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Nielsen Ratings for Tue, Feb 26: Idol Dominates, Jericho crushes Quarterlife!

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February 27th, 2008

Scoreboard for Tue. Feb. 26, 2008 FOX NBC CBS ABC CW
Total Viewers (million) 24.40 8.67 8.28 5.46 2.49
Rating/Share: Adults 18-49 9.4/23 2.6/7 2.3/6 1.8/5 1.1/3

FOX easily won the night in both total viewers and with 18-49 viewers.  An hour and a half of American Idol would have been enough by itself, but it was rounded out with a series-high 12.33 million viewers for Back to You.  NBC came in second, CBS in third and ABC in next to last, followed by the CW.  The 18-49 rankings were the same.

The Biggest Loser and a rerun of NCIS tried hard to find viewers, and given they ran against AI, probably did a great job.

Both Big Brother and Jericho improved vs. Last Week.  BB rose to 6.74 million vs. last week's 5.42, but last week AI ran all the way until 10pm, and this week at ended at 9:30pm.

Jericho improved from 5.94 million viewers to 6.9 million in the overnights.  A pick up of almost a million viewers.  But Jericho was bumping heads with the debut of Quarterlife instead of a rerun of Law & Order:SVU.  The L&O rerun pulled in 9.3 million viewers last week, Quarterlife only found 3.86 million viewers, so one might argue Jericho should've done even better.  Both Jericho and Quarterlife lost to the ABC news magazine themed Primetime: What Would You Do Now?

Lately, ABC does OK in the 10pm hour on Tuesday, it's the comedy lineup between 8p-10p that drags it down to next to last place, beating only the CW for the night.  One Tree Hill's performance at 9pm was 3.17 million -- facing off against AI for half the time.  The wrong networks are involved so I'll never see the experiment, but I think One Tree Hill would have done better on NBC at 10pm than Quarterlife did.

See the full night's details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 FOX American Idol (8p-9:30p) 28.45 11.0/27 16.3
  CBS NCIS (Repeat) 11.2 2.1/5 7.4
  NBC The Biggest Loser 8p-10p 8.07 3.1/8 5.2
  ABC Just for Laughs (2 episodes, one new, one repeat) 4.68 1.3/3 3.3
  CW Reaper (Repeat) 1.81 0.7/2 1.5
           
9:00 ABC According to Jim 4.63 1.4/3 3.3
  CBS Big Brother 6.74 2.6/6 4.1
  CW One Tree Hill 3.17 1.4/3 2.3
           
9:30 ABC Carpoolers 3.48 1.2/3 2.6
  FOX Back to You 12.33 4.5/11 7.8
           
10:00 ABC Primetime: What Would You Do Now? 7.64 2.9/8 6
  CBS Jericho 6.9 2.2/6 4
  NBC Quarterlife 3.86 1.6/4 2.5

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • Josh

    Big Brother isn't a bad show neither is Jericho. And BTW Big Brother's ratings aren't that bad. And besides Big Brother was higher in the 18-49 demographic than Jericho. (BB 2.6/6 Jericho 2.2/6) I am sure that CBS takes into consideration both the viewers and the demographics. I think that Big Brother would do better after Survivor and Jericho would do better with a drama as its lead in.

  • Josh

    Big Brother isn’t a bad show neither is Jericho. And BTW Big Brother’s ratings aren’t that bad. And besides Big Brother was higher in the 18-49 demographic than Jericho. (BB 2.6/6 Jericho 2.2/6) I am sure that CBS takes into consideration both the viewers and the demographics. I think that Big Brother would do better after Survivor and Jericho would do better with a drama as its lead in.

  • Ryan

    Hey,

    Just to say my piece, we need to remember a few things when talking about cancellations. First Jericho ratings at 6.9 before Tivo isn't bad. Espically since the first 3 episodes have been watched long ago. Now if Jericho has a big online following then thats a lot more viewers and can really catapult CBS online viewing section if needed. Remember in 3 years writers getting money for online content (so that is coming soon). Secondly, CBS knows Jericho has a Cult following meaning number will not go down and can only grow this is huge reason x-files stayed around til it caught on because number steady out just grew and they new they always count on it, and when you think about it that way guaranteed 7 million + more due to tivo better then trying a new rushed show because of the strike. Also Jericho took a massive budget cut so viewers don't need to be as high to get profit from the show. I think next week show is huge basically the midway point and hasn't been leaked (yet)

    Regards,

  • Ryan

    Follow-up

    look at Supernatural on CW (sure CW is a weak network so numbers we talk about are different). The online following is probably bigger then there normal TV viewing and network respect this. Also it's comes on Thursday in arguably the hardest timeslots on TV. In this timeslot it still pulls in 3.2 and that number is raising. They know there nothing else they can put there to due better because it has a hardcore following that is growing.. but most there viewers are all 18-34 and watch a lot from downloads.

    CBS is lucky to have a CULT following TV show and should keep it around even as a filler mid season replacement of 10-15 episodes even until catches on more and more then can become a regular (this is a worse case scenario)

  • Ryan

    Hey,

    Just to say my piece, we need to remember a few things when talking about cancellations. First Jericho ratings at 6.9 before Tivo isn’t bad. Espically since the first 3 episodes have been watched long ago. Now if Jericho has a big online following then thats a lot more viewers and can really catapult CBS online viewing section if needed. Remember in 3 years writers getting money for online content (so that is coming soon). Secondly, CBS knows Jericho has a Cult following meaning number will not go down and can only grow this is huge reason x-files stayed around til it caught on because number steady out just grew and they new they always count on it, and when you think about it that way guaranteed 7 million + more due to tivo better then trying a new rushed show because of the strike. Also Jericho took a massive budget cut so viewers don’t need to be as high to get profit from the show. I think next week show is huge basically the midway point and hasn’t been leaked (yet)

    Regards,

  • Ryan

    Follow-up

    look at Supernatural on CW (sure CW is a weak network so numbers we talk about are different). The online following is probably bigger then there normal TV viewing and network respect this. Also it’s comes on Thursday in arguably the hardest timeslots on TV. In this timeslot it still pulls in 3.2 and that number is raising. They know there nothing else they can put there to due better because it has a hardcore following that is growing.. but most there viewers are all 18-34 and watch a lot from downloads.

    CBS is lucky to have a CULT following TV show and should keep it around even as a filler mid season replacement of 10-15 episodes even until catches on more and more then can become a regular (this is a worse case scenario)

  • MPJ

    Jericho is a great show and the new episodes have super fast-paced action. I can't wait for the next four! This is the best hour-long drama I've seen on TV in ages. It has great sci-fi, futuristic and dramatic appeal. Plus all the “what if” real life scenario ty-ins are great!

  • Steven

    The reason the first three episodes have lower ratings is because of the episode leak. I bet many people haven'y watched so far because they already downloaded and watched them.

  • http://tvbythenumbers.com Robert Seidman

    Steven, et all. OK — if Jericho next week has 9 million or 10 million viewers we'll be able to (somewhat reasonably) conclude, “Gosh, 2-3 million people did watch the episodes early.”

    On the other hand, if it's still only around 7m viewers, what will you conclude?

  • http://tvbythenumbers.com Bill Gorman

    I don't think the leaking of episodes online had a signficant effect on ratings. We'll see next week.

  • MPJ

    Jericho is a great show and the new episodes have super fast-paced action. I can’t wait for the next four! This is the best hour-long drama I’ve seen on TV in ages. It has great sci-fi, futuristic and dramatic appeal. Plus all the “what if” real life scenario ty-ins are great!

  • Steven

    The reason the first three episodes have lower ratings is because of the episode leak. I bet many people haven’y watched so far because they already downloaded and watched them.

  • http://tvbythenumbers.com Robert Seidman

    Steven, et all. OK — if Jericho next week has 9 million or 10 million viewers we’ll be able to (somewhat reasonably) conclude, “Gosh, 2-3 million people did watch the episodes early.”

    On the other hand, if it’s still only around 7m viewers, what will you conclude?

  • Tim

    Does anyone know how many DVDs that Jericho sold for the first season?

  • http://tvbythenumbers.com Bill Gorman

    I don’t think the leaking of episodes online had a signficant effect on ratings. We’ll see next week.

  • http://tvbythenumbers.com Robert Seidman

    Tim, other than knowing it didn't sell as well as say the third season of Lost (which sold over a million units), no.

    There's a nice site called http://www.the-numbers.com (no relation) that reports top 30 DVD sales each week. Jericho has been out on DVD since the beginning of October and never made one of these lists. That doesn't mean anything other than it never had a week where it sold even 40K units or so.

    By comparison in October Hannah Montana – Life's What You Make it was selling over 60K units a week and had over 175,000 units after 3 weeks. Lost, in late December after 3 weeks was selling 133K units a week and had over a million units sold within that time. After 6 weeks on the charts, Lost had sold 1.16 million units (so it seems to be front loaded). In its 7th week on the chart Lost season 3 was still selling 40K+ units a week and had gone over 1.2 million units.

  • Tim

    Does anyone know how many DVDs that Jericho sold for the first season?

  • http://tvbythenumbers.com Robert Seidman

    Tim, other than knowing it didn’t sell as well as say the third season of Lost (which sold over a million units), no.

    There’s a nice site called http://www.the-numbers.com (no relation) that reports top 30 DVD sales each week. Jericho has been out on DVD since the beginning of October and never made one of these lists. That doesn’t mean anything other than it never had a week where it sold even 40K units or so.

    By comparison in October Hannah Montana – Life’s What You Make it was selling over 60K units a week and had over 175,000 units after 3 weeks. Lost, in late December after 3 weeks was selling 133K units a week and had over a million units sold within that time. After 6 weeks on the charts, Lost had sold 1.16 million units (so it seems to be front loaded). In its 7th week on the chart Lost season 3 was still selling 40K+ units a week and had gone over 1.2 million units.

  • http://www.tv.com/users/vendbien/profile.php?tag=login;myprofile Jon V

    Since '2bits' is the first real net-to-TV experiment, seems to me that NBC (and all of the other networks) will prob stick with it and tweak until they get the info they want/need.

    I would expect that they made a commit to stick with it for X amnt of eps, regardless of numbers (I'm sure they were hoping for better).

    Don't write this off too soon… they really didn't promote it on the TV side a great deal. I would try different methods before I cancelled – just to get a read.

    It's a new frontier… trial and error.

  • http://tvbythenumbers.com Robert Seidman

    Jon, Quarterlife isn't the new frontier. Quarterlife was MADE FOR TV, and rejected. Then cut up into six minute segments and put online. Then, reassembled back to its original state for TV.

    The first instinct to reject it was the correct one. I don't need more data, but if you need a few more weeks of data first, I won't fault you for giving it more of a chance than I am giving it.

    Either way though, no chance. Right? :)

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