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Nielsen Ratings for Tue, Feb 26: Idol Dominates, Jericho crushes Quarterlife!

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February 27th, 2008

Scoreboard for Tue. Feb. 26, 2008 FOX NBC CBS ABC CW
Total Viewers (million) 24.40 8.67 8.28 5.46 2.49
rating/Share: Adults 18-49 9.4/23 2.6/7 2.3/6 1.8/5 1.1/3

FOX easily won the night in both total viewers and with 18-49 viewers.  An hour and a half of American Idol would have been enough by itself, but it was rounded out with a series-high 12.33 million viewers for Back to You.  NBC came in second, CBS in third and ABC in next to last, followed by the CW.  The 18-49 rankings were the same.

The Biggest Loser and a rerun of NCIS tried hard to find viewers, and given they ran against AI, probably did a great job.

Both Big Brother and Jericho improved vs. Last Week.  BB rose to 6.74 million vs. last week's 5.42, but last week AI ran all the way until 10pm, and this week at ended at 9:30pm.

Jericho improved from 5.94 million viewers to 6.9 million in the overnights.  A pick up of almost a million viewers.  But Jericho was bumping heads with the debut of Quarterlife instead of a rerun of Law & Order:SVU.  The L&O rerun pulled in 9.3 million viewers last week, Quarterlife only found 3.86 million viewers, so one might argue Jericho should've done even better.  Both Jericho and Quarterlife lost to the ABC news magazine themed Primetime: What Would You Do Now?

Lately, ABC does OK in the 10pm hour on Tuesday, it's the comedy lineup between 8p-10p that drags it down to next to last place, beating only the CW for the night.  One Tree Hill's performance at 9pm was 3.17 million -- facing off against AI for half the time.  The wrong networks are involved so I'll never see the experiment, but I think One Tree Hill would have done better on NBC at 10pm than Quarterlife did.

See the full night's details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 FOX American Idol (8p-9:30p) 28.45 11.0/27 16.3
  CBS NCIS (Repeat) 11.2 2.1/5 7.4
  NBC The Biggest Loser 8p-10p 8.07 3.1/8 5.2
  ABC Just for Laughs (2 episodes, one new, one repeat) 4.68 1.3/3 3.3
  CW Reaper (Repeat) 1.81 0.7/2 1.5
           
9:00 ABC According to Jim 4.63 1.4/3 3.3
  CBS Big Brother 6.74 2.6/6 4.1
  CW One Tree Hill 3.17 1.4/3 2.3
           
9:30 ABC Carpoolers 3.48 1.2/3 2.6
  FOX Back to You 12.33 4.5/11 7.8
           
10:00 ABC Primetime: What Would You Do Now? 7.64 2.9/8 6
  CBS Jericho 6.9 2.2/6 4
  NBC Quarterlife 3.86 1.6/4 2.5

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • Karen

    I think these ratings are great for Jericho, up almost a million viewers from last week, plus they're blowing up the internet with iTunes downloads, Tivo, Amazon Unboxed, Xbox, Innertube & Hey! Nielsen – something Boston Legal and Law & Order don't have – strong online presence.

    That's a REAL slap in the face to Quarterlife.

    I think Jericho has found it's niche. With this being the last episode that was leaked online, I expect next week they'll be higher in the nielsens next week.

    I'm happy with what I see!

  • http://tvbythenumbers.com Robert Seidman

    Karen, I like Jericho and think it out to live on, but probably on the CW if the producers/actors are willing to take the haircut.

    Boston Legal sold a ton of DVDs and far, far more than Jericho by far if I counted right (even if I counted wrong, actually!).

    CBS isn't saying anything about its innertube/streaming services which leads me to believe its not nearly as big of a deal today as you suggest. It seems that a mere 1,500 downloads or so of a TV show on iTunes will thrust it to the top of that list, so I'm not sure what that means either. I don't think it means much honestly.

    I am sure adding a million viewers from last week and getting back to near the levels of the Season 2 premiere is far better than bleeding more viewers!

  • Anon

    You can keep trying to make Jericho look like its doing well in the ratings, but the reality is that the show will be canceled. CBS has canceled shows with better ratings in the past. Enjoy the show while you can, because I doubt it will be on much longer.

  • http://tvbythenumbers.com Bill Gorman

    What will be telling is how the *next* episode of Back to You does tonight (Feb 27).

    If it stays boosted by the post-Idol promotion, that's a big win for Fox after it having been off the air for so long.

  • http://tvbythenumbers.com Robert Seidman

    the question is, how do you calculate “big win”. If we compare the year ago Tuesday night where the premiere of Are You Smarter Than a 5th Grader aired, it seems not so much of a victory.

    Still, record-highs are record highs.

  • Jacob

    Robert,

    Quincy Smith, who runs CBS' new media division, says the size of the audiences on Veoh are getting close to what some shows are receiving on broadcast television. While he declined to cite specifics, he said the post-apocalyptic drama Jericho has a bigger online audience than it does on traditional TV.

  • http://tvbythenumbers.com Robert Seidman

    Jacob, without the specifics there are so many ways to spin that. A bigger online audience than it has on traditional tv does not necessarily mean it has more viewers online.

    If ~7 million people were watching Jericho online, CBS would be issuing DAILY press releases.

  • Karen

    I think these ratings are great for Jericho, up almost a million viewers from last week, plus they’re blowing up the internet with iTunes downloads, Tivo, Amazon Unboxed, Xbox, Innertube & Hey! Nielsen – something Boston Legal and Law & Order don’t have – strong online presence.

    That’s a REAL slap in the face to Quarterlife.

    I think Jericho has found it’s niche. With this being the last episode that was leaked online, I expect next week they’ll be higher in the nielsens next week.

    I’m happy with what I see!

  • http://tvbythenumbers.com Bill Gorman

    Jacob, Robert beat me to the reply, but I agree 100% with him. The networks won't get serious about the reliable counting and reporting of online audiences until there is real money at stake. When that's likely to happen is a subject about which reasonable people may disagree, but it's not *today*.

  • http://tvbythenumbers.com Robert Seidman

    Karen, I like Jericho and think it out to live on, but probably on the CW if the producers/actors are willing to take the haircut.

    Boston Legal sold a ton of DVDs and far, far more than Jericho by far if I counted right (even if I counted wrong, actually!).

    CBS isn’t saying anything about its innertube/streaming services which leads me to believe its not nearly as big of a deal today as you suggest. It seems that a mere 1,500 downloads or so of a TV show on iTunes will thrust it to the top of that list, so I’m not sure what that means either. I don’t think it means much honestly.

    I am sure adding a million viewers from last week and getting back to near the levels of the Season 2 premiere is far better than bleeding more viewers!

  • Anon

    You can keep trying to make Jericho look like its doing well in the ratings, but the reality is that the show will be canceled. CBS has canceled shows with better ratings in the past. Enjoy the show while you can, because I doubt it will be on much longer.

  • http://tvbythenumbers.com Bill Gorman

    What will be telling is how the *next* episode of Back to You does tonight (Feb 27).

    If it stays boosted by the post-Idol promotion, that’s a big win for Fox after it having been off the air for so long.

  • http://tvbythenumbers.com Robert Seidman

    the question is, how do you calculate “big win”. If we compare the year ago Tuesday night where the premiere of Are You Smarter Than a 5th Grader aired, it seems not so much of a victory.

    Still, record-highs are record highs.

  • Jacob

    Robert,

    Quincy Smith, who runs CBS’ new media division, says the size of the audiences on Veoh are getting close to what some shows are receiving on broadcast television. While he declined to cite specifics, he said the post-apocalyptic drama Jericho has a bigger online audience than it does on traditional TV.

  • Marissa

    Wow. Quarterlife did HORRIBLE. A guess the time slot is a little late for this type of show. But really the people that are interested in Quarterlife can easily see the first 30 episodes on the internet already…I don't understand how NBC thought they were going to get huge ratings for this show.

  • http://tvbythenumbers.com Robert Seidman

    TVbytheNumbers is thrilled with the Hollywood Reporter debut of James Hibberd (formerly of TVWeek fame), where he will undoubtedly fare better than Quarterlife.

    Said Hibberd on Quarterlife “The debut of NBC's new series “quarterlife” marked the network's worst performance in its time period in at least 17 years – including repeats and specials.”

  • http://tvbythenumbers.com Robert Seidman

    Jacob, without the specifics there are so many ways to spin that. A bigger online audience than it has on traditional tv does not necessarily mean it has more viewers online.

    If ~7 million people were watching Jericho online, CBS would be issuing DAILY press releases.

  • Bryan

    6.9 is not bad for Jerhico,, its probably got about another Million on Tivo. I know I have it on DVR. Watching tonight. That would bring it to around 8 -8.2.. still 2 million short from seeing it again in the fall.

  • http://tvbythenumbers.com Bill Gorman

    Jacob, Robert beat me to the reply, but I agree 100% with him. The networks won’t get serious about the reliable counting and reporting of online audiences until there is real money at stake. When that’s likely to happen is a subject about which reasonable people may disagree, but it’s not *today*.

  • Marissa

    Wow. Quarterlife did HORRIBLE. A guess the time slot is a little late for this type of show. But really the people that are interested in Quarterlife can easily see the first 30 episodes on the internet already…I don’t understand how NBC thought they were going to get huge ratings for this show.

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