.

  • Ike

    Those were new episodes of Chuck, not reruns.

  • http://tvbythenumbers.com Bill Gorman

    Ike, thanks, correction made.

  • Brian

    Do you think Nielsen will ever develop a Live+ Next day? I believe most of the DVR playback occurs within 24 hours from the original program airing. Shows on Friday would likely benefit since the next day is a Saturday and the average person might have the day off to catch up on DVR'd TV shows.

  • http://tvbythenumbers.com Robert Seidman

    Brian, I doubt it but we may get relatively close by comparing the LIVE+SD (same day DVR usage) #s with the live numbers.

    But you're right about DVR playback mostly occuring early. Many shows have the biggest % of their DVR viewing happen the same night the show actually aired. The 8pm episode of Chuck above on 1/24 for example had 6.91 million LIVE+SD viewers vs. 6.11 live, so about 800,000 out of the 1.8 million DVR viewers watched sometime after 8pm and before 3am on Friday morning.

  • http://tvbythenumbers.com Robert Seidman

    to add on to Bill's educated guess list, I would guess there are at least more than a handful of DVR owners who just don't want to watch commercials. they may time shift by 10-15 minutes just so they can fast forward through the commercials without having to wait.

  • Brian

    Take a show that is on 10pm on a friday night. Like Numb3rs or Las Vegas. They must have a very high DVR playback percentage for the next two days since they are on so late and on a Friday night. It's unfortunate because any DVR past 3am will not be calculated until the Live + 7 come out.

    I am just hoping the networks, especially cable networks are truly looking at Live + 7 when it comes to that renewal decision for any show.

  • Brian

    Do you think Nielsen will ever develop a Live+ Next day? I believe most of the DVR playback occurs within 24 hours from the original program airing. Shows on Friday would likely benefit since the next day is a Saturday and the average person might have the day off to catch up on DVR’d TV shows.

  • http://tvbythenumbers.com Robert Seidman

    Brian, I doubt it but we may get relatively close by comparing the LIVE+SD (same day DVR usage) #s with the live numbers.

    But you’re right about DVR playback mostly occuring early. Many shows have the biggest % of their DVR viewing happen the same night the show actually aired. The 8pm episode of Chuck above on 1/24 for example had 6.91 million LIVE+SD viewers vs. 6.11 live, so about 800,000 out of the 1.8 million DVR viewers watched sometime after 8pm and before 3am on Friday morning.

  • http://tvbythenumbers.com Robert Seidman

    to add on to Bill’s educated guess list, I would guess there are at least more than a handful of DVR owners who just don’t want to watch commercials. they may time shift by 10-15 minutes just so they can fast forward through the commercials without having to wait.

  • Brian

    Take a show that is on 10pm on a friday night. Like Numb3rs or Las Vegas. They must have a very high DVR playback percentage for the next two days since they are on so late and on a Friday night. It’s unfortunate because any DVR past 3am will not be calculated until the Live + 7 come out.

    I am just hoping the networks, especially cable networks are truly looking at Live + 7 when it comes to that renewal decision for any show.

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