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The "Strike Effect" Through February 4-10, 2008

Categories: ',WGA Strike

Written By

February 14th, 2008

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With the WGA strike over, this is likely our last "Strike Effect" post. While we may revisit the season/season trends again, the strike will soon be old news.

Except for NBC, which continued to hold roughly stable, all the other nets season to date viewership fell vs. last year suggesting that the strike has really begun to grind down the audience. That's likely to continue, since new episodes will not be appearing till late March or April and in many cases next fall.

While the chart above has been tracking average viewership in all age categories, many in the media focus on the 18-49 age demographic. For comparison here are the 2/10 season to date differences for the 5 networks; Fox [up 17%], ABC [down 13%], CBS [down 24%], CW [down 24%], and NBC [down 12%]. So, ABC and CBS are doing even worse among the 18-49 crowd than they are among all viewers, and the other 3 networks have comparable 18-49 and total viewer performance season over season.

Our "Strike Effect" chart shows broadcast network prime-time season to date ratings for the 2007-8 season compared to the 2006-7 season.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
  • http://www.tvbigshot.com/network/8623/ Jon V

    I see where the chart uses the color green to represent FOX's ratings. How appropriate.

    If I were a FOX programmer, I would put my resume' out on the biggest web page I could build, take the 'Greenest' offer I could get from another newtwork, grab my bonus from FOX and settle back to playing golf twice a week while throwing darts at the prime time schedule board.

  • http://tvbythenumbers.com Robert Seidman

    Jon, you watch PTI and you think like me. High praise! ;)

  • http://www.tvbigshot.com/network/8623/ Jon V

    I see where the chart uses the color green to represent FOX’s ratings. How appropriate.

    If I were a FOX programmer, I would put my resume’ out on the biggest web page I could build, take the ‘Greenest’ offer I could get from another newtwork, grab my bonus from FOX and settle back to playing golf twice a week while throwing darts at the prime time schedule board.

  • http://tvbythenumbers.com Robert Seidman

    Jon, you watch PTI and you think like me. High praise! ;)

  • Mark McLaughlin

    Please make this graph a long term trend resource on tvbythenumbers. And, could you add one more line which is the 5 network net change vs. YAG? This is more than an insight into the strike effect, this is a great way to track changes in viewer behavior. I love this graph because there is a bigger story here than just the strike. Thanks

  • Mark McLaughlin

    Please make this graph a long term trend resource on tvbythenumbers. And, could you add one more line which is the 5 network net change vs. YAG? This is more than an insight into the strike effect, this is a great way to track changes in viewer behavior. I love this graph because there is a bigger story here than just the strike. Thanks

  • http://tvbythenumbers.com Bill Gorman

    Mark, when the people speak, we listen!

  • http://tvbythenumbers.com Bill Gorman

    Mark, when the people speak, we listen!

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