|Scoreboard for Sat, March 1, 2008|
|Total Viewers (million)||6.13||5.77||5.30||3.49|
|/Share: Adults 18-49||2.1/7||1.3/4||1.2/4||1.3/4|
It's a new month, but a Saturday night in March? Pretty much just like any other Saturday night. I now just have boilerplate for FOX's time-tested lineup of and America's Most Wanted which was indeed again (and again, and again, etc) the most watched programming on a Saturday with FOX winning both the most overall viewers and the most 18-49 year old viewers.
But I'll try to bring you the twists and turns of a really dull Saturday night ratings race. A repeat of Law & Order at 10pm had the most viewers of the night but couldn't rake in more than a 1.5/5 in the 18-49 demo. But young people are hard to find on Saturday nights in primetime broadcast television land. Only Fox could muster better than a 2.0 in the demo, and that was only with 2 hours of programming.
I thought it would do better, and I'm sure some goofballs will blame the rerun of the movie Old School being such a crappy lead-in, but Jimmy Kimmel Live's All-Star Salute to Jimmy Kimmel? Seems like there was a bit of: "Jimmy who? Isnt he that guy on Quarterlife?" Ouch. Jimmy K. could rustle up only 3.11 million viewers at 10pm. Double ouch.
Of course in fairness to Jimmy K., he's way funnier than anything on TVbytheNumbers and I'm pretty sure Bill G. and I would give each other a whole bunch of high fives if we had 3.11 million viewers in an entire year, let alone one hour. Anyway, like Kimmel is a much bigger hit on the Internet.,
The question in my mind is it even worth trying to do something creative to attract viewers on Saturday nights in broadcast land? I'm not talking anything high-brow, I mean c'mon, the competition isand America's ! I'm thinking more something like paying Paris Hilton and Lindsay Lohan a chunk of cash (not a HUGE chunk mind you, but a chunk)for hanging out with each other five times and filming their antics and hoping they get drunk and kiss each other and seeing if it could take down the "bad boys" on FOX.
I'd love to see that ratings contest. I'll take Paris and Linsday for $5 in both total viewers and the 18-49 demo. Would this bring back the youth or many more of them to Saturday night? Perhaps Jeff Zucker will hook it up and we'll find out. NBC finished dead last in the demo, so it probably has the most to gain from the experiment, and certainly very little to lose.
See the full night's half hourly details:
sorry TVBigshots players, no HH Ratings info was available.
|Time||Network||Show||Viewers (Millons)||18-49 Rating/Share|
|8:00||ABC||Movie: Old School (Repeat)||3.68||1.4/4|
|CBS||Movie: Secondhands Lion 8p-10p||5.73||1.3/4|
|NBC||Law & Order: CI (Repeat)||3.66||0.8/3|
|9:00||NBC||Law & Order:(Repeat)||5.73||1.3/4|
|10:00||ABC||Jimmy Kimmel Live's All-Star Salute||3.11||1.3/4|
|NBC||Law & Order (Repeat)||6.51||1.5/5|
|CBS||48 Hours Investigates||5.84||1.4/5|
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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