And the Check Goes To...
With news that Sunday's Academy Awards show will command ad rates of $1.82 million / 30 second spot, I looked back at the CPM [cost per 1000 viewers] of past Academy Awards shows.
The ad rates have risen steeply, in both constant and nominal dollars. Big television events can still command increasing ad premiums, perhaps because of their increasing scarcity.
Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.