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Top Time-Shifted Broadcast Shows, February 11-17

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March 3rd, 2008

Tuesday's American Idol Has a Time-Shifted Audience of 4.1 Million

With 4.11 million time-shifted (DVR) viewers, Tuesday's American Idol had the largest absolute time-shifted audience in the week of February 11-17, followed by Wednesday's American Idol with 3.95 million time-shifted viewers. Time-shifted audiences for Idol have been increasing as the season progresses.

CBS had the most shows (6) out of the top 20 in absolute time-shifted audience size.

Top 20 Largest Time-shifted Audience Broadcast TV Shows:

Rank Programs Network Persons Live+7 (000) Persons Live (000) Timeshifed Audience (000s) % Increase Over Live
1 American Idol-TUESDAY FOX 31,391 27,283 4,108 15.1%
2 American Idol-WEDNESDAY FOX 26,303 22,353 3,950 17.7%
3 LOST ABC 15,647 11,987 3,660 30.5%
4 SURVIVOR: MICRONESIA CBS 14,183 11,761 2,422 20.6%
5 TERMINATOR: SARAH CONNOR CHRONICLES FOX 9,443 7,664 1,779 23.2%
6 NBC MOVIE OF THE WEEK-SUN NBC 13,651 11,968 1,683 14.1%
7 Big Brother 9-WED CBS 6,351 4,839 1,512 31.2%
8 JERICHO CBS 8,137 6,637 1,500 22.6%
9 Big Brother 9-TUE CBS 7,472 5,978 1,494 25.0%
10 LAS VEGAS NBC 9,003 7,548 1,455 19.3%
11 BOSTON LEGAL ABC 8,349 6,918 1,431 20.7%
12 APPRENTICE 7 NBC 9,991 8,582 1,409 16.4%
13 PRISON BREAK FOX 8,473 7,070 1,403 19.8%
14 BROTHERS & SISTERS ABC 9,416 8,022 1,394 17.4%
15 ELI STONE ABC 8,372 7,051 1,321 18.7%
16 Big Brother 9-SUN CBS 7,062 5,759 1,303 22.6%
17 COLD CASE CBS 10,435 9,164 1,271 13.9%
18 Family Guy FOX 7,879 6,674 1,205 18.1%
19 LIPSTICK JUNGLE NBC 6,889 5,696 1,193 20.9%
20 Law And Order NBC 11,070 9,937 1,133 11.4%

The Largest Time-shifting Audience table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of time-shifted viewers on their digital video recorders (DVRs).

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Wednesday's Big Brother Has A 31.2% Increase Via DVR Viewing

For the week of February 11-17, CBS's Wednesday Big Brother's audience increased by 31.2% over the 4.84 million that watched it Live giving it a Live+7 audience of 6.35 million, making it the leading broadcast show for % increase in viewing via DVR. In fact, the 3 Big Brothers all placed in the top 8 for % increase by DVR viewing.

Lost had its audience increase by 30.5% over its Live airing placing it second for the week. Smallville and October Road round out the largest % increase Top 5. ABC had the most time-shifted shows on a % basis with 6 of the 20.

Top 20 Most % Time-shifted Broadcast TV Shows:

Rank Programs Network Persons Live+7 (000) Persons Live (000) Timeshifed Audience (000s) % Increase Over Live
1 BIG BROTHER 9-WED CBS 6,351 4,839 1,512 31.2%
2 LOST ABC 15,647 11,987 3,660 30.5%
3 Smallville CW 4,184 3,298 886 26.9%
4 BIG BROTHER 9-TUE CBS 7,472 5,978 1,494 25.0%
5 OCTOBER ROAD ABC 4,707 3,778 929 24.6%
6 TERMINATOR: SARAH CONNOR CHRONICLES FOX 9,443 7,664 1,779 23.2%
7 One Tree Hill CW 3,586 2,920 666 22.8%
8 BIG BROTHER 9-SUN CBS 7,062 5,759 1,303 22.6%
9 JERICHO CBS 8,137 6,637 1,500 22.6%
10 CASHMERE MAFIA ABC 6,153 5,030 1,123 22.3%
11 LIPSTICK JUNGLE NBC 6,889 5,696 1,193 20.9%
12 BOSTON LEGAL ABC 8,349 6,918 1,431 20.7%
13 SURVIVOR: MICRONESIA CBS 14,183 11,761 2,422 20.6%
14 Supernatural CW 3,409 2,829 580 20.5%
15 PRISON BREAK FOX 8,473 7,070 1,403 19.8%
16 LAS VEGAS NBC 9,003 7,548 1,455 19.3%
17 ELI STONE ABC 8,372 7,051 1,321 18.7%
18 Family Guy FOX 7,879 6,674 1,205 18.1%
19 AMERICAN IDOL-WEDNESDAY FOX 26,303 22,353 3,950 17.7%
20 BROTHERS & SISTERS ABC 9,416 8,022 1,394 17.4%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

 

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
  • Marie

    It may have gotten good ratings being time shifted the first week, but I want to see the numbers a month from now.

  • Rob

    This proves more than ever that the audience for “Lost” cannot be judged on overnight ratings alone. “Lost” is “Must-See-on-DVR” because of its complex narrative, so its fans are huge time shifters. If you visit I-tunes, you see its 2008 episodes amongst the top 10 downloads.

  • http://tvbythenumbers.com Robert Seidman

    Hey, I predicted that Lost watchers were also more likely to have dates on Valentine's Day (which is the night Lost aired for the above week of info). While I agree more than a typical other show Lost is more likely to be DVR'd, I am interested to see if there was any sort of Valentine's Day spike (it could well be that's not the case, but we won't know until next week!) I ask you to repeat the following after me:

    Top 10 On Itunes is COMPLETELY meaningless
    Top 10 On Itunes is COMPLETELY meaningless
    Top 10 On Itunes is COMPLETELY meaningless

    if you don't feel clean yet, lather, rinse, repeat…

  • frankj

    Okay, Sarah Connor ended up beating out Big Brother, Jericho, Las Vegas, Prison Break, Boston Legal and Family Guy. So hard to believe it's on the bubble. Why Fox won't give them the credit for the time-shifted viewing is beyond me.

    Bill, I was curious, in your experience, do two-hour finales like the one they're having tonight generate an good uptick in live viewership? Do you think Sarah Connor can pull off an extra 2 million live viewers tonight?

    I've been hearing that Fox will probably pull the plug if they can't get back up to the season average. I think that's probably like 8.5 – 9 million live viewers.

  • http://tvbythenumbers.com Robert Seidman

    Sarah Connor is an 18-49 juggernaut, my bet is they bring it back regardless of DVR usage. Sarah Connor and Prison Break were the only SCRIPTED FOX shows in the top 20 18-49 the week ending 2/24.

  • http://tvbythenumbers.com Bill Gorman

    frankj, I'm not sure how to factor the show duration into the equation, but Terminator has fairly weak competition during the 8-10 period tonight.

    I doubt we'll see an extra 2 million though, that would put it at about 11.5m and except for the premiere it hasn't come close to that. I could see it hitting 10m though, which was the level for episode #2.

  • Marie

    It may have gotten good ratings being time shifted the first week, but I want to see the numbers a month from now.

  • Rob

    This proves more than ever that the audience for “Lost” cannot be judged on overnight ratings alone. “Lost” is “Must-See-on-DVR” because of its complex narrative, so its fans are huge time shifters. If you visit I-tunes, you see its 2008 episodes amongst the top 10 downloads.

  • http://tvbythenumbers.com Robert Seidman

    Hey, I predicted that Lost watchers were also more likely to have dates on Valentine’s Day (which is the night Lost aired for the above week of info). While I agree more than a typical other show Lost is more likely to be DVR’d, I am interested to see if there was any sort of Valentine’s Day spike (it could well be that’s not the case, but we won’t know until next week!) I ask you to repeat the following after me:

    Top 10 On Itunes is COMPLETELY meaningless
    Top 10 On Itunes is COMPLETELY meaningless
    Top 10 On Itunes is COMPLETELY meaningless

    if you don’t feel clean yet, lather, rinse, repeat…

  • frankj

    Okay, Sarah Connor ended up beating out Big Brother, Jericho, Las Vegas, Prison Break, Boston Legal and Family Guy. So hard to believe it’s on the bubble. Why Fox won’t give them the credit for the time-shifted viewing is beyond me.

    Bill, I was curious, in your experience, do two-hour finales like the one they’re having tonight generate an good uptick in live viewership? Do you think Sarah Connor can pull off an extra 2 million live viewers tonight?

    I’ve been hearing that Fox will probably pull the plug if they can’t get back up to the season average. I think that’s probably like 8.5 – 9 million live viewers.

  • http://tvbythenumbers.com Robert Seidman

    Sarah Connor is an 18-49 juggernaut, my bet is they bring it back regardless of DVR usage. Sarah Connor and Prison Break were the only SCRIPTED FOX shows in the top 20 18-49 the week ending 2/24.

  • http://tvbythenumbers.com Bill Gorman

    frankj, I’m not sure how to factor the show duration into the equation, but Terminator has fairly weak competition during the 8-10 period tonight.

    I doubt we’ll see an extra 2 million though, that would put it at about 11.5m and except for the premiere it hasn’t come close to that. I could see it hitting 10m though, which was the level for episode #2.

  • Andy

    Do networks really look at DVR #s to determine if a show will stay or go? I guess they could help a bubble show. It's good to see Boston Legal on some sort of top 20 list.

  • Kelly

    DVR for Jericho shows a very strong audience. Given its later time slot (10 p.m.), I do hope CBS keeps in mind the DVR, online, and “On Demand” viewership!

  • Andy

    Do networks really look at DVR #s to determine if a show will stay or go? I guess they could help a bubble show. It’s good to see Boston Legal on some sort of top 20 list.

  • Seymour

    Jericho! Yes!

  • Kelly

    DVR for Jericho shows a very strong audience. Given its later time slot (10 p.m.), I do hope CBS keeps in mind the DVR, online, and “On Demand” viewership!

  • Seymour

    Jericho! Yes!

  • Rob

    “Top 10 On Itunes is COMPLETELY meaningless.” Robert– So the writers strike was about nothing???

  • Zander712

    I like the the Jericho numbers!

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