With the WGA strike over, this is likely our last "Strike Effect" post. While we may revisit the season/season trends again, the strike will soon be old news.
Except for NBC, which continued to hold roughly stable, all the other nets season to date viewership fell vs. last year suggesting that the strike has really begun to grind down the audience. That's likely to continue, since new episodes will not be appearing till late March or April and in many cases next fall.
While the chart above has been tracking average viewership in all age categories, many in the media focus on the 18-49 age demographic. For comparison here are the 2/10 season to date differences for the 5 networks; Fox [up 17%], ABC [down 13%], CBS [down 24%], CW [down 24%], and NBC [down 12%]. So, ABC and CBS are doing even worse among the 18-49 crowd than they are among all viewers, and the other 3 networks have comparable 18-49 and total viewer performance season over season.
Our "Strike Effect" chart shows broadcast network prime-time season to date ratings for the 2007-8 season compared to the 2006-7 season.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.