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Nielsen Ratings for Mon Feb 18: More Monday Domination for NBC

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February 19th, 2008

Scoreboard for Mon. Feb. 18, 2008 NBC CBS FOX ABC CW
Total Viewers (million) 11.71 8.75 7.75 7.57 1.48
Rating/Share: Adults 18-49 3.8/10 2.8/7 3.1/8 2.1/5 0.7/2

NBC is getting into the practice of winning Monday nights, and while the peacock's new show, My Dad is Better Than Your Dad appears to be a dud, it wasn't enough of a drag to keep the Jeff Zucker network out of first place.  NBC's Deal or No Deal was easily the most watched program of the evening averaging 16.85 million viewers.

The two hour season-finale of Dance Wars: Bruno vs. Carrie Ann has me thinking it won't likely be back for an encore, although I wonder why October Road is still on at all.  Not a good night for the Mouse, but lately few nights are. 

ABC announced the cast of the next season of Dancing with the Stars, and it's an eclectic mix.  Kristi Yamaguchi, Penn Jillette, Priscilla Presley, Monica Seles, Jason Taylor, Marissa Jaret Winokour, Adam Corolla, Christian De La Fuente, Marlee Mattlin, Shannon Eliziabeth, some singer named Mario that I've never heard of and Steve Guttenberg.  I'm sure this won't be on the air soon enough for ABC's tastes!  But, you'll have to wait until St. Patrick's Day for the premiere.

FOX had sort of a ho-hum night with Prison Break and Terminator: The Sarah Connor Chronicles, though both shows do OK  in the 18-49 demo.  I'm partial to Terminator: SCC, I think they've done a great job with this and enjoy it vastly more than I did Bionic Woman.  When you consider that I already "know how it ends", that they can make it even a little interesting is to their credit, and I'm more than a little bit interested. It's not just the hot chicks, it's pretty good science fiction.  While I don't know if Monday nights on FOX is the right place and right time, I really enjoy the show.

The CW season-premiere of Pussycat Dolls Present: Girlicious couldn't even find 2 million viewers, of course the lead-in of a rerun of Gossip Girl probably didn't help.  Marc Berman suggests that the encore of Pussycat Dolls Present: Girlicious that will run after the season premiere of America's Next Top Model tomorrow (Wednesday) may draw more viewers.  I agree.  But doesn't that mean lots of people at the CW should be fired for just blowing off another Monday night?

CBS had an OK night, reruns of Two and a Half Men and CSI: Miami performed well along with a new episode of The New Adventures of Old Christine.  Meanwhile a rerun of How I Met Your Mother performed better than a new episode of the seemingly quite unwelcome Welcome to the Captain.

See the full night's details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 ABC Dance War (8p-10p) Season Finale 9.15 2.4/6 6.4
  CBS How I Met Your Mother (R ) 6.2 2.2/6 4.3
  NBC Deal or No Deal 16.85 5.2/14 10.2
  FOX Prison Break 7.4 3.1/8 4.4
  CW Gossip Girl ( R) 1.2 0.5/1 1.2
           
8:30 CBS Welcome to the Captain 5.45 2.0/5 3.7
           
9:00 CBS Two and a Half Men (R ) 12.35 4.0/10 7.9
  FOX Terminator: Sarah Connor Chron 8.09 3.2/8 5.1
  CW Pussycat Dolls Present: Girlicious (Season premiere) 1.77 0.9/2 1.6
  NBC My Dad is Better Than Your Dad 9.82 3.5/9 5
           
9:30 CBS New Adv. of Old Christine 9.38 3.3/8 6.6
           
10:00 ABC October Road 4.42 1.6/4 3.2
  CBS CSI: Miami (R ) 9.57 3.3/8 7.1
  NBC Medium 8.45 2.8/8 6.1

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • Jack

    I'm hoping FOX will keep Terminator: TSCC although it lost more than 10 million viewers from its playoff fueled Giants vs Cowboys game premiere in January. Even if that means canceling Prison Break , which has become more of a Sci-Fi show than Terminator.

    Please be gentle Prison Break fans :-)

  • Ike

    Jack, I think Fox will renew both of them due to strong ratings among adults 18-34 (note: 18-34, not 18-49), although Terminator: TSCC is on more of a downward trajectory than Prison Break in seemingly all age groups and actually got LOWER 18-34s than PB on Jan. 21. (Not sure about subsequent weeks, because this site has not reported any more recent 18-34s yet, and they're nearly impossible to find elsewhere.) 18-34s are crucial, because advertisers are incredibly ageist.

  • Ike

    Jack, I think Fox will renew both of them due to strong ratings among adults 18-34 (note: 18-34, not 18-49), although Terminator: TSCC is on more of a downward trajectory than Prison Break in seemingly all age groups and actually got LOWER 18-34s than PB on Jan. 21. (Not sure about subsequent weeks, because this site has not reported any more recent 18-34s yet, and they're nearly impossible to find elsewhere.) 18-34s are crucial, because advertisers are incredibly ageist.

  • http://tvbythenumbers.com Robert Seidman

    Ike, for the last couple of weeks Nielsen has not provided us with the data necessary to do the 18-34 and 25-54 breakouts, or we'd have certainly included it.

    I can't speculate whether they stopped because we were the ONLY publication (web or otherwise) actually doing anything with it or whether it's just another data posting glitch. We hope it will start up again soon.

  • http://tvbythenumbers.com Robert Seidman

    Ike, for the last couple of weeks Nielsen has not provided us with the data necessary to do the 18-34 and 25-54 breakouts, or we'd have certainly included it.

    I can't speculate whether they stopped because we were the ONLY publication (web or otherwise) actually doing anything with it or whether it's just another data posting glitch. We hope it will start up again soon.

  • http://tvbythenumbers.com Robert Seidman

    Ike and let me add: advertisers SHOULD be ageist. It makes a ton of sense. Ageism in this case is NOT akin to racism or other isms.

    I still have a 4+ years in the 18-49 demo, we'll see how I feel after that! ;)

  • http://tvbythenumbers.com Robert Seidman

    Ike and let me add: advertisers SHOULD be ageist. It makes a ton of sense. Ageism in this case is NOT akin to racism or other isms.

    I still have a 4+ years in the 18-49 demo, we'll see how I feel after that! ;)

  • Jack

    I’m hoping FOX will keep Terminator: TSCC although it lost more than 10 million viewers from its playoff fueled Giants vs Cowboys game premiere in January. Even if that means canceling Prison Break , which has become more of a Sci-Fi show than Terminator.

    Please be gentle Prison Break fans :-)

  • Ike

    Jack, I think Fox will renew both of them due to strong ratings among adults 18-34 (note: 18-34, not 18-49), although Terminator: TSCC is on more of a downward trajectory than Prison Break in seemingly all age groups and actually got LOWER 18-34s than PB on Jan. 21. (Not sure about subsequent weeks, because this site has not reported any more recent 18-34s yet, and they’re nearly impossible to find elsewhere.) 18-34s are crucial, because advertisers are incredibly ageist.

  • http://tvbythenumbers.com Robert Seidman

    Ike, for the last couple of weeks Nielsen has not provided us with the data necessary to do the 18-34 and 25-54 breakouts, or we’d have certainly included it.

    I can’t speculate whether they stopped because we were the ONLY publication (web or otherwise) actually doing anything with it or whether it’s just another data posting glitch. We hope it will start up again soon.

  • http://tvbythenumbers.com Robert Seidman

    Ike and let me add: advertisers SHOULD be ageist. It makes a ton of sense. Ageism in this case is NOT akin to racism or other isms.

    I still have a 4+ years in the 18-49 demo, we’ll see how I feel after that! ;)

  • Angie

    It pisses me off that advertisers determine what shows I get to watch based on peoples' ages. It's the dumbest set up ever. The fact of the matter is that the majority of people sitting at home are older, not younger. They're targeting a moving demographic! Why has no been smart enough to figure this out yet?!

    That said, the premiere of Pussycat Dolls? Funniest ratings EVER. 1.7mil! Ha! Oh, CW, you suck.

  • Angie

    It pisses me off that advertisers determine what shows I get to watch based on peoples' ages. It's the dumbest set up ever. The fact of the matter is that the majority of people sitting at home are older, not younger. They're targeting a moving demographic! Why has no been smart enough to figure this out yet?!

    That said, the premiere of Pussycat Dolls? Funniest ratings EVER. 1.7mil! Ha! Oh, CW, you suck.

  • Angie

    It pisses me off that advertisers determine what shows I get to watch based on peoples’ ages. It’s the dumbest set up ever. The fact of the matter is that the majority of people sitting at home are older, not younger. They’re targeting a moving demographic! Why has no been smart enough to figure this out yet?!

    That said, the premiere of Pussycat Dolls? Funniest ratings EVER. 1.7mil! Ha! Oh, CW, you suck.

  • Ike

    The strange thing about Pussycat Dolls is that, last year, it got better ratings for same-week reruns (after Next Top Model) than for new episodes. Shouldn't the CW simply put the new episodes after ANTM? Very, very peculiar. Of course, for people who are playing the TVBigShot game, this makes Pussycat Dolls a very bad investment, because only the ratings only count in the game for new episodes, not reruns.

    Angie, advertisers have done all kinds of research that convinces them that older audiences don't switch brands or try new things very often. Plus, BECAUSE older viewers watch a lot more TV, they're easier to capture — especially DURING THE DAY when ad rates are much lower, and during the news, and on cable channels like CNBC or CNN etc. etc. etc. Why pay prime-time rates for the same viewers? So, yeah, I guess Robert's right, and it does makes sense. But, on the other hand, I wonder if there isn't an underserved affluent audience of older viewers who DON'T watch daytime TV or very much cable.

  • Ike

    The strange thing about Pussycat Dolls is that, last year, it got better ratings for same-week reruns (after Next Top Model) than for new episodes. Shouldn't the CW simply put the new episodes after ANTM? Very, very peculiar. Of course, for people who are playing the TVBigShot game, this makes Pussycat Dolls a very bad investment, because only the ratings only count in the game for new episodes, not reruns.

    Angie, advertisers have done all kinds of research that convinces them that older audiences don't switch brands or try new things very often. Plus, BECAUSE older viewers watch a lot more TV, they're easier to capture — especially DURING THE DAY when ad rates are much lower, and during the news, and on cable channels like CNBC or CNN etc. etc. etc. Why pay prime-time rates for the same viewers? So, yeah, I guess Robert's right, and it does makes sense. But, on the other hand, I wonder if there isn't an underserved affluent audience of older viewers who DON'T watch daytime TV or very much cable.

  • Ike

    The strange thing about Pussycat Dolls is that, last year, it got better ratings for same-week reruns (after Next Top Model) than for new episodes. Shouldn’t the CW simply put the new episodes after ANTM? Very, very peculiar. Of course, for people who are playing the TVBigShot game, this makes Pussycat Dolls a very bad investment, because only the ratings only count in the game for new episodes, not reruns.

    Angie, advertisers have done all kinds of research that convinces them that older audiences don’t switch brands or try new things very often. Plus, BECAUSE older viewers watch a lot more TV, they’re easier to capture — especially DURING THE DAY when ad rates are much lower, and during the news, and on cable channels like CNBC or CNN etc. etc. etc. Why pay prime-time rates for the same viewers? So, yeah, I guess Robert’s right, and it does makes sense. But, on the other hand, I wonder if there isn’t an underserved affluent audience of older viewers who DON’T watch daytime TV or very much cable.

  • http://www.tv.com/users/vendbien/profile.php?tag=login;myprofile Jon V

    As a change os subject, I have recently re-watched 'Welcome to the Captain' and the 2nd and 3rd episodes are really quite good.

    Considering the lead in was a re-run of HIMYM (and not one of the better ones), 'Captain' held 88% of the viewers, 84% of the 18/49 and 91% of the HH.

    You folks should give this show a chance. It's got good connections (John Hamburg -Along Came Polly, Something About Mary, etc., Jeffrey Tambor – who's surprisingly good in this, Raquel Welch -admittedly cameos, and the cutest girl on TV – Joanna Garcia). There is also an off-the-wall bellman named Jesus (with a 'J', mind you) and it is very well-written in an understated, wry, TV-insider kind of way.

    Check it out… I have it listed on my tv.com site as a 'guilty pleasure'.

  • http://www.tv.com/users/vendbien/profile.php?tag=login;myprofile Jon V

    As a change os subject, I have recently re-watched 'Welcome to the Captain' and the 2nd and 3rd episodes are really quite good.

    Considering the lead in was a re-run of HIMYM (and not one of the better ones), 'Captain' held 88% of the viewers, 84% of the 18/49 and 91% of the HH.

    You folks should give this show a chance. It's got good connections (John Hamburg -Along Came Polly, Something About Mary, etc., Jeffrey Tambor – who's surprisingly good in this, Raquel Welch -admittedly cameos, and the cutest girl on TV – Joanna Garcia). There is also an off-the-wall bellman named Jesus (with a 'J', mind you) and it is very well-written in an understated, wry, TV-insider kind of way.

    Check it out… I have it listed on my tv.com site as a 'guilty pleasure'.

  • Liberty

    How reliable are the Nielsens? Seriously, if no one else provides this type of ratings service how does anyone know if in fact the Nielsens are anywhere near correct? How can we or anyone challenge them? Personally, I doubt the reliability of ratings based on so small a sampling. They may have had some merit in the 50s when there were only 3 choices and a less youth obsessed/ethnically diverse population but not in 2008. How can Nielsen or any other organization possibly claim to have reliable data? Is that their best guess is the only game in town? I have heard of Arbitron but do they get any input in the ratings? If so wouldn't they have the same problem in validating their data? I am so tired of investing in a show that the Nielsen says too few are watching especially when I can go to the internet and all the buzz is on these shows. Something is wrong!!!

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