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Weekly Network Ratings Feb 25 - Mar 2, Fox Beat Down

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March 4th, 2008

Fox Doubles Age Demo Audiences of #2 ABC

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Just when you thought the network ratings battle could not get any more lopsided, Fox laid an absolute beat down on the rest of its broadcast primetime competition for the week of February 25 - March 2, the 23rd week of the broadcast season.

Fox more than doubled the audience of the second place network (ABC) for adults 18-34, and was within shouting distance of doubling the second place network in the other demos (ABC in 18-49, 25-54, CBS in total viewers). This was the most dominating overall weekly performance in a non-Super Bowl week this season and might be similar for one more week before any significant number of new scripted episodes return.

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Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
  • http://tvbythenumbers.com Robert Seidman

    There's one thing here I'm not sure how exactly to quantify so I'm thinking out loud.

    FOX = 2 hours of primetime a night 6 days a week and 3 hours 1 day. ABC, CBS and NBC are 3 hours 6 days, and 4 hours one day. CW isn't even on the air on Saturdays (a bad night, taken out of the average!).

    Fox's has it a bit easier than CBS, ABC and NBC from that perspective. I think I'd be interested to see what happens to this chart if you took the averages and multiplied them by # of hours broadcast.

  • http://tvbythenumbers.com Robert Seidman

    There’s one thing here I’m not sure how exactly to quantify so I’m thinking out loud.

    FOX = 2 hours of primetime a night 6 days a week and 3 hours 1 day. ABC, CBS and NBC are 3 hours 6 days, and 4 hours one day. CW isn’t even on the air on Saturdays (a bad night, taken out of the average!).

    Fox’s has it a bit easier than CBS, ABC and NBC from that perspective. I think I’d be interested to see what happens to this chart if you took the averages and multiplied them by # of hours broadcast.

  • http://tvbythenumbers.com Bill Gorman

    Robert, I'd think Fox has an easier task maintaining their average viewership number. They skip the least watched hours of primetime. CW's task is even easier, and their results are even more pathetic because of it.

    What else might be interesting is seeing what the average numbers are for ABC, CBS and NBC during *only* the hours they compete with Fox.

    If we start getting the day by day data again, and one day I have a LOT of time on my hands, I'll do that calculation.

  • http://tvbythenumbers.com Bill Gorman

    Robert, I’d think Fox has an easier task maintaining their average viewership number. They skip the least watched hours of primetime. CW’s task is even easier, and their results are even more pathetic because of it.

    What else might be interesting is seeing what the average numbers are for ABC, CBS and NBC during *only* the hours they compete with Fox.

    If we start getting the day by day data again, and one day I have a LOT of time on my hands, I’ll do that calculation.

  • Steve

    ABC CBS NBC Fox
    8PM 7.22 8.05 7.25 16.22
    9PM 9.18 8.14 7.41 11.81
    10PM 7.54 7.71 7.14

    These are figured by averging the shows, not the times, meaning it is not accurate for shows that start at odd times, for example Fox's sunday lineup all started at odd times

  • Steve

    also for example a movie thats on for two hours but I only have the 2 hour avg, so i calcutaed the same for both hours, when in reality they usully build to the end.

  • http://tvbythenumbers.com Robert Seidman

    Steve, it could just be me, and if it is, Bill will chime in sooner or later!

    the numbers in the chart above are a strict average for the primetime period (7-11 Sundays, 8p-11 every other day). Since according to Nielsen (or my understanding of what they say) it's an average of all the 15 minute time parts from 8p-11p, unless you're FOX or CW where it's 8pm-10pm. When the individual showtimes start and stop is not relevant since it's the average of all 15 minute periods of the primetime window.

  • http://tvbythenumbers.com Bill Gorman

    My understanding, is that the weekly averages for the networks above are average viewers [or adults in a demo] throughout their entire primetime schedule.

    Steve's data illustrates that the 10PM hour of ABC, CBS and NBC is their lowest [except for ABC at 8pm] but the margin is not large in most cases. I do think that speaks to the advantage that Fox has maintaining their overall average, but it's a small one.

    However, for that week, if you eliminated the 10PM hour for ABC, NBC and CBS, their averages would increase a bit, but just a bit.

  • Steve

    ABC CBS NBC Fox
    8PM 7.22 8.05 7.25 16.22
    9PM 9.18 8.14 7.41 11.81
    10PM 7.54 7.71 7.14

    These are figured by averging the shows, not the times, meaning it is not accurate for shows that start at odd times, for example Fox’s sunday lineup all started at odd times

  • Steve

    also for example a movie thats on for two hours but I only have the 2 hour avg, so i calcutaed the same for both hours, when in reality they usully build to the end.

  • http://tvbythenumbers.com Robert Seidman

    Steve, it could just be me, and if it is, Bill will chime in sooner or later!

    the numbers in the chart above are a strict average for the primetime period (7-11 Sundays, 8p-11 every other day). Since according to Nielsen (or my understanding of what they say) it’s an average of all the 15 minute time parts from 8p-11p, unless you’re FOX or CW where it’s 8pm-10pm. When the individual showtimes start and stop is not relevant since it’s the average of all 15 minute periods of the primetime window.

  • http://tvbythenumbers.com Bill Gorman

    My understanding, is that the weekly averages for the networks above are average viewers [or adults in a demo] throughout their entire primetime schedule.

    Steve’s data illustrates that the 10PM hour of ABC, CBS and NBC is their lowest [except for ABC at 8pm] but the margin is not large in most cases. I do think that speaks to the advantage that Fox has maintaining their overall average, but it’s a small one.

    However, for that week, if you eliminated the 10PM hour for ABC, NBC and CBS, their averages would increase a bit, but just a bit.

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