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Nielsen Ratings Fri, Feb 22: Price Beats Amne$ia

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February 23rd, 2008

Scoreboard for Fri, Feb. 22, 2008 CBS FOX NBC ABC CW
Total Viewers (million) 7.86 7.48 7.15 6.33 4.72
rating/Share: Adults 18-49 2.0/6 2.5/7 2.2/6 1.9/5 1.4/4

CBS had the most viewers for the night, but finished 3rd in the key 18-49 demographic while FOX finished second overall and first in the 18-49 demo.  Considering FOX ran repeats of Bones and House, that's an impressive Friday night.

Since I've been clubbing Les Moonves and CBS like a caveman lately, let me give CBS some props for having the most watched show of the next to the last Friday in a February sweeps with the debut of the primetime The Price is Right.  With 9.36 million viewers, it was the most watched show of the night, besting 1 vs. 100 in the timeslot and performing better than the debut of NBC's Amne$ia, though I suspect NBC will be quite happy with the results of both its game shows.

NBC likes to crow about being second or at least tied for 2nd in the 18-49 demo shows, and at least in two out of three hours, it performed well enough to be the stuff of future press releases.  1 vs. 100 was 3rd in the demo for the 8pm hour, but, the peacocks will find a silver lining in it at least finishing second in total viewers.

ABC ran with a repeat of Grey's Anatomy (which finished last in the 8pm hour, trailing even Friday Night Smackdown! on the CW) and two installments of 20/20.  The second hour of 20/20 (What Would You Do?) was the second most watched program of the evening with 8.64 million and had the highest 18-49 demo rating of the entire night (2.9/8, narrowly besting a rerun of House at 9pm).

I'll be watching future ratings for Price is Right, 1 vs. 100, and Amne$ia carefully.   CBS only is planning a limited run of primetime Price is Right, but if the ratings hold up I think we can expect more.  It will be interesting to see if FOX decides to move an episode or two of Moment of Truth and Don't Forget the Lyrics to Friday just to see what happens.

Who do you like more, Drew Carey or Dennis Miller?  I gotta be honest, I'm sick of them both!  :) Still, while he's no Bob Barker, I think Carey does a very nice job on Price.  I don't want to Go On a rant or anything, but I couldn't have been bothered to watch Ame$ia.

See the night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 ABC Grey's Anatomy (Repeat) 3.97 1.0/3  
  CBS The Price is Right 9.36 2.5/8 5.9
  NBC 1 vs. 100 7.55 2.1/6 4.7
  CW Friday Night Smackdown! (8p-10p) 4.72 1.4/4 2.8
  FOX Bones (Repeat) 7.04 2.3/7 4.6
           
9:00 ABC 20/20 6.64 1.8/5 4.4
  CBS Ghost Whisperer (Repeat) 6.35 1.7/5 4.2
  NBC Amne$ia (Premiere) 7.55 2.4/7 4.7
  FOX House (Repeat) 7.92 2.8/8 5.1
           
10:00 ABC 20/20 8.64 2.9/8 5.6
  CBS Numb3rs (Repeat) 7.87 1.8/5 5.1
  NBC Dateline 6.34 2.0/6 4.3

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • Noni

    Yet again Robert Seidman bores us with his nonsensical writing, his trite absence of a sense of humor and his know-it-all attitude.

    Just give the numbers. Nobody cares what you think you idiot!

  • Sylvia L

    Once again I can't believe those Nielsen boxes truly speak for the viewing public! I can't stand game shows and a game show in primetime is an abomination as far as I'm concerned. I, also, don't think I'm alone. There is a significant portion of the public that has expressed a dislike for game shows and reality shows yet those types of shows live on and on. Perhaps a good reason that a significant portion of the public has turned away from network TV in general. With limited choice and no Moonlight, I spent my time on TLC and HGTV while watching Moonlight at CBS.com.

  • http://www.tv.com/users/vendbien/profile.php?tag=login;myprofile Jon V

    Does anyone remember a little movie called 'The Ratings Game' where Danny DeVito gets a hold of the Nielsen mailing list, sends all of the families on a cruise and then has his cronies break in to their houses and watch a crappy little show that he produced so as to 'fix' the ratings.

    It was a comedy, but I remember thinking to myself how easy it might be to skew the ratings with a more subtle plan or plans. It really seems like FOX has figured something out. No one I know watches these 'Reality Shows' yet they continue to clobber the competition.

    Maybe I just don't know those kind of people, but maybe FOX is getting to a significant portion of them through some kind of advertising ploy or something. 12,000 people doesn't seem to be a significant enough number to make major network decisions on, especially if those 12,000 people are 'sheep' type people. We need more 'cat' and 'dog' people in the Nielsen ratings households.

  • Bonnie L

    I am amazed to see the numbers for some of game shows, and reality shows. It seems we are beat to death with this type of show. The Nielsen ratings do not reflect my choice of shows nor the choice of shows watched by friends and family. I could count on one hand the number of shows I watch on the big 5 networks. Why because of the lack of variety of quality shows. Most of my tv time is spent on HGTV, TLC, Travel and Discovery channels. Until the networks start listening to all viewers, I'll stick with true entertainment and educational shows! I don't need to watch morons jumping around the stage and screaming, and I don't need to see multiple crime/ murder type of shows, repeatedly solved by the kind of detective work that doesnt' exist.

  • Noni

    Yet again Robert Seidman bores us with his nonsensical writing, his trite absence of a sense of humor and his know-it-all attitude.

    Just give the numbers. Nobody cares what you think you idiot!

  • Sylvia L

    Once again I can’t believe those Nielsen boxes truly speak for the viewing public! I can’t stand game shows and a game show in primetime is an abomination as far as I’m concerned. I, also, don’t think I’m alone. There is a significant portion of the public that has expressed a dislike for game shows and reality shows yet those types of shows live on and on. Perhaps a good reason that a significant portion of the public has turned away from network TV in general. With limited choice and no Moonlight, I spent my time on TLC and HGTV while watching Moonlight at CBS.com.

  • http://www.tv.com/users/vendbien/profile.php?tag=login;myprofile Jon V

    Does anyone remember a little movie called ‘The Ratings Game’ where Danny DeVito gets a hold of the Nielsen mailing list, sends all of the families on a cruise and then has his cronies break in to their houses and watch a crappy little show that he produced so as to ‘fix’ the ratings.

    It was a comedy, but I remember thinking to myself how easy it might be to skew the ratings with a more subtle plan or plans. It really seems like FOX has figured something out. No one I know watches these ‘Reality Shows’ yet they continue to clobber the competition.

    Maybe I just don’t know those kind of people, but maybe FOX is getting to a significant portion of them through some kind of advertising ploy or something. 12,000 people doesn’t seem to be a significant enough number to make major network decisions on, especially if those 12,000 people are ‘sheep’ type people. We need more ‘cat’ and ‘dog’ people in the Nielsen ratings households.

  • Bonnie L

    I am amazed to see the numbers for some of game shows, and reality shows. It seems we are beat to death with this type of show. The Nielsen ratings do not reflect my choice of shows nor the choice of shows watched by friends and family. I could count on one hand the number of shows I watch on the big 5 networks. Why because of the lack of variety of quality shows. Most of my tv time is spent on HGTV, TLC, Travel and Discovery channels. Until the networks start listening to all viewers, I’ll stick with true entertainment and educational shows! I don’t need to watch morons jumping around the stage and screaming, and I don’t need to see multiple crime/ murder type of shows, repeatedly solved by the kind of detective work that doesnt’ exist.

  • http://tvbythenumbers.com Robert Seidman

    Awww Noni, you were so bored you were inspired to write. So in a very real way, I was your inspiration. You made my day! :D Here's a suggestion: all these posts have two tables in them with nothing but numbers. Look at them, and ignore everything else. I've made that fairly easy for you, you should thank me!

    Jon, I remember the movie. I sometimes would like CBS to broadcast an hour of static just to see if Nielsen would report2-3 million CBS viewers anyway.

    Bonnie and Sylvia, I hear you but all indications are the network honchos at TLC, HGTV, DISC etc. are all also obsessed with the Nielsen ratings, albeit on a very different scale.

  • http://tvbythenumbers.com Robert Seidman

    Awww Noni, you were so bored you were inspired to write. So in a very real way, I was your inspiration. You made my day! :D Here’s a suggestion: all these posts have two tables in them with nothing but numbers. Look at them, and ignore everything else. I’ve made that fairly easy for you, you should thank me!

    Jon, I remember the movie. I sometimes would like CBS to broadcast an hour of static just to see if Nielsen would report2-3 million CBS viewers anyway.

    Bonnie and Sylvia, I hear you but all indications are the network honchos at TLC, HGTV, DISC etc. are all also obsessed with the Nielsen ratings, albeit on a very different scale.

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