Fox Continues to Extend Lead
Fox continued to stretch its season to date lead in all TV ratings categories through the week ending February 24. (22nd week of the broadcast season). To follow up on our discussion late last week about whether or not Fox's leads in viewers and adults 25-54 could hold once CBS gets its new scripted episodes, note that Fox added to its adults 25-54 lead over CBS by about 0.2 million adults last week. If CBS is able to beat Fox by similar amounts come April/May, that's still 5 weeks to erase Fox's current 1m lead in 25-54, and I do not think CBS can pull weekly wins like that, even with fresh scripted episodes.
Please excuse the horrible chart, I am traveling and using a different computer, things will return to normal next week.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.