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Nielsen Ratings - Tue, Feb 12: All Hail Jericho?

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February 13th, 2008

Scoreboard for Tue. Feb. 12, 2008 FOX CBS NBC ABC CW
Total Viewers (million) 29.87 8.73 7.76 5.52 2.60
Rating/Share: Adults 18-49 12.3/29 2.5/6 2.8/7 1.5/4 1.1/3

Nope. All are hailing American Idol. FOX easily won the night in total viewers and the 18-49 demographic with an impressive 2 hour episode of American Idol that averaged almost 30 million. I thought the bloom was somewhat off the rose for the old girl, ratings had been trending down - but she got some fertilizer or something and averaged over 2 million more viewers this Tuesday than last. Most impressive.

CBS best performing show of the night was a repeat of NCIS. This is not great since CBS premiered new seasons of Big Brother and Jericho which both performed worse than the NCIS encore. Big Brother doesn't look like it will do quite as well outside of its summer slot where it doesn't have to contend with American Idol.

The viewer and 18-49 demo numbers looked better for Jericho than the HH Rating. Jericho's season 2 premiere bowed with 7.15 million and a 2.5/7 in the 18-49 demo. While last in viewers, it trailed Boston Legal (by about 80K) and a rerun of Law & Order: SVU by over a million. I love my Jericho peoples so I am trying to find a silver lining:

1. No show in the 10pm hour dominated (though in fairness L&O: SVU was a rerun)

2. Jericho came in second in the 18-49 demo, but really it appears so close as to almost be a tie for first place.

3. CBS still had a much better night overall than ABC

As a fan of the show and its fans, I still am disappointed. Remember, the show was originally canceled after the season one finale had 7.72 million viewers. To have the season two premiere underperform that is not a good sign.

Jericho Fans, You can get a widget with the latest Jericho ratings to put on your webpage here.

See the night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 FOX American Idol (8p-10p) 29.87 12.2/29 17.3
  CBS NCIS (Repeat) 11.72 2.3/6 7.8
  NBC The Biggest Loser 8p-10p 7.47 3.0/7 5
  ABC Just for Laughs (2 episodes, one new, one repeat) 4.95 1.4/5 3.3
  CW Reaper (Repeat) 1.98 0.8/2 1.4
           
9:00 ABC According to Jim 4.92 1.4/3 3.2
  CBS Big Brother (premiere) 7.33 2.7/6 4.3
  CW One Tree Hill 3.21 1.4/3 2.2
           
9:30 ABC Carpoolers 3.85 1.3/3 2.4
           
10:00 ABC Boston Legal 7.23 1.8/5 5.2
  CBS Jericho 7.15 2.5/7 4.1
  NBC Law & Order: SVU (Repeat) 8.34 2.6/7 6.3

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • http://www.jerichorises.com Tom

    Anon I would have to disagree with you. I think CBS did a good job promoting Jericho, I mean it could of been better but it was good. I think CBS should have promoted that you could catch all the season 1 eps on CBS.com. Also I thought they should of moved it to a better time slot, because 10pm is to late for some people.

  • Robert Hawkins

    Jerichos only strong point was the 18-49 demo improved over the end of last season and overall Jericho retained 95% of Big Bothers total audience. Unless the overall trend is up for the remaining 6 episodes Season 3 wont air on CBS – SCI-FI channel is a possibility for Season 3 if the reruns for Season 1 get good ratings there (with the budget/cast cuts, Jericho is cheaper to produce now than during Season 1 when it had the high cost Gerald McRaney on the payroll)

  • Teri

    You know Nielsen is not everyone and I think it is a biased thing because I know several people in several different states who watch Jericho and none of them are Nielsen households, so how fair is the Nielsen rating system? Long Live Jericho.

  • Lori

    The numbers for Jericho just couldn’t be correct. My family, friends, and neighbors are all hooked. Although it was late for the kids, I know my next door neighbors let their older kids stay up to watch it too. Everyone I have spoken to loved it. Is everyone else Tivo’ing it? How could the numbers be right when everyone I ask also watched the show? Many of us got hooked from the DVDs, after the show orginally aired. The numbers should have had a huge increase for the return. Even with the bad time slot, this may prove that the ratings are not correctly recorded anymore :(

  • Marc

    As per Jericho, won’t the Live + 7 boost that number up?

  • N2N2

    Big Brother is not a good lead in to Jericho. There are two different viewer groups here; even still Jericho retained most of BB’s viewers. Putting Jericho on earlier puts it up against another reality show. So how about this CBS, put BB on at 8 followed by NCIS then Jericho.

    I hold BB accountable for loosing the audience.

  • http://tvbythenumbers.com Robert Seidman

    Marc, yes, of course, and while normally I would not say that it would be significant because all 3 shows in the 10pm time slot were relatively close, this may actually be one case where when the LIVE+7 is reported there is a timeslot winner change. Unfortunately we will not see that data for a few weeks (March 3) because of Nielsen production schedules.

  • Kennith Perry

    Nielson ratings are an antiquated system that have destroyed decent shows like Jericho. We saved Jericho last year and we can do it again, write CBS and tell them you did watch.

  • http://tvbythenumbers.com Donna Cooke

    I feel that the lead-in of Big Brother was pitiful. I don't like reality shows in general and especially not BB. I think it is in bad taste. NCIS and then Jericho would have been better. Since Jericho was on so late with such a distasteful lead in, I DVR'd Jericho and watched it this a.m. I can understand the reality shows during the writers' strike,but won't CBS learn — I HATE REALITY SHOWS.

  • scifiaddict

    The thing to remember is that ratings are down across the board since the strike and SVU is a top ten show. CBS hasn’t had a show survive more than a few episodes in that timeslot since it cancelled Judging Amy second place may be enough, especially since its a close second.

  • Marc

    I feel a lot of shows are losing ratings based on DVR penetration and it’s not fair to them. It’s not that people are losing interest, they are watching at their earliest convenience. I think 10pm slot programs are hurting the most since people likely will watch the show the next day or so and they will not be included in the Live+SD ratings.

  • Shannon

    I hate to say it, but 10pm is late for me and if I can watch it on the web, I will. I have to get up at 5:30am for work so staying up until 11 is just not an option. I tried last night and am exhausted today. Just not going to happen.

  • http://peter.jemts.com Peter

    Hey does anyone have numbers on how many shows have been canceled in the 10 PM timeslot vs earlier hours? I feel like a lot of quality shows are being cut (Journeyman, Studio 60) but it may be hard to prove due to the unending list of comedies that premiere and are canceled within a few episodes.

  • Beachball

    Impressed with Jericho’s return last night but not impressed by the numbers. What gives? I don’t understand it. I know people who watch that show. The numbers don’t make sense. Hope the Jericho numbers rise before it’s over.

  • Kathy

    I know there were viewing parties all over for Jericho…so a bunch of people watching on television doesn't count for much? What do we need to do…leave our TV's on when we are watching somewhere else? It's very sad that the network executives only look at numbers and don't really meet the people who love the show!!

  • http://tvbythenumbers.com Donna Cooke

    I feel that the lead-in of Big Brother was pitiful. I don’t like reality shows in general and especially not BB. I think it is in bad taste. NCIS and then Jericho would have been better. Since Jericho was on so late with such a distasteful lead in, I DVR’d Jericho and watched it this a.m. I can understand the reality shows during the writers’ strike,but won’t CBS learn — I HATE REALITY SHOWS.

  • Shannon

    I hate to say it, but 10pm is late for me and if I can watch it on the web, I will. I have to get up at 5:30am for work so staying up until 11 is just not an option. I tried last night and am exhausted today. Just not going to happen.

  • Jim

    I love Jericho and have access to DVR-. Direct TV is the best. I do not care what time of day or night the show comes on I will be TIVOing it if I am not watching it in real time. I cannot say enough for the suits that decided to keep this in the line up. I am forever grateful. I hope that other viewers get on the ball and start watching this wonderful show. I would hate for the show to get canceled all because the show gets moved from time slot to time slot. Pick a day/time, stick with it and I guarantee that the numbers will be there. The problem that I think a lot of shows have is when the time slots/days start moving around. Audiences lose interest due to having to work to keep up with it. I hope Jericho lasts for a very long time to come. The plot is great and the characters even better.

  • Kathy

    I know there were viewing parties all over for Jericho…so a bunch of people watching on television doesn’t count for much? What do we need to do…leave our TV’s on when we are watching somewhere else? It’s very sad that the network executives only look at numbers and don’t really meet the people who love the show!!

  • Pam

    I only watch online. I watch more tv than I ever could otherwise. Online viewing is also able to paused and watched many times. There has to be a better way to rate shows than Nielsen.

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