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Nielsen Ratings Sun Feb 24: Record Lows for Oscar

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Written By

February 25th, 2008

Scoreboard for Sun. Feb 24, 2008 ABC FOX CBS NBC CW
Total Viewers (million) 25.71 9.59 7.40 4.73 .98
rating/Share: Adults 18-49 8.4/20 3.7/9 2.0/5 1.3/3 0.4/1

ABC won the night in American Idol style fashion, easily attracting the most viewers with the 80th Annual Academy Awards and the hoopla surrounding it.  ABC just as easily and as in grand of a fashion won the 18-49 demographic.  There ends the good news.

The bad news is, unless the ratings change dramatically when they are finalized, we're talking the least viewed Oscar presentation at least since 1974.  No data point on Bill's historical chart goes below 30 million, but last night's awards were watched by only 29.16 million on average, well under the previous record-low of ~33 million in 2003.

academyawardsviewers021508.gif

I expected that the ratings would be off last year's, primarily because of the crop of movies and the writer's strike.  I didn't predict that the ratings would be in the "record low" range for the "modern era".  Given what ABC was charging for ads, we're probably talking givebacks and make goods.

I'm not sure there's much else to talk about for the night.  A case can be made that FOX held it's Sunday night ground pretty well with NASCAR and  repeats of the Simpsons.  Same for CBS with 60 Minutes, Cold Case and DexterBig Brother 9 did better than it did in the overnight results last Tuesday.

NBC didn't fare as well with four hours of repeats of Law & Order: Criminal Intent.  I think it would have done just about as well if it had aired the movie Knight Rider twice.

Last night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
7:00 ABC Barbara Walters Special 16.49 4.8/13
  CBS 60 Minutes 10.51 1.8/5
  NBC Law & Order: CI (Four repeat episodes 7p-11p) 4.73 1.3/3
  FOX NASCAR (7p-9p) 10.7 4.0/10
  CW CW Now 0.63 0.3/1
         
7:30 CW Everybody Hates Chris (2 repeats 7:30p-8:30p) 1.1 0.4/1
         
8:00 ABC Oscar's Red Carpet 26.93 8.3/20
  CBS Big Brother 9 5.72 2.2/5
         
8:30 ABC 80th Annual Academy Awards 29.16 9.8/23
  CW Aliens in America (Repeat) 1.12 0.4/1
         
9:00 CBS Cold Case (Repeat) 6.9 1.9/4
  FOX The Simpsons (2 repeats 9p-10p) 7.33 3.1/7
  CW Girlfriends (Repeat) 0.98 0.3/1
         
9:30 CW The Game (Repeat) 0.96 0.4/1
         
10:00 CBS Dexter 6.47 2.0/5

sorry TVBigshots players, i didn't do the breakouts by hour, but you can see (most of) the hourly HH rating info on Zap2it.

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • http://tvbythenumbers.com Robert Seidman

    Jon, I’m not sure. In the top broadcast shows HH ratings, all that seems to have been included from the animation block is a 9:30pm “rain delay” special edition of the Simpsons.

    My guess is ratings for any other airings you saw won’t count. They have NASCAR Sprint Cup from 6:32p-9:30p.

  • http://www.tv.com/users/vendbien/profile.php?tag=login;myprofile Jon V

    Just gotta reply to 'plusaf'

    No offense, BUT (that's a big 'but'), Bush/Cheney have the WORST approval ratings EVER. And it took two 'fixed' elections to get them in there – despite efforts by the intelligentsia and the talentsia.

    'Don't it make my red states… Don't it make my red states…. Don't it make my 'Red States' Blue…ue…ue…

  • http://www.tv.com/users/vendbien/profile.php?tag=login;myprofile Jon V

    Does the Supreme Court handle TV BigShot appeals???

    Actually, as long as it doesn’t lower the ‘prices’ of Simpsons, FamGuy and AmDad, I guess it won’t hurt me.

  • http://www.tv.com/users/vendbien/profile.php?tag=login;myprofile Jon V

    Just gotta reply to ‘plusaf’

    No offense, BUT (that’s a big ‘but’), Bush/Cheney have the WORST approval ratings EVER. And it took two ‘fixed’ elections to get them in there – despite efforts by the intelligentsia and the talentsia.

    ‘Don’t it make my red states… Don’t it make my red states…. Don’t it make my ‘Red States’ Blue…ue…ue…

  • Dexter

    I love Dexter. It's the best show :D

  • Dexter

    I love Dexter. It’s the best show :D

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