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Top Time-Shifted Broadcast Shows, January 21-27

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February 11th, 2008

Tuesday's American Idol Has a Time-shifted Audience of 3.8 Million

With 3.80 million time-shifted (DVR) viewers, Tuesday's American Idol had the largest absolute time-shifted audience in the week of January 21-27, followed by Wednesday's American Idol with 3.54 million time-shifted viewers.

NBC had the most shows (10) out of the top 20 in absolute time-shifted audience size.

Top 20 Largest Time-shifted Audience Broadcast TV Shows:

Rank Programs Network Persons Live+7 (000) Persons Live (000) Timeshifed Audience (000s) % Increase Over Live
1 American Idol-TUESDAY FOX 30,553 26,758 3,795 14.2%
2 American Idol-WEDNESDAY FOX 28,382 24,838 3,544 14.3%
3 Criminal Minds CBS 13,911 11,805 2,106 17.8%
4 CHUCK 8P 1/24 NBC 7,985 6,114 1,871 30.6%
5 TERMINATOR: SRH CNR CHRON FOX 9,906 8,065 1,841 22.8%
6 Law And Order:SVU NBC 14,330 12,510 1,820 14.5%
7 MOMENT OF TRUTH FOX 23,651 21,946 1,705 7.8%
8 CHUCK 10P 1/24 NBC 7,849 6,207 1,642 26.5%
9 CSI: NY CBS 12,645 11,110 1,535 13.8%
10 LAS VEGAS NBC 7,721 6,256 1,465 23.4%
11 APPRENTICE 7 NBC 9,464 8,026 1,438 17.9%
12 MEDIUM NBC 10,975 9,558 1,417 14.8%
13 BOSTON LEGAL ABC 9,237 7,846 1,391 17.7%
14 UGLY BETTY ABC 9,741 8,376 1,365 16.3%
15 Law And Order NBC 11,410 10,070 1,340 13.3%
16 Biggest Loser 5 NBC 9,404 8,179 1,225 15.0%
17 SHARK - 8PM SPECIAL CBS 11,590 10,374 1,216 11.7%
18 FRIDAY NIGHT LIGHTS NBC 5,941 4,793 1,148 24.0%
19 AMERICAN GLADIATORS NBC 10,481 9,333 1,148 12.3%
20 PRISON BREAK FOX 8,249 7,103 1,146 16.1%

The Largest Time-shifting Audience table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of time-shifted viewers on their digital video recorders (DVRs).

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Two Chucks Lead % Increase Via DVR Viewing

For the week of January 21-27, NBC's Chuck had its audience increased by 30.6% over the 6.11 million that watched it Live giving it a Live+7 audience of 7.99 million, making it the leading broadcast show for % increase in viewing via DVR. A second Chuck had its audience increase by 26.5%.

Las Vegas, Friday Night Lights and Terminator: Sarah Connor Chronicles round out the largest % increase Top 5. NBC had the top for and the most time-shifted shows on a % basis with 8 of the 20.

Top 20 Most % Time-shifted Broadcast TV Shows:

Rank Programs Network Persons Live+7 (000) Persons Live (000) Timeshifed Audience (000s) % Increase Over Live
1 CHUCK 8P 1/24 NBC 7,985 6,114 1,871 30.6%
2 CHUCK 10P 1/24 NBC 7,849 6,207 1,642 26.5%
3 FRIDAY NIGHT LIGHTS NBC 5,941 4,793 1,148 24.0%
4 LAS VEGAS NBC 7,721 6,256 1,465 23.4%
5 TERMINATOR: SRH CNR CHRON FOX 9,906 8,065 1,841 22.8%
6 One Tree Hill CW 3,487 2,847 640 22.5%
7 CASHMERE MAFIA ABC 6,358 5,251 1,107 21.1%
8 OCTOBER ROAD SP-1/21 ABC 5,600 4,644 956 20.6%
9 CROWNED CW 1,518 1,274 244 19.2%
10 APPRENTICE 7 NBC 9,464 8,026 1,438 17.9%
11 Criminal Minds CBS 13,911 11,805 2,106 17.8%
12 BOSTON LEGAL ABC 9,237 7,846 1,391 17.7%
13 UGLY BETTY ABC 9,741 8,376 1,365 16.3%
14 PRISON BREAK FOX 8,249 7,103 1,146 16.1%
15 BIG SHOTS ABC 5,405 4,684 721 15.4%
16 Biggest Loser 5 NBC 9,404 8,179 1,225 15.0%
17 MEDIUM NBC 10,975 9,558 1,417 14.8%
18 Law And Order:SVU NBC 14,330 12,510 1,820 14.5%
19 AMERICAN IDOL-WEDNESDAY FOX 28,382 24,838 3,544 14.3%
20 AMERICAN IDOL-TUESDAY FOX 30,553 26,758 3,795 14.2%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

 

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
  • http://tvbythenumbers.com Bill Gorman

    Brian, We're lead to believe that what really matters to advertisers (and then presumably networks) is the C+3 commercial rating, that measures the commercial viewing withing 3 days of broadcast.

    In the one week that we saw publicly available data, the C+3 rating was very close to the Live rating.

  • http://www.tv.com/users/vendbien/profile.php# Jon V

    Welcome to the nightmare…

    I'm a MF'n FF'er… but that does not mean I do not stop for an MF'n moment to watch a commercial that I have not seen and review it (mostly cute girls, G-Bless me). I had to post and then leave for awhile – and I'm glad I did – cuz the point was if I'm a network honcho (and, as we all knew, a sponsor), what do I do about these numbers.

    My answer would be that I discount them to a certain % (just as the stock market has discounted financials because of their sub-prime exposure) and go from there. I guess we go back to that advertising mantra of sub-liminal (hyphenated on purpose to refer [back]to sub-prime) advertising whereby you catch a 'persons' attention for a split moment and go from there. (People should know that I consider myself a DVR genius and watch 2-3 programs and a replay while recording #4/5 at any given time).

    I'm happy to have contributed to such a stirring debate and refer all to the original point of 'scratching my head' as a 'network honcho.'

  • http://www.tv.com/users/vendbien/profile.php# Jon V

    In re-reading the above, it comes to my attention that some might get the feeling that I am a sponsor or 'net-hon'… I am not. I was just putting myself in their position and got carried away.

  • http://tvbythenumbers.com Bill Gorman

    Brian, We’re lead to believe that what really matters to advertisers (and then presumably networks) is the C+3 commercial rating, that measures the commercial viewing withing 3 days of broadcast.

    In the one week that we saw publicly available data, the C+3 rating was very close to the Live rating.

  • http://www.tv.com/users/vendbien/profile.php# Jon V

    Welcome to the nightmare…

    I’m a MF’n FF’er… but that does not mean I do not stop for an MF’n moment to watch a commercial that I have not seen and review it (mostly cute girls, G-Bless me). I had to post and then leave for awhile – and I’m glad I did – cuz the point was if I’m a network honcho (and, as we all knew, a sponsor), what do I do about these numbers.

    My answer would be that I discount them to a certain % (just as the stock market has discounted financials because of their sub-prime exposure) and go from there. I guess we go back to that advertising mantra of sub-liminal (hyphenated on purpose to refer [back]to sub-prime) advertising whereby you catch a ‘persons’ attention for a split moment and go from there. (People should know that I consider myself a DVR genius and watch 2-3 programs and a replay while recording #4/5 at any given time).

    I’m happy to have contributed to such a stirring debate and refer all to the original point of ‘scratching my head’ as a ‘network honcho.’

  • http://www.tv.com/users/vendbien/profile.php# Jon V

    In re-reading the above, it comes to my attention that some might get the feeling that I am a sponsor or ‘net-hon’… I am not. I was just putting myself in their position and got carried away.

  • TV-aholic

    Have the Time Shifted numbers come out for the week of Jan 28 – Feb 3?

    If not, do we know when Nielsen will release them?

  • http://tvbythenumbers.com Robert Seidman

    TV-aholic, they have come out but that is in Bill G's bag o' tricks and he is on vacation with his family. He'll be back soon. If there was a specific show you want LIVE+7 info on, e-mail me, but if you want the info for multiple shows, wait until ~Monday and it should be up (along with the week of 2/4-2/10).

  • TV-aholic

    Have the Time Shifted numbers come out for the week of Jan 28 – Feb 3?

    If not, do we know when Nielsen will release them?

  • TV-aholic

    Just wondering the Live +7 numbers for LOST Premiere on Jan 31st.

    THANKS!!!

  • http://tvbythenumbers.com Robert Seidman

    TV-aholic, they have come out but that is in Bill G’s bag o’ tricks and he is on vacation with his family. He’ll be back soon. If there was a specific show you want LIVE+7 info on, e-mail me, but if you want the info for multiple shows, wait until ~Monday and it should be up (along with the week of 2/4-2/10).

  • TV-aholic

    Just wondering the Live +7 numbers for LOST Premiere on Jan 31st.

    THANKS!!!

  • http://tvbythenumbers.com Robert Seidman

    Lost had 17.77m LIVE+7 for the Jan 31 season premiere. LIVE+SD was 16.14m

  • http://tvbythenumbers.com Robert Seidman

    Lost had 17.77m LIVE+7 for the Jan 31 season premiere. LIVE+SD was 16.14m

  • Tony

    Hi, I had a question. What were the numbers for Terminator Sarah Connor Chronicles for Feb 4th. Or do those numbers come out in 2 weeks?

  • Tony

    Hi, I had a question. What were the numbers for Terminator Sarah Connor Chronicles for Feb 4th. Or do those numbers come out in 2 weeks?

  • http://tvbythenumbers.com Robert Seidman

    Tony, the live+7 for 2/4 won't be available until this coming Monday (2/25). But the LIVE+SD for Terminator: TSCC for 2/4 was 8.82m

  • http://tvbythenumbers.com Robert Seidman

    Tony, the live+7 for 2/4 won’t be available until this coming Monday (2/25). But the LIVE+SD for Terminator: TSCC for 2/4 was 8.82m

  • Nighthawk

    Where are February's time-shifted ratings ? :(

  • Nighthawk

    Oops, sorry, you already answered that….my bad………have not had my coffee yet :(

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