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Nielsen Ratings for Tue, Feb 26: Idol Dominates, Jericho crushes Quarterlife!

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February 27th, 2008

Scoreboard for Tue. Feb. 26, 2008 FOX NBC CBS ABC CW
Total Viewers (million) 24.40 8.67 8.28 5.46 2.49
Rating/Share: Adults 18-49 9.4/23 2.6/7 2.3/6 1.8/5 1.1/3

FOX easily won the night in both total viewers and with 18-49 viewers.  An hour and a half of American Idol would have been enough by itself, but it was rounded out with a series-high 12.33 million viewers for Back to You.  NBC came in second, CBS in third and ABC in next to last, followed by the CW.  The 18-49 rankings were the same.

The Biggest Loser and a rerun of NCIS tried hard to find viewers, and given they ran against AI, probably did a great job.

Both Big Brother and Jericho improved vs. Last Week.  BB rose to 6.74 million vs. last week's 5.42, but last week AI ran all the way until 10pm, and this week at ended at 9:30pm.

Jericho improved from 5.94 million viewers to 6.9 million in the overnights.  A pick up of almost a million viewers.  But Jericho was bumping heads with the debut of Quarterlife instead of a rerun of Law & Order:SVU.  The L&O rerun pulled in 9.3 million viewers last week, Quarterlife only found 3.86 million viewers, so one might argue Jericho should've done even better.  Both Jericho and Quarterlife lost to the ABC news magazine themed Primetime: What Would You Do Now?

Lately, ABC does OK in the 10pm hour on Tuesday, it's the comedy lineup between 8p-10p that drags it down to next to last place, beating only the CW for the night.  One Tree Hill's performance at 9pm was 3.17 million -- facing off against AI for half the time.  The wrong networks are involved so I'll never see the experiment, but I think One Tree Hill would have done better on NBC at 10pm than Quarterlife did.

See the full night's details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 FOX American Idol (8p-9:30p) 28.45 11.0/27 16.3
  CBS NCIS (Repeat) 11.2 2.1/5 7.4
  NBC The Biggest Loser 8p-10p 8.07 3.1/8 5.2
  ABC Just for Laughs (2 episodes, one new, one repeat) 4.68 1.3/3 3.3
  CW Reaper (Repeat) 1.81 0.7/2 1.5
           
9:00 ABC According to Jim 4.63 1.4/3 3.3
  CBS Big Brother 6.74 2.6/6 4.1
  CW One Tree Hill 3.17 1.4/3 2.3
           
9:30 ABC Carpoolers 3.48 1.2/3 2.6
  FOX Back to You 12.33 4.5/11 7.8
           
10:00 ABC Primetime: What Would You Do Now? 7.64 2.9/8 6
  CBS Jericho 6.9 2.2/6 4
  NBC Quarterlife 3.86 1.6/4 2.5

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • http://www.tv.com/users/vendbien/profile.php?tag=login;myprofile Jon V

    Right you are… I'm not a watcher and I don't think it will work out (for this show and at this time).

    I was thinking more in terms of the 'experimental' results and the networks seeing if they can somehow find a crossover method that works. For that reason, I would continue the 'trial' and see if there is some information that can be gleaned for future reference.

  • http://tvbythenumbers.com Robert Seidman

    Not me, I'd slap another airing of Deal or No Deal on quicker than you can say 2 bits! ;) OR just keep rerunning the Knight Rider movie until it dips below four million…

  • http://tvbythenumbers.com Bill Gorman

    I'm surprised that with corporate groups of broadcast and cable networks now being the norm that shows & networks are not treated more like the ballplayers and the Major Leagues and the Minors in terms of call ups and send downs.

    Wayne Friedman at Mediapost had a nice piece on that recently.

  • http://tvbythenumbers.com Robert Seidman

    Me too, Bill! My sense is that the entities have largely been run as stand-alone. I believe it will come to that sort of thing, but the network heads aren't as good as some of the GM's in baseball (though as a SF Giants fan, I'd take Zucker or Moonves over Sabean any day!)

    Let's face it, the repurposed Law & Order: CI more than doubled Quarterlife's showing, and in a much more competitive timeslot (though admittedly, a time slot with more viewer) at that. Dexter has done OK on CBS and I imagine Monk will significantly outperform Quarterlife on NBC.

  • http://www.tv.com/users/vendbien/profile.php?tag=login;myprofile Jon V

    Bob/Bill -

    When you guys get to be my age [sheesh – did I actually type that], you'll understand the wisdom of long-term thinking. The writer's strike is the perfect excuse to screw around with some off-the-wall stuff and see if it has a future.

    The 'Alphabets' have already conceded the season to FOX, so, to use Bill's bring-up-some-minor-leaguers analogy, let's throw them some curveballs and see if they can hit.

    They've got until September before they're in another pennant race.

  • http://www.tv.com/users/vendbien/profile.php?tag=login;myprofile Jon V

    Since ‘2bits’ is the first real net-to-TV experiment, seems to me that NBC (and all of the other networks) will prob stick with it and tweak until they get the info they want/need.

    I would expect that they made a commit to stick with it for X amnt of eps, regardless of numbers (I’m sure they were hoping for better).

    Don’t write this off too soon… they really didn’t promote it on the TV side a great deal. I would try different methods before I cancelled – just to get a read.

    It’s a new frontier… trial and error.

  • http://tvbythenumbers.com Robert Seidman

    sorry Jon to me that's like saying someday all broadcast shows will be under 5 million might as well just accept it now.

    Your logic is completely lost on me. Be thinking about the long-term, yes,but maximize the short-term. Fox seems to be the only network doing that. Meanwhile CBS/CW crow about what a hit on the web Gossip Girl is. To that end I applaud the peacocks for axing Quarterlife immediately.

  • http://tvbythenumbers.com Robert Seidman

    Jon, Quarterlife isn’t the new frontier. Quarterlife was MADE FOR TV, and rejected. Then cut up into six minute segments and put online. Then, reassembled back to its original state for TV.

    The first instinct to reject it was the correct one. I don’t need more data, but if you need a few more weeks of data first, I won’t fault you for giving it more of a chance than I am giving it.

    Either way though, no chance. Right? :)

  • http://www.tv.com/users/vendbien/profile.php?tag=login;myprofile Jon V

    Right you are… I’m not a watcher and I don’t think it will work out (for this show and at this time).

    I was thinking more in terms of the ‘experimental’ results and the networks seeing if they can somehow find a crossover method that works. For that reason, I would continue the ‘trial’ and see if there is some information that can be gleaned for future reference.

  • http://tvbythenumbers.com Robert Seidman

    Not me, I’d slap another airing of Deal or No Deal on quicker than you can say 2 bits! ;) OR just keep rerunning the Knight Rider movie until it dips below four million…

  • http://tvbythenumbers.com Bill Gorman

    I’m surprised that with corporate groups of broadcast and cable networks now being the norm that shows & networks are not treated more like the ballplayers and the Major Leagues and the Minors in terms of call ups and send downs.

    Wayne Friedman at Mediapost had a nice piece on that recently.

  • http://tvbythenumbers.com Bill Gorman

    Jon, You're maybe 5 years older than I am ;)

    I don't buy that anyone has ceded anything to Fox, and if they have they're idiots.

    Who “wins” the season matters only for bragging rights.

    Relative ratings, including specific age groups, likely correlate pretty well to absolute revenue potential, so doing better is *always* better than doing worse.

    Being #1, #2, etc. is for folks like us to chat about, working to get the marginal viewer is what the networks should always be doing.

  • http://tvbythenumbers.com Robert Seidman

    Me too, Bill! My sense is that the entities have largely been run as stand-alone. I believe it will come to that sort of thing, but the network heads aren’t as good as some of the GM’s in baseball (though as a SF Giants fan, I’d take Zucker or Moonves over Sabean any day!)

    Let’s face it, the repurposed Law & Order: CI more than doubled Quarterlife’s showing, and in a much more competitive timeslot (though admittedly, a time slot with more viewer) at that. Dexter has done OK on CBS and I imagine Monk will significantly outperform Quarterlife on NBC.

  • http://www.tv.com/users/vendbien/profile.php?tag=login;myprofile Jon V

    Bob/Bill –

    When you guys get to be my age [sheesh – did I actually type that], you’ll understand the wisdom of long-term thinking. The writer’s strike is the perfect excuse to screw around with some off-the-wall stuff and see if it has a future.

    The ‘Alphabets’ have already conceded the season to FOX, so, to use Bill’s bring-up-some-minor-leaguers analogy, let’s throw them some curveballs and see if they can hit.

    They’ve got until September before they’re in another pennant race.

  • http://tvbythenumbers.com Robert Seidman

    sorry Jon to me that’s like saying someday all broadcast shows will be under 5 million might as well just accept it now.

    Your logic is completely lost on me. Be thinking about the long-term, yes,but maximize the short-term. Fox seems to be the only network doing that. Meanwhile CBS/CW crow about what a hit on the web Gossip Girl is. To that end I applaud the peacocks for axing Quarterlife immediately.

  • http://tvbythenumbers.com Bill Gorman

    Jon, You’re maybe 5 years older than I am ;)

    I don’t buy that anyone has ceded anything to Fox, and if they have they’re idiots.

    Who “wins” the season matters only for bragging rights.

    Relative ratings, including specific age groups, likely correlate pretty well to absolute revenue potential, so doing better is *always* better than doing worse.

    Being #1, #2, etc. is for folks like us to chat about, working to get the marginal viewer is what the networks should always be doing.

  • Markus Green

    Jericho For the Win, what a great show!

  • Markus Green

    Jericho For the Win, what a great show!

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