|Scoreboard for Weds. Feb. 27, 2008|
|Total Viewers (million)||23.60||9.73||7.30||6.55||2.94|
|Rating/Share: Adults 18-49||8.9/23||2.6/7||2.2/6||2.4/6||1.5/4|
The combo of 90 minutes of American Idol and 30 minutes of anything else would crush anything that was on, but the something else was again Back to You, which performed almost exactly as well as it did last night. Considering American Idol slipped by about a million viewers night versus night, that's pretty good.
FOX easily won the most viewers and the most 18-49 year old viewers as well. NBC was again a distant second in both total viewers and the 18-49 demo. CBS was third in viewers, but next to last in the 18-49 demo, only beating the CW (which CBS partially owns!). Great to have the two worst networks in the demo.
However poorly you may think the CBS crime dramas perform in reruns, these reruns best Big Brother by 50%. Big Brother fared worse in the 8pm slot than it did in the 9pm slot but that makes sense. At 8pm it has to compete with AI for the whole hour, at 9pm it doesn't. Wednesday night BB only averaged 5.56 million vs. 6.74 million at 9pm on Tuesday. CBS doesn't seem in a hurry to change this and has accepted that BB has lousy ratings, but doesn't seem to care. Another television mystery to me (though not as mysterious as ABC being in talks to renew According to Jim!).
At 9pm, outside of American Idol, things are fairly competitive between CBS (rerun of Criminal Minds), NBC (repurposed Law & Order: Criminal Intent) and ABC (Supernanny). Good news for the Mouse. Of those three shows, Supernanny is crushing in the 18-49 demo.
NBC won the 10pm hour with an original Law & Order. Men in Trees was back on ABC, but not many seemed to care. Trees was beaten (badly) by a rerun of CSI: NY (that still doesn't excuse the Big Brother thing, Mr. Moonves).
I have to give props to my bald brother Jeff Zucker. NBC is consistently the #2 network running up against American Idol. And while it's always a distant second, its lead over CBS, and ABC on Tuesdays and Wednesdays is still commanding.
Over on the CW, America's Next Top Model had about 60K more viewers than last week but is losing steam big-time versus last year when it had over five million viewers.
See the full night's details:
|Time||Network||Show||Viewers (Millons)||18-49 Rating/Share||HH Rating|
|NBC||Deal or No Deal||9.39||2.2/6||6.3|
|CW||Americas Next Top Model||3.86||2.0/5||2.9|
|FOX||American Idol (8p-9:30)||27.36||10.4/26||15.7|
|9:00||CBS||Criminal Minds (Repeat)||8.37||2.3/6||6.3|
|NBC||Law & Order: Criminal Intent||8.34||2.2/6||6.2|
|CW||Pussycat Dolls Present: Girlicious (Repeat)||2.02||1.0/2||1.6|
|9:30||FOX||Back to You||12.3||4.4/11||7.8|
|10:00||ABC||Men in Trees||5.66||1.7/5||4|
|NBC||Law & Order||11.45||3.4/9||8.4|
|CBS||CSI: NY (Repeat)||7.96||2.3/6||5.8|
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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