|Scoreboard for Sun. Feb 17, 2008|
|Total Viewers (million)||11.11||10.00||9.22||7.30||.84|
|Rating/Share: Adults 18-49||3.7/9||4.0/10||2.1/5||3.2/8||0.3/1|
ABC won the night in total viewers, but the peacocks at NBC will be puffing their chests out about winning the 18-49 demo. ABC has a Sunday night hit on its hands with Extreme Makeover: Home Edition. There were two hours worth last night and more people watched it than any other show on Sunday. Unfortunately for ABC, Brothers & Sisters at 10pm does not have mainstream appeal.
NBC scored with 2 hours worth of the American Gladiators season finale and then two hours of the movie, Knight Rider. In the last half hour, Kit and Michael had over 13 million viewers. I'd probably have bet heavily against that. Will the series be revived? They must at least be thinking about it.
The real story here for me is CBS. And I'm sure I'll take some hate mail for it, but the problem this network faces is in attracting 18-49 viewers. Indeed, CBS came in last or next to last (beating only the CW) in the 18-49 demo every single half hour of Sunday night. The problem is that on this Sunday, at least two of the four shows it aired, Big Brother and Dexter are aimed at younger people. How bad is the problem? It's really bad. In the 7:30p half hour, 60 Minutes had 13.12 million people tuned in and American Gladiators had only 6.94 million and still beat CBS handily in the 18-49 demo.
What happened to Big Brother? It finished next to last, in both viewers AND the 18-49 demo, beating only the CW. What happened to Dexter? It finished last (by 10pm, FOX and CW were off the primetime grid or it would have at least thrashed the CW) in viewers and the 18-49 demo.
Dexter did a bit better than Jericho and it also did better than Big Brother, but all three of these shows have the same problem, they seem to be targeted at an audience who don't actually watch CBS much.
Still Dexter averaged over 8 million. And this is one of the reasons why I don't want to hear from Jericho fans (even though I am one!!) about online watching, downloads, and DVR. Dexter has been out a while. Dexter torrents are all over the Internet, Showtime made downloads available, the DVDs are out, etc. Two seasons aired on Showtime already and it's been all over the on demand. But Dexter still wound up with more viewers than the Jericho premiere.
CBS has a problem - its audience is older, and when it puts on new shows targeted at younger people it doesn't find them in bulk (compare even its Cold Case, which doesn't target so much to the youth to Big Brother and Dexter in the table below). In light of that and other factors, I thought Dexter performed well.
See the full night's half hourly details:
sorry TVBigshots players, all I got was the half hourly data and no HH Ratings info was available at press time, but you can see the HH rating info on Zap2it.
|Time||Network||Show||Viewers (Millons)||18-49 Rating/Share|
|ABC||America's Funniest Home Videos||7.59||2.3/7|
|7:30||ABC||America's Funniest Home Videos||10.3||3.3/9|
|FOX||King of the Hill (Repeat)||5.08||2.2/6|
|CW||Everybody Hates Chris (Repeat)||0.72||0.2/1|
|8:00||ABC||Extreme Makeover: Home Ed.||11.86||3.9/10|
|CBS||Big Brother 9||7.16||2.3/6|
|CW||Everybody Hates Chris (Repeat)||1.06||0.4/1|
|8:30||ABC||Extreme Makeover: Home Ed.||13.18||4.3/10|
|CBS||Big Brother 9||6.3||2.1/5|
|FOX||King of the Hill||6.46||2.9/7|
|CW||Aliens in America (Repeat)||0.92||0.4/1|
|9:00||ABC||Extreme Makeover: Home Ed.||13.82||4.7/11|
|NBC||Movie: Knight Rider||12.35||4.8/11|
|9:30||ABC||Extreme Makeover: Home Ed.||15.12||5.4/12|
|NBC||Movie: Knight Rider||12.61||4.9/11|
|CW||The Game (Repeat)||0.79||0.4/1|
|10:00||ABC||Brothers and Sisters||8.83||3.1/8|
|CBS||Dexter (CBS Premiere)||8.3||2.3/6|
|NBC||Movie: Knight Rider||13.12||5.2/13|
|10:30||ABC||Brothers and Sisters||8.18||2.8/7|
|CBS||Dexter (CBS Premiere)||7.99||2.2/6|
|NBC||Movie: Knight Rider||13.12||5.2/13|
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
|Looking to purchase a new DVD player or one of the many new LCD TVs available? Check out this online shopping site and browse all of our electronics and televisions today!|