|Scoreboard for Sun. Feb 24, 2008|
|Total Viewers (million)||25.71||9.59||7.40||4.73||.98|
|Rating/Share: Adults 18-49||8.4/20||3.7/9||2.0/5||1.3/3||0.4/1|
ABC won the night in American Idol style fashion, easily attracting the most viewers with the 80th Annual Academy Awards and the hoopla surrounding it. ABC just as easily and as in grand of a fashion won the 18-49 demographic. There ends the good news.
The bad news is, unless the ratings change dramatically when they are finalized, we're talking the least viewed Oscar presentation at least since 1974. No data point on Bill's historical chart goes below 30 million, but last night's awards were watched by only 29.16 million on average, well under the previous record-low of ~33 million in 2003.
I expected that the ratings would be off last year's, primarily because of the crop of movies and the writer's strike. I didn't predict that the ratings would be in the "record low" range for the "modern era". Given what ABC was charging for ads, we're probably talking givebacks and make goods.
I'm not sure there's much else to talk about for the night. A case can be made that FOX held it's Sunday night ground pretty well with NASCAR and repeats of the Simpsons. Same for CBS with 60 Minutes, Cold Case and Dexter. Big Brother 9 did better than it did in the overnight results last Tuesday.
NBC didn't fare as well with four hours of repeats of Law & Order: Criminal Intent. I think it would have done just about as well if it had aired the movie Knight Rider twice.
Last night's full details:
|Time||Network||Show||Viewers (Millons)||18-49 Rating/Share|
|7:00||ABC||Barbara Walters Special||16.49||4.8/13|
|NBC||Law & Order: CI (Four repeat episodes 7p-11p)||4.73||1.3/3|
|7:30||CW||Everybody Hates Chris (2 repeats 7:30p-8:30p)||1.1||0.4/1|
|8:00||ABC||Oscar's Red Carpet||26.93||8.3/20|
|CBS||Big Brother 9||5.72||2.2/5|
|8:30||ABC||80th Annual Academy Awards||29.16||9.8/23|
|CW||Aliens in America (Repeat)||1.12||0.4/1|
|9:00||CBS||Cold Case (Repeat)||6.9||1.9/4|
|FOX||The Simpsons (2 repeats 9p-10p)||7.33||3.1/7|
|9:30||CW||The Game (Repeat)||0.96||0.4/1|
sorry TVBigshots players, i didn't do the breakouts by hour, but you can see (most of) the hourly HH rating info on Zap2it.
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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