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Nielsen Ratings - Tue, Feb 12: All Hail Jericho?

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Written By

February 13th, 2008

Scoreboard for Tue. Feb. 12, 2008 FOX CBS NBC ABC CW
Total Viewers (million) 29.87 8.73 7.76 5.52 2.60
rating/Share: Adults 18-49 12.3/29 2.5/6 2.8/7 1.5/4 1.1/3

Nope. All are hailing American Idol. FOX easily won the night in total viewers and the 18-49 demographic with an impressive 2 hour episode of American Idol that averaged almost 30 million. I thought the bloom was somewhat off the rose for the old girl, ratings had been trending down - but she got some fertilizer or something and averaged over 2 million more viewers this Tuesday than last. Most impressive.

CBS best performing show of the night was a repeat of NCIS. This is not great since CBS premiered new seasons of Big Brother and Jericho which both performed worse than the NCIS encore. Big Brother doesn't look like it will do quite as well outside of its summer slot where it doesn't have to contend with American Idol.

The viewer and 18-49 demo numbers looked better for Jericho than the HH Rating. Jericho's season 2 premiere bowed with 7.15 million and a 2.5/7 in the 18-49 demo. While last in viewers, it trailed Boston Legal (by about 80K) and a rerun of Law & Order: SVU by over a million. I love my Jericho peoples so I am trying to find a silver lining:

1. No show in the 10pm hour dominated (though in fairness L&O: SVU was a rerun)

2. Jericho came in second in the 18-49 demo, but really it appears so close as to almost be a tie for first place.

3. CBS still had a much better night overall than ABC

As a fan of the show and its fans, I still am disappointed. Remember, the show was originally canceled after the season one finale had 7.72 million viewers. To have the season two premiere underperform that is not a good sign.

Jericho Fans, You can get a widget with the latest Jericho ratings to put on your webpage here.

See the night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 FOX American Idol (8p-10p) 29.87 12.2/29 17.3
  CBS NCIS (Repeat) 11.72 2.3/6 7.8
  NBC The Biggest Loser 8p-10p 7.47 3.0/7 5
  ABC Just for Laughs (2 episodes, one new, one repeat) 4.95 1.4/5 3.3
  CW Reaper (Repeat) 1.98 0.8/2 1.4
           
9:00 ABC According to Jim 4.92 1.4/3 3.2
  CBS Big Brother (premiere) 7.33 2.7/6 4.3
  CW One Tree Hill 3.21 1.4/3 2.2
           
9:30 ABC Carpoolers 3.85 1.3/3 2.4
           
10:00 ABC Boston Legal 7.23 1.8/5 5.2
  CBS Jericho 7.15 2.5/7 4.1
  NBC Law & Order: SVU (Repeat) 8.34 2.6/7 6.3

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • http://www.tv.com/users/vendbien/profile.php# Jon V

    The 'Big Networks' pit three very nice shows against each other on Tues at 10pm, putting viewers in quite a quandry. Add to this the fact that FOX took all of those 'Idol' fans and rolled them right into the 'Big Secret' of the prime time wars… namely FOX's 10pm local station affiliate news.

    We know a lot of people go 'somewhere' at 10pm, making all of the 'Big Three' numbers look mediocre at best. My guess is either they fall asleep, go on the phone or internet to discuss the 'Idol' results and/or leave the remote alone (at say 9:58pm or so) while the local FOX local news drones on in the background.

    How do you combat that???

  • Seymour

    I watch all tv shows from downloads, but I made it a point stay up late and watch this show when broadcast. I brought new viewers in from all over the country, and called them last night to make sure they watched the premiere. I just don't understand these numbers. Every person that I've talked to that has seen the show loves it and watched last night.

  • Lawrence

    I enjoy jericho and actually block off time to watch it, though with activities on Tuesday, I have to DVR it now.

    When executives (on any network) give a show a second chance, they never seem to return it
    1. on the same night it initially started and
    2. at the same time slot.
    3. and they return it against killer competition
    (american idol)

    Unless a show is strong (i.e. Lost) you can't move a show around and expect it to gather fans/or TV viewers. There was another show i liked but it also kept getting moved around i don't remember anymore what the name was, but it changed days and time slots like 4x before it got axed.

    Yes CBS has done quite a bit of advertising, but I would have preferred that they had shown reruns over the past 4-5 wks up to the new season.

    Lastly, i enjoyed the 1st ep of 2nd season, but sad that they had to kind of 'gloss' over the battle between New Bern and Jericho. Unless that's the way they wrote it.

    P.S. Bravo! to ABC for keeping 'Pushing Daisies' on next season's slate. Risky, but i think the rewards could be great, plus they're giving a show a chance to 'Grow'. Networks are too easily disenchanted.

  • Jim

    I love Jericho and have access to DVR-. Direct TV is the best. I do not care what time of day or night the show comes on I will be TIVOing it if I am not watching it in real time. I cannot say enough for the suits that decided to keep this in the line up. I am forever grateful. I hope that other viewers get on the ball and start watching this wonderful show. I would hate for the show to get canceled all because the show gets moved from time slot to time slot. Pick a day/time, stick with it and I guarantee that the numbers will be there. The problem that I think a lot of shows have is when the time slots/days start moving around. Audiences lose interest due to having to work to keep up with it. I hope Jericho lasts for a very long time to come. The plot is great and the characters even better.

  • Pam

    I only watch online. I watch more tv than I ever could otherwise. Online viewing is also able to paused and watched many times. There has to be a better way to rate shows than Nielsen.

  • http://www.tv.com/users/vendbien/profile.php# Jon V

    The ‘Big Networks’ pit three very nice shows against each other on Tues at 10pm, putting viewers in quite a quandry. Add to this the fact that FOX took all of those ‘Idol’ fans and rolled them right into the ‘Big Secret’ of the prime time wars… namely FOX’s 10pm local station affiliate news.

    We know a lot of people go ‘somewhere’ at 10pm, making all of the ‘Big Three’ numbers look mediocre at best. My guess is either they fall asleep, go on the phone or internet to discuss the ‘Idol’ results and/or leave the remote alone (at say 9:58pm or so) while the local FOX local news drones on in the background.

    How do you combat that???

  • Seymour

    I watch all tv shows from downloads, but I made it a point stay up late and watch this show when broadcast. I brought new viewers in from all over the country, and called them last night to make sure they watched the premiere. I just don’t understand these numbers. Every person that I’ve talked to that has seen the show loves it and watched last night.

  • Lawrence

    I enjoy jericho and actually block off time to watch it, though with activities on Tuesday, I have to DVR it now.

    When executives (on any network) give a show a second chance, they never seem to return it
    1. on the same night it initially started and
    2. at the same time slot.
    3. and they return it against killer competition
    (american idol)

    Unless a show is strong (i.e. Lost) you can’t move a show around and expect it to gather fans/or TV viewers. There was another show i liked but it also kept getting moved around i don’t remember anymore what the name was, but it changed days and time slots like 4x before it got axed.

    Yes CBS has done quite a bit of advertising, but I would have preferred that they had shown reruns over the past 4-5 wks up to the new season.

    Lastly, i enjoyed the 1st ep of 2nd season, but sad that they had to kind of ‘gloss’ over the battle between New Bern and Jericho. Unless that’s the way they wrote it.

    P.S. Bravo! to ABC for keeping ‘Pushing Daisies’ on next season’s slate. Risky, but i think the rewards could be great, plus they’re giving a show a chance to ‘Grow’. Networks are too easily disenchanted.

  • rick

    How do they account for online viewers? or dvrs? Come on, Nielsen ratings are dumb. Even Windows 3.1 is more up to date than this BS system!

  • Star

    Neilson doesn't know what they are talking about. NCIS? I used to watch that show when i only had one channel. Does that mean that it's the best show on tv..NO. It means I HAD NO CHOICE. American Idol and NCIS, the big hitters, NO REALLY?, like there was really any choice. I can guarantee that the Neilson families weren't even watching, but asleep on their couch. Between reruns, reality shows and game shows, there is nothing on. WAKE UP REALITY IS OVER,we get enough of it during the day.

  • shaddysmom

    Everyone I know watched the show last night. It was excellent. The DVR numbers are really not in yet so that may boost it way up once viewed. 10 pm is a terrible time slot. Jericho has a huge following and it makes no sense at all. CBS should put this show back where it belongs at 9. It's a show that folks care and have voiced their opinions on to keep on instead of putting something new and stupid on. If they take it off again millions will be in an uproar again! Count me in!

  • http://www.tvbigshot.com/network/8623/ Jon V

    Shaddysmom brings up another good point about viewing preferences that Bill or Robert mentioned the other day. A lot of people watch their favorite show and DVR another choice that plays at the same time.

    How many out there (like myself), record their favorite (to be enjoyed, played back, FF'd, RW'd SP'd, etc. at their leisure) and 'kinda watch' their second choice 'live'. Do the networks automatically assume you are WATCHING your first and RECORDING your second choice – cuz they'd be wrong on my count.

  • rick

    How do they account for online viewers? or dvrs? Come on, Nielsen ratings are dumb. Even Windows 3.1 is more up to date than this BS system!

  • Star

    Neilson doesn’t know what they are talking about. NCIS? I used to watch that show when i only had one channel. Does that mean that it’s the best show on tv..NO. It means I HAD NO CHOICE. American Idol and NCIS, the big hitters, NO REALLY?, like there was really any choice. I can guarantee that the Neilson families weren’t even watching, but asleep on their couch. Between reruns, reality shows and game shows, there is nothing on. WAKE UP REALITY IS OVER,we get enough of it during the day.

  • shaddysmom

    Everyone I know watched the show last night. It was excellent. The DVR numbers are really not in yet so that may boost it way up once viewed. 10 pm is a terrible time slot. Jericho has a huge following and it makes no sense at all. CBS should put this show back where it belongs at 9. It’s a show that folks care and have voiced their opinions on to keep on instead of putting something new and stupid on. If they take it off again millions will be in an uproar again! Count me in!

  • http://www.tvbigshot.com/network/8623/ Jon V

    Shaddysmom brings up another good point about viewing preferences that Bill or Robert mentioned the other day. A lot of people watch their favorite show and DVR another choice that plays at the same time.

    How many out there (like myself), record their favorite (to be enjoyed, played back, FF’d, RW’d SP’d, etc. at their leisure) and ‘kinda watch’ their second choice ‘live’. Do the networks automatically assume you are WATCHING your first and RECORDING your second choice – cuz they’d be wrong on my count.

  • Mike L

    LOSERS, WINERS, CRYBABIES… Quit complaining about how the numbers are rigged and the system is stupid. Bottom line is that the ratings probably aren't 100% accurate and every show on tv could have a gripe with that and claim that more viewers actually watch. The fact that a cancelled show drew a decent rating in a crappy timeslot should be consolation enough. One last thing, Jericho was HEAVILY promoted by CBS in magazines, online and seemingly in more commercials than Budweiser so suck it up and enjoy the show.

  • Mike L

    LOSERS, WINERS, CRYBABIES… Quit complaining about how the numbers are rigged and the system is stupid. Bottom line is that the ratings probably aren’t 100% accurate and every show on tv could have a gripe with that and claim that more viewers actually watch. The fact that a cancelled show drew a decent rating in a crappy timeslot should be consolation enough. One last thing, Jericho was HEAVILY promoted by CBS in magazines, online and seemingly in more commercials than Budweiser so suck it up and enjoy the show.

  • joel

    it didnt help with somebody leaking the first 3 episodes i wonder if some big wig at cbs was behind this to kill the show it woudnt suprise me at all if cbs doent want jericho then let them go to another network look ant shows like supernatural and reaper and other shows like this there lucky to get jericho numbers both of them together and jericho is by far the better show any way thats only my opinion

  • joel

    it didnt help with somebody leaking the first 3 episodes i wonder if some big wig at cbs was behind this to kill the show it woudnt suprise me at all if cbs doent want jericho then let them go to another network look ant shows like supernatural and reaper and other shows like this there lucky to get jericho numbers both of them together and jericho is by far the better show any way thats only my opinion

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