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Nielsen Ratings Sat, March 1: Could Paris and Lindsay Best the Bad Boys?

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March 2nd, 2008

Scoreboard for Sat, March 1, 2008 FOX CBS NBC ABC
Total Viewers (million) 6.13 5.77 5.30 3.49
Rating/Share: Adults 18-49 2.1/7 1.3/4 1.2/4 1.3/4


Cops on FoxIt's a new month, but a Saturday night in March? Pretty much just like any other Saturday night. I now just have boilerplate for FOX's time-tested lineup of COPS and America's Most Wanted which was indeed again (and again, and again, etc) the most watched programming on a Saturday with FOX winning both the most overall viewers and the most 18-49 year old viewers.

But I'll try to bring you the twists and turns of a really dull Saturday night ratings race. A repeat of Law & Order at 10pm had the most viewers of the night but couldn't rake in more than a 1.5/5 in the 18-49 demo. But young people are hard to find on Saturday nights in primetime broadcast television land. Only Fox could muster better than a 2.0 in the demo, and that was only with 2 hours of programming.

I thought it would do better, and I'm sure some goofballs will blame the rerun of the movie Old School being such a crappy lead-in, but Jimmy Kimmel Live's All-Star Salute to Jimmy Kimmel? Seems like there was a bit of: "Jimmy who? Isnt he that guy on Quarterlife?" Ouch. Jimmy K. could rustle up only 3.11 million viewers at 10pm. Double ouch.

Of course in fairness to Jimmy K., he's way funnier than anything on TVbytheNumbers and I'm pretty sure Bill G. and I would give each other a whole bunch of high fives if we had 3.11 million viewers in an entire year, let alone one hour. Anyway, like Gossip Girl, Kimmel is a much bigger hit on the Internet.

The question in my mind is it even worth trying to do something creative to attract viewers on Saturday nights in broadcast land? I'm not talking anything high-brow, I mean c'mon, the competition is COPS and America's Most Wanted! I'm thinking more something like paying Paris Hilton and Lindsay Lohan a chunk of cash (not a HUGE chunk mind you, but a chunk)for hanging out with each other five times and filming their antics and hoping they get drunk and kiss each other and seeing if it could take down the "bad boys" on FOX.

I'd love to see that ratings contest. I'll take Paris and Linsday for $5 in both total viewers and the 18-49 demo. Would this bring back the youth or many more of them to Saturday night? Perhaps Jeff Zucker will hook it up and we'll find out. NBC finished dead last in the demo, so it probably has the most to gain from the experiment, and certainly very little to lose.

See the full night's half hourly details:

sorry TVBigshots players, no HH Ratings info was available.

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 ABC Movie: Old School (Repeat) 3.68 1.4/4
  CBS Movie: Secondhands Lion 8p-10p 5.73 1.3/4
  NBC Law & Order: CI (Repeat) 3.66 0.8/3
  FOX COPS 6.11 2.1/6
         
9:00 NBC Law & Order: SVU (Repeat) 5.73 1.3/4
  FOX Americas Most Wanted 6.14 2.0/6
         
10:00 ABC Jimmy Kimmel Live's All-Star Salute 3.11 1.3/4
  NBC Law & Order (Repeat) 6.51 1.5/5
  CBS 48 Hours Investigates 5.84 1.4/5

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • Julia

    Am I the only one who can't see any current entries past the first one? It's been like this for a couple of days now. The next entry I can see is from the 27th.

  • Julia

    Am I the only one who can’t see any current entries past the first one? It’s been like this for a couple of days now. The next entry I can see is from the 27th.

  • http://tvbythenumbers.com Robert Seidman

    Julia, just in case you look here first, I sent a follow up e-mail to the e-mail address you used to post your message. I can't find any problems with the site.

  • http://tvbythenumbers.com Robert Seidman

    Julia, just in case you look here first, I sent a follow up e-mail to the e-mail address you used to post your message. I can’t find any problems with the site.

  • http://www.tv.com/users/vendbien/profile.php?tag=login;myprofile Jon V

    Thought I would mention for those in the TVBS game. If you don't get the HH number, a good estimate can be made by subtracting the 18-49 number from the Millions-of-viewers number and you'll be pretty close.

    For instance:Cops numbers = 6.1 mil/view minus 2.1 (18/49) = 4.0 or a 40 million price tag. L & O at 10pm should be 6.5mv minus 1.5 (18/49) equals 5.0 (even though this show does not count because it is out of time slot).

    Bob/Bill – Have u noticed this and is it fairly accurate when there is no HH number available and you have to make your last minute programming changes for the week?

  • http://tvbythenumbers.com Bill Gorman

    Jon, I had not noticed that, and I must admit that as I was reading your comment I was thinking “that's just got to be a coincidence”, but we've got the exact numbers from past weeks, I'll take a look at it tomorrow.

  • http://www.tv.com/users/vendbien/profile.php?tag=login;myprofile Jon V

    Thought I would mention for those in the TVBS game. If you don’t get the HH number, a good estimate can be made by subtracting the 18-49 number from the Millions-of-viewers number and you’ll be pretty close.

    For instance:Cops numbers = 6.1 mil/view minus 2.1 (18/49) = 4.0 or a 40 million price tag. L & O at 10pm should be 6.5mv minus 1.5 (18/49) equals 5.0 (even though this show does not count because it is out of time slot).

    Bob/Bill – Have u noticed this and is it fairly accurate when there is no HH number available and you have to make your last minute programming changes for the week?

  • http://tvbythenumbers.com Bill Gorman

    Jon, I had not noticed that, and I must admit that as I was reading your comment I was thinking “that’s just got to be a coincidence”, but we’ve got the exact numbers from past weeks, I’ll take a look at it tomorrow.

  • http://www.priceisright.com Ned Tesser

    That's a big win for Drew and the Price is Right!

  • http://www.priceisright.com Ned Tesser

    That’s a big win for Drew and the Price is Right!

  • Joey K

    Hey I was wondering if anybody knows the ratings for saturday night live or where to find them? Thanks

  • http://tvbythenumbers.com Robert Seidman

    Here's the SNL info for February 23, didn't see anything for 3/1 yet.

  • Joey K

    Hey I was wondering if anybody knows the ratings for saturday night live or where to find them? Thanks

  • http://tvbythenumbers.com Robert Seidman

    Here’s the SNL info for February 23, didn’t see anything for 3/1 yet.

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