FOX to the World: All Your 18-49 Demo Ratings Are Belong to Us
|Scoreboard for Weds. March 5, 2008|
|Total Viewers (million)||21.51||8.54||7.83||6.02||2.82|
|Rating/Share: Adults 18-49||8.2/21||2.2/6||2.1/6||2.1/5||1.4/4|
American Idol was on the air and FOX dominated. Shocking, I know.
Sorry about the delays with the updates, if I wasn't a stickler for including the viewer numbers I could repurpose other people's write-ups much quicker. But I love the viewer numbers.
An hour of Idol isn't as good as 90 minutes or two hours, but it still didn't suck for FOX which averaged over 20 million viewers and did better in the demo than NBC, CBS, ABC and the CW...combined. That's just an outrageous butt-kicking.
Second verse, same as the first: why oh why does CBS simply throw in the towel and put on Big Brother with it's tiny ratings. Big Brother definitely makes more sense on Tuesday's at 9pm where it fares marginally better. But more sense isn't the same as...sense. Know where it makes more sense? Fridays and Saturdays. Yeah, I know, I'm prone to beat the dead horse sometimes. I've lived with it for 45 years, you can hopefully hang on another week or two!
Let me not be too harsh on CBS, Big Brother did put the beat down on Wife Swap, so if CBS has given up against AI, ABC has left the room completely. Except for this: Supernanny at least has some (smallish) 18-49 legs. I might have to check it out. Meanwhile, Men in Trees -- way, way more expensive to make than Big Brother, with similar viewer numbers to BB and worse performance in the 18-49 demo. But if your goal is to simply suck less than ABC, that's not necessarily a good goal, right?
I remain stupefied in San Francisco. Somebody send me some water from NY and LA and I'll start drinking it. Maybe the world will make more sense. I'm getting the idea that "capitulating is the path to profit". I missed that lecture. I was always a lousy student. I'm guessing the chances I'll see "CBS Moves Big Brother 9 to Fridays and Saturdays" anytime soon is somewhere down around zero.
Perhaps I am just envious because CBS and ABC have businesses where they make so much money, optimizing to make as much money as they can possibly make isn't a high priority. That's a nice problem to have.
The night's full (half hourly) details:
|Time||Network||Show||Viewers (Millons)||18-49 Rating/Share||HH Rating|
|NBC||Law & Order: Criminal Intent||6.74||1.5/4||4.5|
|CW||Americas Next Top Model||3.38||1.7/5||2.2|
|NBC||Law & Order: Criminal Intent||7.3||1.7/4||4.9|
|CW||Americas Next Top Model||3.82||2.0/5||2.5|
|9:00||CBS||Criminal Minds (Repeat)||8.55||2.0/5||5.7|
|NBC||Deal or No Deal||8.89||2.1/6||5.9|
|CW||Pussycat Dolls Present: Girlicious (Repeat)||1.99||0.9/2||1.3|
|FOX||Moment of Truth||16.26||6.6/17||9.7|
|9:30||CBS||Criminal Minds (Repeat)||9.88||2.3/6||6.5|
|NBC||Deal or No Deal||9.1||2.2/5||6|
|CW||Pussycat Dolls Present: Girlicious (Repeat)||2.09||1.0/3||1.4/2|
|FOX||Moment of Truth||13.76||5.8/14||8.4|
|10:00||ABC||Men in Trees||5.84||1.7/5||4.1|
|NBC||Law & Order||9.52||2.8/7||6.4|
|CBS||CSI: NY (Repeat)||8.66||2.3/6||5.7|
|10:30||ABC||Men in Trees||5.64||1.5/4||4|
|NBC||Law & Order||9.68||3.0/8||6.6|
|CBS||CSI: NY (Repeat)||8.52||2.2/6||5.7|
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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