Unlike Many Big Sports Events the Daytona 500 Ratings 20 Year Trend is Up
2/25 Update: The 17.752 million viewers for the 2008 race was a small increase from 2007's 17.532m, but well down from 2006's 19.355m. The trend over the last 8 years has been relatively flat.
Unlike other sports events besides the Super Bowl, the TV ratings trend for NASCAR's Daytona 500 has been generally positive over the last 20 years. Vroom!
Note that from 1974-1979 ABC televised only the last 90 minutes of the race. 2006-2008 viewing is Live+SD, all other years are Live viewing.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.