Top 18-49 Demo Shows Feb 18-24: Bad News Gets Worse for ABC & Oscar

Categories: Nielsen Broadcast TV Show Ratings Adults 18-49

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February 26th, 2008

Idol Trumps Oscar 

Although the 80th Annual Academy Awards was the least viewed ever, it still took the top spot on the  weekly top 20 broadcast shows list.  But it could not hold the top spot in the 18-49 demo, being beat out by not one, but both regular (Tuesday & Wednesday) airings of American Idol and landing in third.

We predict that ad rates for the Oscars will go down...and that ad rates for American Idol will go up.  OK, it would have been a lot bolder to predict that before the Oscars aired, but still.

Full 18-49 demographic top 20 for the week ending February 24, 2008:

Rank PROGRAMS NET P18-49 RATING (LIVE+SD) # OF PERSONS 18-49 (LIVE+SD) (000)
1 American Idol-TUESDAY FOX 11.3 14,757
2 American Idol-WEDNESDAY FOX 11.2 14,662
3 ACADEMY AWARDS(S) ABC 10.7 14,050
4 AMERICAN IDOL THU SP-2/21(S) FOX 8.5 11,077
5 OSCAR'S RED CARPET 2008(S) ABC 6.3 8,317
6 LOST ABC 5.7 7,458
7 DEAL OR NO DEAL-MON NBC 5.2 6,834
8 DON'T FORGET THE LYRICS FOX 4.8 6,334
9 Two and a Half Men ( R) CBS 4.1 5,363
10 FOX NASCAR SPRINT CUP FOX 4.1 5,329
11 SURVIVOR: MICRONESIA CBS 4.1 5,324
12 MY DAD IS BETR THN YR DAD NBC 3.5 4,570
13 Biggest Loser 5 NBC 3.3 4,377
14 Law And Order:SVU (R ) NBC 3.3 4,343
15 OLD CHRISTINE CBS 3.3 4,328
16 BARBARA WALTERS SP-2/24(S) ABC 3.2 4,227
17 APPRENTICE 7 NBC 3.2 4,221
18 TERMINATOR: SRH CNR CHRON FOX 3.2 4,172
19 Law And Order NBC 3.1 4,097
20 PRISON BREAK FOX 3.1 4,035

Nielsen Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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