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Jericho Nielsen Ratings -- Not So Good

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February 13th, 2008

We're still waiting on total viewer information as well as 18-49 demographic viewers, but the season two premiere of Jericho performed very poorly. While we don't have enough data to be absolutely definitive, we have enough where the TVbytheNumbers.com magic 8 ball is saying "all signs point to cancel".

It performed dead last in the 10pm slot in terms of HH ratings in the overnights with a 4.1. A new Boston Legal had a 5.2 and a rerun of Law & Order: SVU had a 6.3 and won the time slot. I'm sure there will be huge talk about DVR numbers, the numbers being off because downloads leaked early, etc, but that's just talk. Jericho has a loyal following, but that loyal following is NOT 10 million strong sadly, or even close.

By way of comparison Jericho made its season one debut on 9/20/2006 with a 7.6 HH rating. The season one finale on 5/9/07 had a 5.2. So a 4.1 really bites (the L&O: SVU rerun outperormed it by more than 50%!)

Sorry to be the bringer of bad news, but that news looks bad. Viewer and 18-49 data are now up: things looked a little better with the viewer and demo info, but still not great.

Jericho Fans, You can get a widget with the latest Jericho ratings to put on your webpage here.

 
  • Jane

    We also need TiVo viewers. CBS has learned that Jericho is most watched online and they also know Nielsen is flawed. Our major complaint still stands: Count ALL viewers & not just Nielsen ones.

  • http://tvbythenumbers.com Robert Seidman

    Jane, Jericho being most watch online is not to its credit, it's a big strike against it, and CBS' reluctance to release any info also suggests it's not true. More people did not watch Jericho online (at least via CBS, itunes or any LEGAL method) or CBS would be issuing press releases about that all the time. If something has 7 million viewers a week online, CBS would shout about it all the time.

    Moreover, if it's true for Jericho, it's also true for shows like House and Lost — if Nielsen is flawed with Jericho, it's flawed with those shows too — but those shows do MUCH better than Jericho.

    Online and DVR viewing will not save Jericho (at least not on a broadcast network during primetime), only more live viewers will save it.

  • Jane

    We also need TiVo viewers. CBS has learned that Jericho is most watched online and they also know Nielsen is flawed. Our major complaint still stands: Count ALL viewers & not just Nielsen ones.

  • http://tvbythenumbers.com Robert Seidman

    Jane, Jericho being most watch online is not to its credit, it’s a big strike against it, and CBS’ reluctance to release any info also suggests it’s not true. More people did not watch Jericho online (at least via CBS, itunes or any LEGAL method) or CBS would be issuing press releases about that all the time. If something has 7 million viewers a week online, CBS would shout about it all the time.

    Moreover, if it’s true for Jericho, it’s also true for shows like House and Lost — if Nielsen is flawed with Jericho, it’s flawed with those shows too — but those shows do MUCH better than Jericho.

    Online and DVR viewing will not save Jericho (at least not on a broadcast network during primetime), only more live viewers will save it.

  • Ana

    CBS keeps saying that they need all eyeballs on their TV screens at a certain time LIVE, but all of us that do this without neilson boxes do not get counted. Tell me how does this work? Neilson needs to find a way to count live viewings on everyones TV including New Media watchers. I have never trusted Neilson. Another article I found on the web posted how Jericho changed the way Neilson works, they found a flaw in their system and are trying to find a way to make these numbers more accurate. I just wish they would do this before more quality programs get tossed aside because of an error in numbers. Long Live Jericho!

  • Ana

    To Robert Seidman: Check out this article about how Neilson was changed because of Jericho: http://copywriteink.blogspot.com/2008/02/openin

    New Media has to be addressed in the counting because it is too convienient for people to watch tv when they want and where they want. None of the networks want to address the new media counting, but they are going to have to, or be left behind. All you have to look at is 3 words: The Writer's Strike. What do you think they were all fighting for. They know where new-media is heading and where people are really tuning in for their favorite shows.

  • http://tvbythenumbers.com Robert Seidman

    Ana, sad to say that article is irrelevant to Jericho's real situation. It would be relevant if another 7 million people were actually watching Jericho online, but then CBS would be issuing press releases about Jericho's 14 million total viewers.

    Where new media is HEADING and where new media IS RIGHT NOW are two very different things. I do agree it will get there, but as far as this sort of thing goes, I'd guess it won't matter for at least another 5 years.

  • Ana

    CBS keeps saying that they need all eyeballs on their TV screens at a certain time LIVE, but all of us that do this without neilson boxes do not get counted. Tell me how does this work? Neilson needs to find a way to count live viewings on everyones TV including New Media watchers. I have never trusted Neilson. Another article I found on the web posted how Jericho changed the way Neilson works, they found a flaw in their system and are trying to find a way to make these numbers more accurate. I just wish they would do this before more quality programs get tossed aside because of an error in numbers. Long Live Jericho!

  • Ana

    To Robert Seidman: Check out this article about how Neilson was changed because of Jericho: http://copywriteink.blogspot.com/2008/02/opening-hollywood-writers-strike-ends.html

    New Media has to be addressed in the counting because it is too convienient for people to watch tv when they want and where they want. None of the networks want to address the new media counting, but they are going to have to, or be left behind. All you have to look at is 3 words: The Writer’s Strike. What do you think they were all fighting for. They know where new-media is heading and where people are really tuning in for their favorite shows.

  • http://tvbythenumbers.com Robert Seidman

    Ana, sad to say that article is irrelevant to Jericho’s real situation. It would be relevant if another 7 million people were actually watching Jericho online, but then CBS would be issuing press releases about Jericho’s 14 million total viewers.

    Where new media is HEADING and where new media IS RIGHT NOW are two very different things. I do agree it will get there, but as far as this sort of thing goes, I’d guess it won’t matter for at least another 5 years.

  • http://www.copywriteink.blogspot.com Richard Becker

    Hey Robert,

    I felt the same way you did when those numbers came out. However, it's very difficult to say where CBS is on Jericho right now. They've implemented several promotional decisions, including a free release on iTunes and promos during Survivor, and the message from the producers seemed encouraged. They're even considering gaming rights.

    Look for the episode 2 and 3 to tell the full story. I imagine that is what CBS is doing. Especially given that ratings are down across the board.

    Best,
    Rich

  • http://tvbythenumbers.com Robert Seidman

    Rich, I expect Jeriho to get at least 7 more episodes on the air, regardless of the ratings. Itunes doesn't matter, the early leak doesn't matter, views on cbs.com, don't matter. DVR usage won't matter (unless it's ASTRONOMICAL).

    I'm willing to bet a beer that the next 2 installments won't fare any/much better than last week's premiere. I wish it were not so, but sometimes one data point is enough. Sadly for me, this is one of those times.

  • http://www.copywriteink.blogspot.com Richard Becker

    Hey Robert,

    I felt the same way you did when those numbers came out. However, it’s very difficult to say where CBS is on Jericho right now. They’ve implemented several promotional decisions, including a free release on iTunes and promos during Survivor, and the message from the producers seemed encouraged. They’re even considering gaming rights.

    Look for the episode 2 and 3 to tell the full story. I imagine that is what CBS is doing. Especially given that ratings are down across the board.

    Best,
    Rich

  • http://tvbythenumbers.com Robert Seidman

    Rich, I expect Jeriho to get at least 7 more episodes on the air, regardless of the ratings. Itunes doesn’t matter, the early leak doesn’t matter, views on cbs.com, don’t matter. DVR usage won’t matter (unless it’s ASTRONOMICAL).

    I’m willing to bet a beer that the next 2 installments won’t fare any/much better than last week’s premiere. I wish it were not so, but sometimes one data point is enough. Sadly for me, this is one of those times.

  • http://IAmATVJunkie.com Joe Bua

    I was aware that the first three eps were loaded up on the torrents of doom, but I didn't think that would cut into the audience too much considering what people had told me about having to click this specific link in order to get the password for opening the .rar files that held those eps.

    It sounded very sketchy to me and like people wouldn't want to give up personal info to get said password.

    Certainly, besides some mainstream advertising, CBS didn't do much.

    Considering the content in season two, you would think that they would have reached out to some political blogs.

    Also, where was Skeet's tour of the morning talk shows? Where was the promo for the show? Why didn't they put some people out there to talk about it?

    It looks to be such a good run of shows, more people should see them.

  • http://IAmATVJunkie.com Joe Bua

    I was aware that the first three eps were loaded up on the torrents of doom, but I didn’t think that would cut into the audience too much considering what people had told me about having to click this specific link in order to get the password for opening the .rar files that held those eps.

    It sounded very sketchy to me and like people wouldn’t want to give up personal info to get said password.

    Certainly, besides some mainstream advertising, CBS didn’t do much.

    Considering the content in season two, you would think that they would have reached out to some political blogs.

    Also, where was Skeet’s tour of the morning talk shows? Where was the promo for the show? Why didn’t they put some people out there to talk about it?

    It looks to be such a good run of shows, more people should see them.

  • brady

    I watch the 1st 3 new episodes on tututv.com……mexican illegal literally..lol. but made sure my wife had our tv's on tuesday…hoping that the cable box would record. Now I found out that it didnt really matter. If I'm not a neilsen, why should I even other turning on my Tv or watchin online. I agree Sci-fi should buy it, I'm sure the viewership will be enough for cable.

  • brady

    I watch the 1st 3 new episodes on tututv.com……mexican illegal literally..lol. but made sure my wife had our tv’s on tuesday…hoping that the cable box would record. Now I found out that it didnt really matter. If I’m not a neilsen, why should I even other turning on my Tv or watchin online. I agree Sci-fi should buy it, I’m sure the viewership will be enough for cable.

  • http://www.freewebs.com/linkandzeldadude Link and Zelda Dude

    PEOPLE REPLY TO THIS COMMENT AND TELL ME WHAT U THINK OF IT

    Look at the timeslot Jericho got. Thats where CBS screwed up. But I saw alot of advertizments… Oh, and don’t hanbd it over to the sci-fi channel, i don’t get that. But I mean, hell there are ALOT more people watching Jericho out there than just the ones who sent nuts. I didn’t send nuts (i was, but i had no cash), and what isn’t taken into account here is the other channels. CTV and Space are also airing Jericho, and Citytv was last season, i mean, the numbers on those channels aren’t taken into account, and Space and CTV have given Jericho a better timeslot. I woudln’t be shocked if CTV got more viewers than CBS, mainly because CBS screwed up the timeslot majorly. Also, Jericho was the number 3 show for it’s timeslot of tuesday, and better in the important 18-49 range of viewers, ya I love Jericho, I got the first season when it came out, yes I am 14 and still in school, but I am also able to see what is going on here. I hope Jericho isn’t tossed, although numbers aren’t what they could be, and below any number of the first season, it still has 5 episodes to prove it self, before CBS shows the season finale created, or the series finale that was created… thats right 2 were created… I just hope its the season… and i guess maybe they could leak the series on the net just so we can see LOL. I think viewers will pick up more after 3 episodes, cause the 3 that were leaked on the internet, people have seen them. Things will pick up…
    Anyway, bye all

    RESPOND TO ME

  • http://tvbythenumbers.com Robert Seidman

    Link and Zelda Dude: wouldn't you rather have it on the SciFi channel (or anywhere really) than not at all?

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