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Top Time-Shifted Cable Shows, February 11-17

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March 3rd, 2008

Project Runway Has 27.2% Audience Increase via Time-Shifting

For the week of February 11-17, 2008, Bravo's Project Runway was again the top time-shifted cable show with an increase of 27.2% over its Live audience in its Live+7 viewing audience. USA's Psych had the largest time-shifted audience of 1,130,000 viewers.

Top 20 Most Timeshifted Cable Shows, February 11-17, 2008:

Rank Programs Network Persons Live+7 (000) Persons Live (000) Timeshifted Audience (000s) % Increase over Live
1 Project Runway BRVO 4,408 3,465 943 27.2%
2 Psych USA 5,542 4,412 1,130 25.6%
3 MONK USA 6,157 5,134 1,023 19.9%
4 ZOEY 101 NICK 3,522 3,254 268 8.2%
5 SpongeBob NICK 3,410 3,179 231 7.3%
6 HOUSE USA 3,779 3,525 254 7.2%
7 NBA ALLSTAR SAT NIGHT 2/16 TNT 5,333 5,013 320 6.4%
8 WWE Raw USA 5,164 4,858 306 6.3%
9 WESTMINSTER DOG SHOW 2/12 USA 3,412 3,218 194 6.0%
10 Phineas and Ferb DSNY 3,385 3,198 187 5.8%
11 WWE Raw USA 5,189 4,911 278 5.7%
12 BACK AT THE BARNYARD NICK 3,358 3,202 156 4.9%
13 BACK AT THE BARNYARD NICK 3,784 3,629 155 4.3%
14 NASCAR NATIONWIDE SRS DAYTONA ESPN2 3,214 3,084 130 4.2%
15 2008 NBA ALLSTAR GAME 2/17 TNT 6,409 6,169 240 3.9%
16 SpongeBob THE MOVIE NICK 3,615 3,495 120 3.4%
17 NBA ALLSTAR TIP OFF 2/17 TNT 5,225 5,083 142 2.8%
18 FOUR BROTHERS 2/17 TNT 3,614 3,516 98 2.8%
19 ZOEY 101 NICK 3,124 3,040 84 2.8%
20 SpongeBob NICK 3,833 3,735 98 2.6%

Our time-shifting chart ranks which of the Top 40 cable shows had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs) as well as indicating the size of the audience that watched in the 7 days after the live show aired.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
  • http://tvbythenumbers.com Robert Seidman

    With a mere 3000 more DVR viewers, Psych would have made the BROADCAST top 20 list for absolute DVR usage!

  • http://tvbythenumbers.com Robert Seidman

    With a mere 3000 more DVR viewers, Psych would have made the BROADCAST top 20 list for absolute DVR usage!

  • Marc

    I think advertisers should pay based on Live + 7 numbers. You still see the ads while FF and likely concentrate on the screen more when Fast Forwarding the commercials. Plus, who actually FF's to the exact spot when the program is back on from commercial break? You will sometimes catch the last commercial and will just let it run. I know I do. I just feel DVR is impacting ratings so much it may be time for a change on how advertisers buy their ad space. There should be more sponsoring, banners, and perhaps even product placement. Is it fair for a show that still maintains viewers but because of advance technology gets ignored?

    Sorry for my rant. :)I am just very fascinated with Live+7 and the amount it adds to the total viewers. One of my favorite shows is a DVR'd heavy show since it's on @ 10/9C on a Friday night.

  • Marc

    I think advertisers should pay based on Live + 7 numbers. You still see the ads while FF and likely concentrate on the screen more when Fast Forwarding the commercials. Plus, who actually FF’s to the exact spot when the program is back on from commercial break? You will sometimes catch the last commercial and will just let it run. I know I do. I just feel DVR is impacting ratings so much it may be time for a change on how advertisers buy their ad space. There should be more sponsoring, banners, and perhaps even product placement. Is it fair for a show that still maintains viewers but because of advance technology gets ignored?

    Sorry for my rant. :)I am just very fascinated with Live+7 and the amount it adds to the total viewers. One of my favorite shows is a DVR’d heavy show since it’s on @ 10/9C on a Friday night.

  • http://tvbythenumbers.com Robert Seidman

    Marc, which of the networks do you work for? They LOVE your thinking. Nielsen loves it too actually — they just bought a biometric research company that I'm sure will have only one goal: prove that people watch commercials as they fast forward.

    Sadly for them, I know for a fact Bill Gorman is on a personal crusade to teach the world about the 30 Second skip button.

    You can quote me on this: “You can't remember what you never saw to begin with!”

  • http://tvbythenumbers.com Robert Seidman

    Marc, which of the networks do you work for? They LOVE your thinking. Nielsen loves it too actually — they just bought a biometric research company that I’m sure will have only one goal: prove that people watch commercials as they fast forward.

    Sadly for them, I know for a fact Bill Gorman is on a personal crusade to teach the world about the 30 Second skip button.

    You can quote me on this: “You can’t remember what you never saw to begin with!”

  • Marc

    LOL, well I do some volunteer work for SCI FI but thats about it. :p Isn't it true that Cable networks are seeing a better C3 index? I heard SCI FI is on the top of that list.

    What is the “30 Second skip button”? I also think it's interesting that some folks will wait like 20 mins to watch a show just so they can skip through the commercials.

    We are truly in a different age.

  • http://tvbythenumbers.com Robert Seidman

    30 Second Skip = a method for programming your DVR remote control to be able to jump ahead 30 seconds at a time. Much faster than fast-fowarding, and also does not require the “focused concentration” on the screen fast-forwarding does.

    Essentially 30 second skip button = your commercials are completely worthless via DVR playback.

    Fortunately (for the networks) most DVRs do not yet come with the 30 second skip button programmed in as the default. It's easy to reprogram the remotes, but we live in a world where overwhelmingly most people never change the default settings on anything.

  • Marc

    LOL, well I do some volunteer work for SCI FI but thats about it. :p Isn’t it true that Cable networks are seeing a better C3 index? I heard SCI FI is on the top of that list.

    What is the “30 Second skip button”? I also think it’s interesting that some folks will wait like 20 mins to watch a show just so they can skip through the commercials.

    We are truly in a different age.

  • Marc

    Thanks for the info. My DVR doesn't have that.

    I think some people may forget they are even watching it via DVR and may just let the commercials roll.

  • http://tvbythenumbers.com Robert Seidman

    Marc — whatever your DVR, it can likely be done — it's just not the default. Post what make of DVR (for example, if it's from Comcast, is it a Motorola?) and either Bill or I will post a link to the instructions for programming your remote.

    I think some people may forget they are watching DVR. Speaking for myself, when I forget to skip through the commercials it's usually because I wasn't paying much attention to the actual program either.

  • http://www.tv.com/users/vendbien/profile.php?tag=login;myprofile Jon V

    Re: Marc's Live +7

    We mentioned the dynamics of FFing through comms, catching glimpses and the subliminal etc (which TV has been accused of for over 40 years) a couple of weeks ago, and I agree that there's something there.

    I'm sure there are graduate students doing research as we speak, and that they will find a % number that makes sense in terms of time-shifted commercials. Two weeks and a coupla thou viewers oughta give them a number with in a .point of the real deal.

  • http://tvbythenumbers.com Robert Seidman

    Jon, the 30 second skip renders all that moot!

    they've been doing the research for months and months already. I think there were some stats in this post from October.

  • Marc

    I have DirectTV actually. One of those Samsung DVR receivers. I am not a nielsen family so watching the commercials in my house does not support the show. If my house counted I would actually make an effort to watch the show live or at least not FF commercials during DVR playback.

    I just think it's unfair for a show to get non-renewed when their audience is still there but just watching at different times due to better technology.

    What will be the fate of a show like “Jericho” which had a very nice bump after “Live + 7″.

  • http://tvbythenumbers.com Robert Seidman

    30 Second Skip = a method for programming your DVR remote control to be able to jump ahead 30 seconds at a time. Much faster than fast-fowarding, and also does not require the “focused concentration” on the screen fast-forwarding does.

    Essentially 30 second skip button = your commercials are completely worthless via DVR playback.

    Fortunately (for the networks) most DVRs do not yet come with the 30 second skip button programmed in as the default. It’s easy to reprogram the remotes, but we live in a world where overwhelmingly most people never change the default settings on anything.

  • Marc

    Thanks for the info. My DVR doesn’t have that.

    I think some people may forget they are even watching it via DVR and may just let the commercials roll.

  • http://tvbythenumbers.com Robert Seidman

    Marc — whatever your DVR, it can likely be done — it’s just not the default. Post what make of DVR (for example, if it’s from Comcast, is it a Motorola?) and either Bill or I will post a link to the instructions for programming your remote.

    I think some people may forget they are watching DVR. Speaking for myself, when I forget to skip through the commercials it’s usually because I wasn’t paying much attention to the actual program either.

  • http://www.tv.com/users/vendbien/profile.php?tag=login;myprofile Jon V

    Re: Marc’s Live +7

    We mentioned the dynamics of FFing through comms, catching glimpses and the subliminal etc (which TV has been accused of for over 40 years) a couple of weeks ago, and I agree that there’s something there.

    I’m sure there are graduate students doing research as we speak, and that they will find a % number that makes sense in terms of time-shifted commercials. Two weeks and a coupla thou viewers oughta give them a number with in a .point of the real deal.

  • http://tvbythenumbers.com Robert Seidman

    Jon, the 30 second skip renders all that moot!

    they’ve been doing the research for months and months already. I think there were some stats in this post from October.

  • Marc

    I have DirectTV actually. One of those Samsung DVR receivers. I am not a nielsen family so watching the commercials in my house does not support the show. If my house counted I would actually make an effort to watch the show live or at least not FF commercials during DVR playback.

    I just think it’s unfair for a show to get non-renewed when their audience is still there but just watching at different times due to better technology.

    What will be the fate of a show like “Jericho” which had a very nice bump after “Live + 7″.

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