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Nielsen Ratings for Wed Feb 27: Idol Dominates, Les Moonves Gives Up

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February 28th, 2008

Scoreboard for Weds. Feb. 27, 2008 FOX NBC CBS ABC CW
Total Viewers (million) 23.60 9.73 7.30 6.55 2.94
Rating/Share: Adults 18-49 8.9/23 2.6/7 2.2/6 2.4/6 1.5/4

The combo of 90 minutes of American Idol and 30 minutes of anything else would crush anything that was on, but the something else was again Back to You, which performed almost exactly as well as it did last night.  Considering American Idol slipped by about a million viewers night versus night, that's pretty good.

FOX easily won the most viewers and the most 18-49 year old viewers as well. NBC was again a distant second in both total viewers and the 18-49 demo.  CBS was third in viewers, but next to last in the 18-49 demo, only beating the CW (which CBS partially owns!).  Great to have the two worst networks in the demo. 

However poorly you may think the CBS crime dramas perform in reruns, these reruns best Big Brother by 50%.  Big Brother fared worse in the 8pm slot than it did in the 9pm slot but that makes sense.  At 8pm it has to compete with AI for the whole hour, at 9pm it doesn't.  Wednesday night BB only averaged 5.56 million vs. 6.74 million at 9pm on Tuesday.  CBS doesn't seem in a hurry to change this and has accepted that BB has lousy ratings, but doesn't seem to care.  Another television mystery to me (though not as mysterious as ABC being in talks to renew According to Jim!).

At 9pm, outside of American Idol, things are fairly competitive between CBS (rerun of Criminal Minds), NBC (repurposed Law & Order: Criminal Intent) and ABC (Supernanny).  Good news for the Mouse.  Of those three shows, Supernanny is crushing in the 18-49 demo.

NBC won the 10pm hour with an original Law & OrderMen in Trees was back on ABC, but not many seemed to care.  Trees was beaten (badly) by a rerun of CSI: NY (that still doesn't excuse the Big Brother thing, Mr. Moonves).

I have to give props to my bald brother Jeff Zucker.  NBC is consistently the #2 network running up against American Idol.  And while it's always a distant second, its lead over CBS, and ABC  on Tuesdays and Wednesdays is still commanding.

Over on the CW, America's Next Top Model had about 60K more viewers than last week but is losing steam big-time versus last year when it had over five million viewers.

See the full night's details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 CBS Big Brother 5.56 2.1/5 3.4
  NBC Deal or No Deal 9.39 2.2/6 6.3
  ABC Wife Swap 5.63 2.1/5 3.5
  CW Americas Next Top Model 3.86 2.0/5 2.9
  FOX American Idol (8p-9:30) 27.36 10.4/26 15.7
           
9:00 CBS Criminal Minds (Repeat) 8.37 2.3/6 6.3
  NBC Law & Order: Criminal Intent 8.34 2.2/6 6.2
  ABC Supernanny 8.36 3.3/8 5.5
  CW Pussycat Dolls Present: Girlicious (Repeat) 2.02 1.0/2 1.6
           
9:30 FOX Back to You 12.3 4.4/11 7.8
           
10:00 ABC Men in Trees 5.66 1.7/5 4
  NBC Law & Order 11.45 3.4/9 8.4
  CBS CSI: NY (Repeat) 7.96 2.3/6 5.8

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • Marie

    If its not in the Top 10 of DVRed shows, it will prove nobody like this season. If its not in the Top 20, it will prove what a huge mistake changing the format was.

  • georgina

    Big Brother has no chance of beating idol, they don’t even have a karaoke machine: http://techtogo.com/

  • Marie

    While AI plays a big part in the ratings drop, Big Brother’s couples concept is a big turn off for most people and the cast sucks. There is nobody to root for and nobody stands out. They should have never done a winter edition or they should have just left the format alone. I think the show would have gotten slightly better ratings without this couples format.

  • Marie

    If its not in the Top 10 of DVRed shows, it will prove nobody like this season. If its not in the Top 20, it will prove what a huge mistake changing the format was.

  • http://www.petitionspot.com/petitions/JS3 Jim

    BB Fans Unite with Jericho and that could give You and Us a 12 Mill fan Base on Tuesdays. A sure strength in any slot.

  • Karen

    I think if they flipped the time slots of Jericho and Big Brother we'd see an increase in numbers, likely for both shows.

    Look how well Jericho did last year in it's earlier slot (even against AI – 8.6 million viewers).

    It seems numbers down all over. You think this is still an effect from the strike or is nielsen playing tiddly winks with those top boxes? Hmm. :)

  • http://www.petitionspot.com/petitions/JS3 Jim

    BB Fans Unite with Jericho and that could give You and Us a 12 Mill fan Base on Tuesdays. A sure strength in any slot.

  • Karen

    I think if they flipped the time slots of Jericho and Big Brother we’d see an increase in numbers, likely for both shows.

    Look how well Jericho did last year in it’s earlier slot (even against AI – 8.6 million viewers).

    It seems numbers down all over. You think this is still an effect from the strike or is nielsen playing tiddly winks with those top boxes? Hmm. :)

  • Rosario

    Ok now if you look at last yrs ratings, this season is almost the same ratings of BB8 when AI is not on.

    http://en.wikipedia.org/wiki/Big_Brother_8_%28U

    Tuesdays shows ratings were almost the same to the summer ratings. The average ratings per show is between 6 and 7 million. The BB ratings are down a little bit and for any other network but CBS knows BB is not a winter show and they understand there behind…and dont care. Im telling you its AI. Lets see what happens in a few wks.

  • Rosario

    Ok now if you look at last yrs ratings, this season is almost the same ratings of BB8 when AI is not on.

    http://en.wikipedia.org/wiki/Big_Brother_8_%28U.S.%29#Ratings

    Tuesdays shows ratings were almost the same to the summer ratings. The average ratings per show is between 6 and 7 million. The BB ratings are down a little bit and for any other network but CBS knows BB is not a winter show and they understand there behind…and dont care. Im telling you its AI. Lets see what happens in a few wks.

  • Mandi

    Ugh!! I am so annoyed by ABC! I love Men In Trees and ABC has mismanaged the show from the get-go. After putting MIT on a kiss of death Friday night time slot, ABC has changed times and days at least three times since the show has been back. More importantly they don't publicize these changes so fans can follow! I had no idea MIT was on Wednesday– what did ABC do; whisper that time change in an empty auditorium?? What kind of promotion is this? If my tivo hadn't taped it, I would have missed MIT this week. Hopefully its numbers will be up with DVR viewership for that reason.

  • Mandi

    Ugh!! I am so annoyed by ABC! I love Men In Trees and ABC has mismanaged the show from the get-go. After putting MIT on a kiss of death Friday night time slot, ABC has changed times and days at least three times since the show has been back. More importantly they don’t publicize these changes so fans can follow! I had no idea MIT was on Wednesday– what did ABC do; whisper that time change in an empty auditorium?? What kind of promotion is this? If my tivo hadn’t taped it, I would have missed MIT this week. Hopefully its numbers will be up with DVR viewership for that reason.

  • binky11

    I am surprised the ratings are not much lower for BB this season. This couples idea is a complete wash up with nothing but loose sex, smutt and all decent folk I know are extremely disappointed. It needs to be rated “adult” althouhg the entire house is all young kids that don't know how to act adult. Childish behavior and orgies is all I have seen. Shame on Julie & CBS, go do some research and see what people are really saying about this season. Why did they mess with a good thing? Put some grown ups on the show & see the ratings don't go sky high! Listen to the viewers!!!

  • binky11

    I am surprised the ratings are not much lower for BB this season. This couples idea is a complete wash up with nothing but loose sex, smutt and all decent folk I know are extremely disappointed. It needs to be rated “adult” althouhg the entire house is all young kids that don’t know how to act adult. Childish behavior and orgies is all I have seen. Shame on Julie & CBS, go do some research and see what people are really saying about this season. Why did they mess with a good thing? Put some grown ups on the show & see the ratings don’t go sky high! Listen to the viewers!!!

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