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February 25th, 2008

Wild Dogs

7.4 million total viewers doesn’t matter. What matters is that the show performs very well in the adults 18-34 demographic which is extremely lucrative. Particularly the male 18-34 demo which makes advertisers salivate like wild dogs. There is absolutely no doubt that Prison Break will be renewed, because it still does well in that demo — so well that it could charge $200,000 for ads at the beginning of the fall 2007 season, about 4/5ths of what CSI charged at that time.  - Ike on the odds of Prison Break being renewed.

P.S.  Yes, I am bored with continually checking to see if the ratings have been released yet.   The HH Ratings info is up on Zap2it now.

P.P.S.  Rena, come back, we miss you! 

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