CBS shareholders - Should they Be Worried?
Supernanny made the list at #20, but Terminator: The Sarah Connor Chronicles did not (unfortunately it went up against Raisin in the Sun and Two and a Half Men last week - Connor didn't even make the top 25.
FOX and American Idol dominated the top 3 spots, just as it did in the overall rankings. David Poltrack can say whatever he wants, CBS isn't catching up with FOX this year. Not in total viewers, and not in any of the demographics. Indeed, CBS could place but two shows on this list, Survivor: Micronesia and a rerun of Two and a Half Men (and you people wonder why I think 2.5 men should be on 9 times a week? :p)
Fox had over 39 million viewers in the demo just with the three idols. I'm not sure CBS had that many for the entire week with all its shows. OK, it probably did, but I wistfully recall the days when Nielsen actually provided the data that would have enabled me to do the exact count. Us being crazy enough to do that sort of thing may well be why we're not seeing the data anymore. Regardless of CBS performance in the demo, there's a 100% chance it is a better customer of Nielsen than TVbytheNumbers.
But giving us the data and then taking it back? Sort of like stealing candy from a baby except that Gorman and I are almost 100 years old (combined). We're still stinging a little. Anyway...
My favorite thing on TV last week was Thursday night's LOST and it was tops in the 18-49 demo after all the American Idols. Ratings may be down a bit, but for a scripted show, you have to love the 18-49 numbers! I did something I very rarely do: I watched it twice!
Mr. Gorman will be happy to know that Here Come the Newlyweds did indeed retain the lion's share (79%) of the 18-49 viewers from lead-in Oprah's Big Give. I doubt I'll ever watch either show, but good numbers for both and some positive news for ABC. Oprah did just a smidge better 18-49 wise than Extreme Makeover: Home Edition, which always performs solidly for ABC.
Didn't make the cut: Sorry Sarah, sorry Jericho, sorry Big Brother, sorry Stargate Atlantis -- oops, I'll have to save that sorry for the cable post unless the return of Carson brought in an extra couple million viewers.
Full 18-49 demographic top 20 for the week ending March 2, 2008:
|Rank||PROGRAMS||ORIG||P18-49 RATING (LIVE+SD)||# OF PERSONS 18-49 (LIVE+SD) (000)|
|3||AMERICAN IDOL THU SP-2/28(S)||FOX||9.1||11,969|
|5||OPRAH'S BIG GIVE||ABC||5.3||6,965|
|6||DON'T FORGET THE LYRICS||FOX||5.2||6,786|
|7||EXTREME MAKEOVER:HOME ED.||ABC||5.2||6,762|
|8||BACK TO YOU SP-2/26 9:30P(S)||FOX||4.4||5,798|
|9||DEAL OR NO DEAL-MON||NBC||4.3||5,575|
|10||BACK TO YOU SP-2/27 9:30P(S)||FOX||4.2||5,495|
|13||HERE COME THE NEWLYWEDS||ABC||4.1||5,338|
|14||KING OF THE HILL||FOX||3.9||5,123|
|16||TWO AND A HALF MEN (R )||CBS||3.9||5,141|
|17||MOVIE: RAISIN IN THE SUN||ABC||3.6||4,724|
|18||MOMENT OF TRUTH 2/25-8P(S)||FOX||3.6||4,723|
|19||LAW AND ORDER||NBC||3.3||4,390|
Nielsen Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.