'

Nielsen Ratings for Thur, Feb 28: FOX Cannot Be Stopped

Categories: '

Written By

February 29th, 2008

Scoreboard for Thurs. Feb. 28, 2008 FOX CBS ABC NBC CW
Total Viewers (million) 20.23 11.48 8.50 5.82 1.67
Rating/Share: Adults 18-49 7.2/18 3.3/9 3.2/8 2.5/6 0.6/2


small-simon.jpgAny day ending with a Y that they'd run American Idol surely spells victory for FOX, so they're running it not once, not twice, but three times a week.  The Thursday results shows are less-watched and for a shorter time period, but that least-watched one hour still pulls in more viewers than four airings of Big Brother combined.

Last night's LOST might have been one of my favorite episodes ever.  A mad (ok, eccentric) scientist and a time travel love story.  That was one of the most interesting treatments of time-travel I've ever seen.  I LOVED it, and I'm sure at least a few million others did too, but none the less Lost lost in total viewers to Don't Forget the Lyrics, though by a whisker Lost won the 18-49 demographic. 

Last year many episodes of Lost left me saying "meh".  Meh. Meh. Meh. Meh.  But I'm glad I hung on, Season 4 has been outstanding, but despite my opinion, ratings for Lost continue to erode.  This week less than 13 million (12.85m) watched according to the overnights.  I hope there isn't some truism  where if I love the show it's either getting cancelled or moving to cable.

Here's a brief recap of the timeslot winners:

8pm: Idol bests everything (AI had more than 2x the viewers and 2x the 18-49 viewers as distant 2nd place Survivor: Micronesia, followed by repeats of the Office, Lost and Smallville)

9pm: Don't Forget they Lyrics bests Lost, CSI, and Celebrity Apprentice

10pm: A repeat of Without a Trace dominates for CBS, with Eli Stone pulling better numbers than Lipstick Jungle

See the night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 CBS Survivor: Micronesia 12.47 4.2/11 7.1
  FOX American Idol 25.91 9.1/24 14.2
  ABC Lost (Repeat) 5.18 1.6/4 4
  NBC The Office (2 repeats 8p-9p) 4.09 1.8/5 3.1
  CW Smallville (Repeat) 1.8 0.7/2 1.8
           
9:00 CBS CSI (Repeat) 11.6 3.0/7 8
  FOX Don't Forget the Lyrics 14.56 5.2/13 8.1
  ABC Lost 12.85 5.4/13 7.9
  NBC Celebrity Apprentice 7.62 3.1/8 5.3
  CW Reaper (Repeat) 1.53 0.6/2 1.4
           
10:00 CBS Without a Trace (Repeat) 10.36 3.3/9 7.6
  ABC Eli Stone 7.46 2.7/7 5.2
  NBC Lipstick Jungle 5.75 2.5/7 4.2

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

Paid Advertisement
Looking to purchase a new DVD player or one of the many new LCD TVs available?  Check out this online shopping site and browse all of our electronics and televisions today!

 
  • Jack

    LOST had the best episode… probably ever, last night. It's a shame that Nielsen viewers would rather watch Don't forget the Lyrics than one of the most intelligently written shows of the decade.

  • James

    Totally agree…that LOST episode last night was brilliant. Certainly one of the best episodes to date. I just don't understand why EVERYONE isn't watching this show. It is of the highest quality in every regard.

    I guess I just don't understand the demographic that watches the most TV. However, I am very disappointed in an American public that continues to flock in droves to shows targeted to the lowest common denominator, while quality programming is largely ignored. The dumbing down of America is nearly complete.

  • Jack

    LOST had the best episode… probably ever, last night. It’s a shame that Nielsen viewers would rather watch Don’t forget the Lyrics than one of the most intelligently written shows of the decade.

  • Bryan

    I agree, Dumbing down is a good way to put it. Specially when the top shows on TV are Reality shows & Game shows. A.I. Dancing with the stars(are they really big stars anyways), Don't forget the lyrics, deal or no deal, smarter than a 5th grader and I can go on… when shows like Friday night lights and Jericho may get cancelled, but we still will have move episodes of the Bachlor and Apprentice.. Un real.. America does not want to think when they watch tv.

  • Draco777

    25.91M for American Idol?? Wow that's great for a results show! It's 2M more viewers than last week.

  • http://tvbythenumbers.com Bill Gorman

    There has got to be a way for the television networks, broadcast and cable, to produce and air both kinds of shows; “junky” reality shows and “quality” scripted shows profitably.

    I don't know enough about the way the business arrangements work to understand why it seems so difficult at times for broadcast shows with smaller but dedicated fan groups to find profitable homes somewhere.

    I'll chalk it up to the inertia of business being done the way it was in the past, but I really have nothing to back that up.

  • James

    Totally agree…that LOST episode last night was brilliant. Certainly one of the best episodes to date. I just don’t understand why EVERYONE isn’t watching this show. It is of the highest quality in every regard.

    I guess I just don’t understand the demographic that watches the most TV. However, I am very disappointed in an American public that continues to flock in droves to shows targeted to the lowest common denominator, while quality programming is largely ignored. The dumbing down of America is nearly complete.

  • steve

    lost is without question the best show on all week. Rember the neilson ratings are not 100% correct.

  • Bryan

    I agree, Dumbing down is a good way to put it. Specially when the top shows on TV are Reality shows & Game shows. A.I. Dancing with the stars(are they really big stars anyways), Don’t forget the lyrics, deal or no deal, smarter than a 5th grader and I can go on… when shows like Friday night lights and Jericho may get cancelled, but we still will have move episodes of the Bachlor and Apprentice.. Un real.. America does not want to think when they watch tv.

  • Draco777

    25.91M for American Idol?? Wow that’s great for a results show! It’s 2M more viewers than last week.

  • http://tvbythenumbers.com Bill Gorman

    There has got to be a way for the television networks, broadcast and cable, to produce and air both kinds of shows; “junky” reality shows and “quality” scripted shows profitably.

    I don’t know enough about the way the business arrangements work to understand why it seems so difficult at times for broadcast shows with smaller but dedicated fan groups to find profitable homes somewhere.

    I’ll chalk it up to the inertia of business being done the way it was in the past, but I really have nothing to back that up.

  • steve

    lost is without question the best show on all week. Rember the neilson ratings are not 100% correct.

  • Pinotnoir

    After a long day at work, people want to relax and get entertained. Unfortunately for Lost, it's NOT really as entertaining as American Idol, especially after the first season, and it's showing in ratings. Lost producers should consider moving it to Monday or Friday – where competition is not so stiff. Otherwise, it may just end up getting LOST in Idol shadow.

  • jay turney

    After having done some reading about the history of television, from the early 50's to the mid 80's ( people seemed to stop writinmg much about it since then), it is axiomatic that TV is for the lowest common denominator ( the actual original programming term was Least Objectionable Programming.) Only when the garbage really reeks, ie, when network shares are declining and ad rates seem too high to sponsors, does the complaining get acerbic. A good book could be written about how bad the modern media in general have become, and will be, probably. I'd say, just relax and enjoy Rome's nice pretty flames. What choice do we have?

  • Tracy

    Survivor: Micronesia is the best show of 8pm hour than American Idol. Last Night episode has things changing in Survivor and things are going to get more intense and interesting. People should watch Survivor: Micronesia.

  • Pinotnoir

    After a long day at work, people want to relax and get entertained. Unfortunately for Lost, it’s NOT really as entertaining as American Idol, especially after the first season, and it’s showing in ratings. Lost producers should consider moving it to Monday or Friday – where competition is not so stiff. Otherwise, it may just end up getting LOST in Idol shadow.

  • Brian

    Lost is easily my favorite TV drama ever…

    BUT, from talking to people about the show, there really is a cap to how many viewers it can pull in each week.

    Lost's potential viewers can be pooled into 4 groups:
    1. Diehards – will watch every week – probably 10 million people.
    2. In-and-Outs – watch occasionally but do not plan their schedule around seeing the show – watch every other week or so – probably 3-7 million people.
    3. Flakes – people who started out watching but got confused or frustrated and stopped watching – probably another 5-10 million people who are not watching anymore.
    4. Ignorants – people who never gave it a chance and have never seen it – the rest of the population.

    Lost's problem is that it has so much depth that it's hard to pick it up after one episode in the 4th season. In order for anyone to start watching the show, they need to start from the beginning with DVDs.

    ABC needs to seriously consider putting the first 3 seasons into syndication. This would allow the 4th group of people to start watching the show without having to spend $200+ for the DVDs.

  • http://tvbythenumbers.com Bill Gorman

    Brian, the same reasons that make it hard to pick up Lost mid-stream would make it terrible for syndication [that plus the 60 min run time].

    Look at any of our Top 20 Syndicated shows. Just 2 hour long dramas, and neither of them really has any back story requirement to understand what's going on.

  • http://www.tv.com/users/vendbien/profile.php?tag=login;myprofile Jon V

    Bill – There is a real bottom line on determining whether a show is profitable for a network.

    How much does a 1/2 hour of programming cost to buy or put on the air vs. how much advertising money can it bring in p/hh.

    If a show cost $4 million per 1/2 hour and I sell $6m in advertising, I've made $2m for the 30 minutes. If I can get one hour for only $3m and I sell only $8m for the hour, I've made $2.5m per 30 minutes.

    That's why 'According to Jim' can stay on when another, better show might get cancelled. Does everyone remember when the six “Friends” wanted $1m each per episode. That had to have cost NBC $8-10m for a half hour show. But the advertisers were on board (although, not for long).

    AmIdol doesn't cost that much to make (although Crowell prob makes a mint… he's in a very nimble negotiating position because he has next to no 'talent' to pay). Popular ensemble-cast shows have their cost go up every year (through contract renegotiations) until they finally become to expensive to produce and there is no room for the network to make money.

    Cost per half hour vs. revenue per half hour – Deal or No Deal.

  • jay turney

    After having done some reading about the history of television, from the early 50’s to the mid 80’s ( people seemed to stop writinmg much about it since then), it is axiomatic that TV is for the lowest common denominator ( the actual original programming term was Least Objectionable Programming.) Only when the garbage really reeks, ie, when network shares are declining and ad rates seem too high to sponsors, does the complaining get acerbic. A good book could be written about how bad the modern media in general have become, and will be, probably. I’d say, just relax and enjoy Rome’s nice pretty flames. What choice do we have?

© 2014 Tribune Digital Ventures