Daytona 500 Viewership, 1974-2008

Categories: TV Ratings Reference,TV Sports Ratings & News

Written By

February 25th, 2008

Unlike Many Big Sports Events the Daytona 500 Ratings 20 Year Trend is Up

daytona500w2008.gif

 2/25 Update: The 17.752 million viewers for the 2008 race was a small increase from 2007's 17.532m, but well down from 2006's 19.355m. The trend over the last 8 years has been relatively flat.

Unlike other sports events besides the Super Bowl, the TV ratings trend for NASCAR's Daytona 500 has been generally positive over the last 20 years. Vroom!

Note that from 1974-1979 ABC televised only the last 90 minutes of the race. 2006-2008 viewing is Live+SD, all other years are Live viewing.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
  • Carl LaFong

    “Note that from 1974-1979 ABC televised only the last 90 minutes of the race. 2006-2007 viewing is Live+SD, all other years are Live viewing.”

    Correction. Viewing from 1988 onward also includes VCR recording

  • Carl LaFong

    “Note that from 1974-1979 ABC televised only the last 90 minutes of the race. 2006-2007 viewing is Live+SD, all other years are Live viewing.”

    Correction. Viewing from 1988 onward also includes VCR recording

  • http://tvbythenumbers.com Bill Gorman

    Carl, while folks may watch shows on their VCRs, Nielsen has never tracked them. Nielsen does however track viewing via DVRs and those numbers have been reported since 2006.

  • http://tvbythenumbers.com Bill Gorman

    Carl, while folks may watch shows on their VCRs, Nielsen has never tracked them. Nielsen does however track viewing via DVRs and those numbers have been reported since 2006.

  • Carl LaFong

    “Carl, while folks may watch shows on their VCRs, Nielsen has never tracked them. Nielsen does however track viewing via DVRs and those numbers have been reported since 2006.”

    You are right and so am I. Mielsen does not track what viewers watch on their VCRs, but they do track what they record.

    Recording a TV show counts as live viewing, whether its actually watched or not. That’s how Nielsen’s handled VCRs since 1988, much to the consternation of media buyers.

  • Carl LaFong

    “Carl, while folks may watch shows on their VCRs, Nielsen has never tracked them. Nielsen does however track viewing via DVRs and those numbers have been reported since 2006.”

    You are right and so am I. Mielsen does not track what viewers watch on their VCRs, but they do track what they record.

    Recording a TV show counts as live viewing, whether its actually watched or not. That's how Nielsen's handled VCRs since 1988, much to the consternation of media buyers.

  • http://tvbythenumbers.com Robert Seidman

    Carl, I can’t speak to what happened in the past. But for the 2007-2008 season:

    1. VCR not tracked at all from a viewing perspective

    2. DVR tracked only if viewed, not if simply recorded

  • http://tvbythenumbers.com Robert Seidman

    Carl, I can't speak to what happened in the past. But for the 2007-2008 season:

    1. VCR not tracked at all from a viewing perspective

    2. DVR tracked only if viewed, not if simply recorded

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