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Nielsen Ratings for Tue, March 4: Jericho is Toast

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Written By

March 5th, 2008

Scoreboard for Tue. March 4, 2008 FOX NBC CBS ABC CW
Total Viewers (million) 20.94 8.91 7.72 5.41 2.30
rating/Share: Adults 18-49 7.5/18 3.3/8 2.1/5 1.8/5 1.1/3

FOX and American Idol continued its dominance, but as fans of American Idol aren't worried about the show being cancelled I'm jumping directly to Big Brother 9, Jericho and CBS bashing.

First let me be clear: fans of Big Brother and Jericho,  I love you.  I'm pretty sure Bill G. does too, but I don't like professing love on behalf of other people. But Bill and I both fancy ourselves as hack business analysts and we are trying to understand the business.   CBS' decision to continue with Big Brother 9 and Jericho in these slots doesn't make sense to me.

But the news is worse, and far worse for Jericho than it is for Big BrotherBig Brother can lay claim to at least outperforming the rerun of NCIS in the 18-49 demo and it has the following going for it:  it doesn't cost anything to make (relatively speaking) and it has the good fortune, at least on Tuesdays, of facing off against According to Jim and Carpoolers on ABC

Jericho doesn't have those luxuries, and finished dead last in viewers and the 18-49 demo in a time period won by a rerun of Law & Order: SVU on NBC.

It's great that the PR flacks at CBS are trumpeting all the alternative/online video sources for watching Jericho, but the purpose of being in business is to make money.  If you don't want to trust my analysis about the television industry in general, I don't blame you! :)  But trust me about this: CBS (nor any network) has figured out how to monetize (make money) with the online stuff yet, so none of that's particularly meaningful to the networks today in March 2008.  Someday it will be hugely meaningful, but today is not that day.

Whenever and however CBS pulls the plug, Jericho is absolutely done on CBS.  The good news for the fans is CBS seems to want to let it run its course.  I'd suggest to the fans that your problem isn't with CBS, it's with the producers of Jericho.  If you really want to save this show and have it continue, don't send nuts to CBS, send them to the producers and BEG THEM to move this show onto the CW or some other network.  Jericho would be the most popular show on the CW and could thrive there.  The producers, actors, writers and everyone else involved in Jericho would have to take a bit pay cut to do that.   They may not want to, and I won't hold that against them, but I believe the show could thrive on another network, just not a major broadcast network (sorry CW, you're not major, but I love, love, love me some Supernatural anyway!).

In other news, the premiere of FOX's New Amsterdam was the second most watched thing on television last night even though it lost more than half the lead-in from Idol and then lost even more in the second half hour.

Today's (as well as the next few days) worth of data were half-hourly, and though that is sort of a pain in the butt for me to clean that up and make it look pretty in the table below, it is a lot more informative.  Jericho has great fans because they stay the whole hour!  Jericho gained a few viewers the second half hour.  But that's the only good news.   If you really want to save your show, beg the producers to take the necessary pay cuts (it could still be profitable!) and move it to CW or one of the cable nets.  It's just not a show that makes sense (from a business perspective) on a major broadcast television network.

Update 3/5 11:20a PST: One of the commenters brought up that I should've mentioned that election results were a big deal yesterday in some states and impacted ratings.  I agree, I should've mentioned it.  Now I have.  Sadly, barring a miraculous amount of new viewers in the coming weeks, my opinion remains Jericho is toast on CBS regardless.

The night's full (half hourly) details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 FOX American Idol 26.5 9.7/25 15.2
  CBS NCIS (Repeat) 10.5 2.1/5 6.9
  NBC The Biggest Loser 6.96 2.8/7 4.5
  ABC Just for Laughs 5.04 1.3/3 3.4
  CW Americas Next Top Model (Repeat) 1.64 0.7/2 1.2
           
8:30 FOX American Idol 29.95 11.2/27 16.7
  CBS NCIS (Repeat) 10.74 2.2/5 7
  NBC The Biggest Loser 7.41 3.2/8 4.7
  ABC Just for Laughs (Repeat) 4.83 1.4/3 3.2
  CW Americas Next Top Model (Repeat) 1.57 0.7/2 1.1
           
9:00 FOX New Amsterdam (Premiere) 14.94 5.1/12 9
  CBS Big Brother 9 7.08 2.6/6 4.6
  NBC The Biggest Loser 9.56 3.8/9 6
  ABC According to Jim 5.58 1.9/5 3.7
  CW One Tree Hill 2.92 1.4/3 2
           
9:30 FOX New Amsterdam (Premiere) 12.37 4.0/10 7.5
  CBS Big Brother 9 6.25 2.4/6 4.1
  NBC The Biggest Loser 10.76 4.4/11 6.9
  ABC Carpoolers 4.17 1.5/4 2.8
  CW One Tree Hill 3.05 1.5/4 2.1
           
10:00 ABC Primetime: What Would You Do? 6.3 2.2/6 4.4
  CBS Jericho 5.85 1.8/5 3.9
  NBC Law & Order: SVU (Repeat) 9.37 2.9/8 6.5
           
10:30 ABC Primetime: What Would You Do? 6.52 2.3/7 4.6
  CBS Jericho 5.91 1.8/5 4
  NBC Law & Order: SVU (Repeat) 9.41 2.9/8 6.5

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • http://www.tv.com/users/vendbien/profile.php Jon V

    Went to my TVBS page thia morn and happened to look back on TSCC history for points… sheesh.

    I made over 620 points with Sarah including 476 (still my one show, one week record) in her debut with a whopping 370 growth points that week (and owned it for 3 separate weeks as well).

    I like Sarah a lot better now… might have to watch.

  • http://www.tv.com/users/vendbien/profile.php Jon V

    Oh… and couldn’t find the TVBS strategy thread so I will mention here. Loading up on Monday shows is a great way to ‘manipulate’ the system. You get the overnights on Tues and then buy or sell accordingly ahead of the Wed changes. It’s prob worth an extra 5-20% p/w on top of whatever else you do.

    If you started from ‘day one’ using that strategy (and of course picking big growth shows for the week) you would be right in the mix for the lead.

  • star

    There are three types of lies; Lies, Damed Lies and NEILSON.

  • star

    There are three types of lies; Lies, Damed Lies and NEILSON.

  • Link and Zelda Dude

    Hey, is it already decided Jericho is canceled? Cause it still has 2 episodes to get a hell load (which ya, long shot) a viewers and stay on before CBS decideds which ending to air… And is it possible that CW would take it in, has anyone suggested it…

  • Link and Zelda Dude

    Hey, is it already decided Jericho is canceled? Cause it still has 2 episodes to get a hell load (which ya, long shot) a viewers and stay on before CBS decideds which ending to air… And is it possible that CW would take it in, has anyone suggested it…

  • http://tvbythenumbers.com Bill Gorman

    Link & Zelda, No official announcement as yet, so everybody, and that includes Robert and I, are just guessing at this point.

  • http://tvbythenumbers.com Bill Gorman

    Link & Zelda, No official announcement as yet, so everybody, and that includes Robert and I, are just guessing at this point.

  • Bryan

    Well it looks like Jericho will be toast. I just saw a quick commerical during 48 Hours Mystery this Saturday and it said “Jericho The Final Three” ….. meaning Final as in Final. Three episodes left,, what a shame.

  • Bryan

    Well it looks like Jericho will be toast. I just saw a quick commerical during 48 Hours Mystery this Saturday and it said “Jericho The Final Three” ….. meaning Final as in Final. Three episodes left,, what a shame.

  • Emily Johnston

    I agree about Stargate: SG1. Absolutely love(d) that show too! I see SciFi has picked up the first 2 seasons of Jericho. Now if that took off (as it could), that would be perfect!
    Where ever Jericho might end up, I'll watch it, and so will our whole family.
    Great thought provoking, action packed shows like Jericho just don't come around often enough. I could gag at shows like American Idol, Survivor, etc. And the drooling idiots who watch them.
    Long Live Jericho!!

  • Emily Johnston

    I agree about Stargate: SG1. Absolutely love(d) that show too! I see SciFi has picked up the first 2 seasons of Jericho. Now if that took off (as it could), that would be perfect!
    Where ever Jericho might end up, I’ll watch it, and so will our whole family.
    Great thought provoking, action packed shows like Jericho just don’t come around often enough. I could gag at shows like American Idol, Survivor, etc. And the drooling idiots who watch them.
    Long Live Jericho!!

  • Zadock

    Blame the producers of Jericho? They certainlly did not give it a bad time slot, nor cancel their series, nor did they give it a huge hiatus in the middle of the first season. What logic would sending nutts to the producers make?

  • Zadock

    Blame the producers of Jericho? They certainlly did not give it a bad time slot, nor cancel their series, nor did they give it a huge hiatus in the middle of the first season. What logic would sending nutts to the producers make?

  • Danielle

    I'd be content if they moved to the CW. They'd probably rule the airwaves there (since ANTM gets maybe five million viewers a week and is their highest rated show).

    Not sure the producers are willing to go that way. I wish they would.

  • Danielle

    I’d be content if they moved to the CW. They’d probably rule the airwaves there (since ANTM gets maybe five million viewers a week and is their highest rated show).

    Not sure the producers are willing to go that way. I wish they would.

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