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Nielsen Ratings Wed, Feb 13: Another Idol Moment

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Written By

February 14th, 2008

Scoreboard for Weds. Feb. 13, 2008 FOX NBC CBS ABC CW
Total Viewers (million) 19.53 10.10 7.07 6.48 1.28
Rating/Share: Adults 18-49 7.9/21 2.7/7 2.0/5 2.5/6 0.6/1

FOX again easily dominates everything, this time with the tandem of American Idol and Moment of Truth.  Although when final numbers for Truth come out they'll be adjusted downward because it also contains the last few minutes of American Idol that ran into the 9pm hour, FOX has a bona fide hit on its hands with Moment of Truth.

Woe is Big Brother! This is where it gets interesting and I think I'll get the opportunity to start being very critical of CBS and an industry which in general, does not seem to want to turn on the dime.  The thing is, they all want to drive the fancy $150,000 sports cars, but in their day jobs?  They maneuver like they're driving a ten wheeled truck. 

CBS has a summer hit with Big Brother.  It's very clear, after only two airings, that it cannot possibly compete in any meaningful way against American Idol.  Indeed it could not compete with Deal or No Deal, or even the abysmal Wife Swap, which ABC will surely cancel.   The thing I am looking for is for CBS to pull Big Brother off the Tuesday and Wednesday night lineup immediately and stick it somewhere else where it has a chance.  Or pull it off the air immediately and taking a week to figure it out.

I am looking for CBS to make some kind of announcement about this before the next airing of Big Brother and if something like that doesn't happen in the next couple of weeks I will be forced to believe that whatever it is CBS values, maximizing profits isn't its top priority.   I can't imagine Sumner Redstone being ok with that, but I guess we'll see.

What would I do with the 8p-9p spot on Tuesdays and Wednesdays?  Reruns of Two and a Half Men, baby!  No doubt.

If you want some bright spots that aren't at FOX, I suppose NBC can crow that Deal or No Deal at least gets WAY more viewers, even up against American Idol than...Jericho gets against a rerun of Law & Order: SVU and ABC can say that at least Supernanny isn't a complete failure.  But if I was an exec at NBC or ABC, "We know we suck, and really, really suck compared to FOX, but, you know what? We could've sucked a little bit worse, and we didn't!" wouldn't exactly leave me brimming with esteem.

See the full night's results:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 CBS Big Brother 5.81 2.1/6 3.4
  NBC Deal or No Deal 10.99 2.7/7 7.3
  ABC Wife Swap 5.38 1.9/5 3.6
  CW Americas Next Top Model (Clips Recap, Pt 2) 1.42 0.6/2 1.3
  FOX American Idol 24.59 9.8/25 14.6
           
9:00 FOX Moment of Truth 14.47 6.2/16 9.7
  CBS Criminal Minds (Repeat) 7.75 1.9/5 5.4
  NBC Law & Order: Criminal Intent 9.07 2.5/7 6.3
  ABC Supernanny 8.8 3.6/9 5.9
  CW One Tree Hill (Repeat) 1.14 0.5/1 1
           
10:00 ABC Cashmere Mafia 5.26 2.0/5 3.9
  NBC Law & Order 10.24 3.0/8 7.5
  CBS CSI: NY (Repeat) 7.66 2.1/6 5.6

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • debb

    Big Brother will be fine, it has very loyal fans, even if they don't agree all the time with the producers. CBS knows the results of the writers being back at work won't show up for a couple of months… right about when Big Brother 9 ends. How convenient. It will take at least that long to write and produce new episodes of all the shows. And I am so sick of American Idol. I am a musician, and it's just too painful to listen to most of the time. But since I watch Big Brother, it doesn't really matter, does it?

  • debb

    Big Brother is actually better this season. Last season was chock full of little babies too afraid to boot the Donato father/daughter “team”. Plus America's Player messed up everyone's game. This time they got some HG's with backbone, they won't be walked on. So, I'm afraid those into EvelDick's abuse won't have that kind of thing to slobber over on BB9. Although this season's players are 99% young, and terribly hyperactive in EVERY way, they seem to be quite bright, and not bad kids. For the most part. Those offended by the HG late night live feed “antics” can just watch their recordings of Kid Nation instead, or yet another version or rerun of Law and Order.

  • debb

    Big Brother will be fine, it has very loyal fans, even if they don’t agree all the time with the producers. CBS knows the results of the writers being back at work won’t show up for a couple of months… right about when Big Brother 9 ends. How convenient. It will take at least that long to write and produce new episodes of all the shows. And I am so sick of American Idol. I am a musician, and it’s just too painful to listen to most of the time. But since I watch Big Brother, it doesn’t really matter, does it?

  • gina

    I personally love BB and I believe that Idol you can expect the same thing people trying to see who could tell the best tear jerker story. Instead of focusing on pure talent. Like the boy they just found out he had won star search or something like that before. But he was going to be the next Sanjaya for sure. I'd rather see strangers in a house making a bunch of fools of themselves on national televison. So I am one of those people obsessed with BB and am so happy for this winter edition.

  • debb

    Big Brother is actually better this season. Last season was chock full of little babies too afraid to boot the Donato father/daughter “team”. Plus America’s Player messed up everyone’s game. This time they got some HG’s with backbone, they won’t be walked on. So, I’m afraid those into EvelDick’s abuse won’t have that kind of thing to slobber over on BB9. Although this season’s players are 99% young, and terribly hyperactive in EVERY way, they seem to be quite bright, and not bad kids. For the most part. Those offended by the HG late night live feed “antics” can just watch their recordings of Kid Nation instead, or yet another version or rerun of Law and Order.

  • gina

    I personally love BB and I believe that Idol you can expect the same thing people trying to see who could tell the best tear jerker story. Instead of focusing on pure talent. Like the boy they just found out he had won star search or something like that before. But he was going to be the next Sanjaya for sure. I’d rather see strangers in a house making a bunch of fools of themselves on national televison. So I am one of those people obsessed with BB and am so happy for this winter edition.

  • angus

    A couple of things to consider:
    1. BB has several revenue streams including the 24/7 feed and the Big Brother After Dark block on showtime…not to mention easy brand integration opportunities.

    2. Julie Chen is also know as Mrs. Leslie Moonves.

  • http://tvbythenumbers.com Robert Seidman

    Angus, I have no doubt nepotism being what it is #2 keeps the show from getting yanked. But wouldn't you want to stick your hot wife's show somewhere more people would actually watch it just the same?

  • Maddie

    I do agree. They always cater to a young crowd and forget that older adults would really enjoy seeing their own age adults mixed with young ones. This is like watching a school play along with sex parties

  • angus

    A couple of things to consider:
    1. BB has several revenue streams including the 24/7 feed and the Big Brother After Dark block on showtime…not to mention easy brand integration opportunities.

    2. Julie Chen is also know as Mrs. Leslie Moonves.

  • http://tvbythenumbers.com Robert Seidman

    Angus, I have no doubt nepotism being what it is #2 keeps the show from getting yanked. But wouldn’t you want to stick your hot wife’s show somewhere more people would actually watch it just the same?

  • Maddie

    I do agree. They always cater to a young crowd and forget that older adults would really enjoy seeing their own age adults mixed with young ones. This is like watching a school play along with sex parties

  • Chris

    This is by far the most boring season of BB yet, I'm not suprised that the ratings are so low.

  • Chris

    This is by far the most boring season of BB yet, I’m not suprised that the ratings are so low.

  • Kelly

    Big Brother always starts off slowly. I myself pay half attention the first few weeks until the houseguests settle in. I am also a subsriber to 24/7 feeds….I would be curious how AI made out on that idea (not well I'm willing to wager). Oh but I do record American Idol for the uneventful moments in ther BB House!

  • Kelly

    Big Brother always starts off slowly. I myself pay half attention the first few weeks until the houseguests settle in. I am also a subsriber to 24/7 feeds….I would be curious how AI made out on that idea (not well I’m willing to wager). Oh but I do record American Idol for the uneventful moments in ther BB House!

  • Maggie

    I have been a bb fan since the first show but this year is so bad I won't be watching. CBS has the wrong idea of what people want – they don't want to see forced showmances. I know people loved Janelle/Will and Eric/Jessica but CBS didn't plan those showmances they happened naturally. CBS get a new producer for BB!

  • Maggie

    I have been a bb fan since the first show but this year is so bad I won’t be watching. CBS has the wrong idea of what people want – they don’t want to see forced showmances. I know people loved Janelle/Will and Eric/Jessica but CBS didn’t plan those showmances they happened naturally. CBS get a new producer for BB!

  • Marc Meisels

    Bring Back “the UNIT” there are 11 million + viewers waiting. There is NO show out there like it A+ for originality

    Col. Ryan – Robert Patrick Kicks serious ___!

  • Marc Meisels

    Bring Back “the UNIT” there are 11 million + viewers waiting. There is NO show out there like it A+ for originality

    Col. Ryan – Robert Patrick Kicks serious ___!

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