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Nielsen Ratings for Mon March 3: Another ABC Monday

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March 4th, 2008

Scoreboard for Mon. March 3, 2008 ABC NBC CBS FOX CW
Total Viewers (million) 11.21 9.06 8.22 7.98 1.54
Rating/Share: Adults 18-49 3.1/8 2.8/7 2.6/7 3.1/8 0.7/2

ABC wins another Monday night, and while FOX came in fourth overall, it placed 2nd in the 18-49 demo on one of its off (no American Idol) nights.  CBS problem with the 18-49 demo continues.  Only a rerun of Two and a Half Men could broke the 3.0 threshold.   Les Moonves, who's steering the ship?  Same person who's leaving Welcome to the Captain on?  A 1.8 in the demo.  Bad Les Moonves!  The good news is this: CBS is obviously making so much money that it doesn't care.  The bad news is also that CBS is obviously making so much money it doesn't care!Our fascination with completely meaningless crap never ceases to amaze me.  And no, I'm not talking about Reality TV, I'm talking about the Royal Family across the pond.  Meaningless monarchy, but excellent "reality tv" I suppose.  ABC led the night with a 20/20 special on the royals and it was the most watched program of the evening averaging over 14 million viewers between 8pm-10pm.

I'm way more interested in how humanity will stop the computers from killing us all, so I watched the two hour season finale of Terminator: The Sarah Connor Chronicles. (Update: full Season One Ratings breakout for TSCC)    Liked certain scenes quite a bit, but couldn't say I loved it.  Still, it left me, and almost 8 million others wanting more.   How could they do that to Summer Glau!?  Fear not, like Ahnuld, she and the show will be back.  It's 18-49 demo rating is too solid.  FOX will find a place for it somewhere.

Just another data point for just how meaningless that once (before the remote control, that is) meaningful indicator of "lead-in" is, with the lead-in of 20/20, the most watched program of the evening October Road still could only scrape in 5.3 million viewers.  Sad.

Deal or No Deal and My Dad is Better than Your Dad flip-flopped timeslots.  I'd flip-flop them back!  Medium scored a 3.0 in the 18-49 demo at 10pm and almost bested a rerun of CSI: Miami in viewers. Medium did beat the rerun in the 18-49 demo.

See the night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 ABC 20/20 Special: The Royal Family 14.16 3.7/10 10.4
  CBS How I Met Your Mother (R ) 6.85 2.3/6 4.3
  NBC My Dad is Better than Your Dad 7.27 2.4/7 4.0
  FOX Terminator: Sarah Connor Chron 7.98 3.1/8 5.1
  CW Gossip Girl ( R) 1.39 0.6/2 1.2
           
8:30 CBS Welcome to the Captain 5.63 1.8/5 3.6
           
9:00 CBS Two and a Half Men (R ) 9.91 3.2/8 7.1
  CW Pussycat Dolls Present: Girlicious 1.69 0.9/2 1.4
  NBC Deal or No Deal 10.8 3.1/8 6.6
           
9:30 CBS New Adv. of Old Christine 8.24 2.8/7 5.8
           
10:00 CBS CSI: Miami (R ) 9.36 2.6/8 6.8
  NBC Medium 9.11 3.0/8 6.6
  ABC October Road 5.3 2.0/5 3.8

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • frankj

    Sorry, my last comment is in the wrong post.

    I had a question about the 18-49yr demographic. When you say the 18-49yr demographic numbers for SCC are solid, does only the 3.1 matter? Or does it also bode well for them that they got a 3.1 even with only 7.98 million live viewers, as compared to 20/20, which had almost double the live viewers, getting only a 3.7? And in that same vein, Two and a Half Men and Deal or No Deal, which had almost two million more live viewers and got (essentially) the same 3.1 as SCC?

    To me this means that SCC may have less viewers, but a significant portion of them are in the 18-49 demographic. I'm assuming that if this is what the executives look at for advertising, Fox should be pretty pleased, even if they don't like the live numbers.

  • Jack

    Me wants more Summer… in the fall :-) Preferably dancing ballet and killing people.

  • http://tvbythenumbers.com Robert Seidman

    Frank, appreciate it — I'll get rid of the other.

    I think multiple data points matter. If it had 15.2 million viewers and a 1.6 in the demo, that would be kind of CBS-esque, but I doubt any show with 15m viewers regardless of demo performance would matter.

    Similarly if Sarah Connor only got say 4 million viewers but ALL of them were in the 18-49 demo, I don't know that they'd keep the show — and based on last week's #s the news wasn't as good, but last night's average of a 3.1 18-49 rating for two hours: I think it's probably good enough.

    Like Jack, I certainly hope it comes back. Hopefully that's not merely wishful thinking. Let's see what the 18-49 demo rankings a week from today look like.

  • Bryan

    8 mil plus another 1.5 on time shifted DVRs and Tivo's is close to 10m. That is a number I hope they like and I hope that they renew for the Fall or next Spring with a full season(22 episodes). I hope they continue the story, I think its very good. I think Prison Break and T:SCC is a good back to back night. just like Bones and House.

  • frankj

    Very interesting. And yeah I too am curious to see the 18-49 demographic rank a week from now. Hopefully Fox will be missing Sarah Connor.

    I also heard something else, about how SCC gained viewers in the second hour. A couple blogs were talking about it. I would imagine that looks good to Fox too, I just hope it looks good enough.

  • frankj

    Sorry, my last comment is in the wrong post.

    I had a question about the 18-49yr demographic. When you say the 18-49yr demographic numbers for SCC are solid, does only the 3.1 matter? Or does it also bode well for them that they got a 3.1 even with only 7.98 million live viewers, as compared to 20/20, which had almost double the live viewers, getting only a 3.7? And in that same vein, Two and a Half Men and Deal or No Deal, which had almost two million more live viewers and got (essentially) the same 3.1 as SCC?

    To me this means that SCC may have less viewers, but a significant portion of them are in the 18-49 demographic. I’m assuming that if this is what the executives look at for advertising, Fox should be pretty pleased, even if they don’t like the live numbers.

  • http://tvbythenumbers.com Robert Seidman

    I didn't see the half hourly data for last night. I did see that the HH rating for the second hour went up though not much – I think from like a 4.7 to a 5.0.

  • Jack

    Me wants more Summer… in the fall :-) Preferably dancing ballet and killing people.

  • http://tvbythenumbers.com Robert Seidman

    Frank, appreciate it — I’ll get rid of the other.

    I think multiple data points matter. If it had 15.2 million viewers and a 1.6 in the demo, that would be kind of CBS-esque, but I doubt any show with 15m viewers regardless of demo performance would matter.

    Similarly if Sarah Connor only got say 4 million viewers but ALL of them were in the 18-49 demo, I don’t know that they’d keep the show — and based on last week’s #s the news wasn’t as good, but last night’s average of a 3.1 18-49 rating for two hours: I think it’s probably good enough.

    Like Jack, I certainly hope it comes back. Hopefully that’s not merely wishful thinking. Let’s see what the 18-49 demo rankings a week from today look like.

  • Bryan

    8 mil plus another 1.5 on time shifted DVRs and Tivo’s is close to 10m. That is a number I hope they like and I hope that they renew for the Fall or next Spring with a full season(22 episodes). I hope they continue the story, I think its very good. I think Prison Break and T:SCC is a good back to back night. just like Bones and House.

  • frankj

    Very interesting. And yeah I too am curious to see the 18-49 demographic rank a week from now. Hopefully Fox will be missing Sarah Connor.

    I also heard something else, about how SCC gained viewers in the second hour. A couple blogs were talking about it. I would imagine that looks good to Fox too, I just hope it looks good enough.

  • http://tvbythenumbers.com Robert Seidman

    I didn’t see the half hourly data for last night. I did see that the HH rating for the second hour went up though not much – I think from like a 4.7 to a 5.0.

  • Joe

    I think lead-ins might still have some validity. For instance, last week The Moment of Truth was the lead-in for Sarah Connor. And although the game show got significantly better ratings than Prison Break (SCC's original lead-in), Sarah Connor had it's lowest rated show of the season. This week the show returned to the levels it had established in previous episodes.

  • Joe

    I think lead-ins might still have some validity. For instance, last week The Moment of Truth was the lead-in for Sarah Connor. And although the game show got significantly better ratings than Prison Break (SCC’s original lead-in), Sarah Connor had it’s lowest rated show of the season. This week the show returned to the levels it had established in previous episodes.

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