|Scoreboard for Thurs. Feb. 28, 2008|
|Total Viewers (million)||18.4||10.6||8.6||6.3||1.9|
|/Share: Adults 18-49||6.5/16||3.0/8||3.3/8||2.6/7||0.8/2|
To absolutely no one's surprise, American Idol lead Fox scored a resounding overall victory on Thursday night averaging more than twice the 18-49 demo adults as second place CBS and nearly twice the average viewers. But with only an hour of Idol, it had New Amsterdam in at 9pm to face Lost, which wasn't up to the challenge.
The youth at, of course, dominated the 8pm hour as it revealed its 12 finalists, averaging both more viewers and more 18-49 adults than its other broadcast competitors combined. Against rerun competition, : Micronesia was the clear best of the rest.
9pm was when things got interesting. Unlike its weak competition for its premiere on Tuesday, the old man in New Amsterdam didn't hold up well against Lost, Celebrity Apprentice and a rerun losing about 3 million average viewers (~ 22%) from its premiere and bleeding viewers badly in its second half hour. Lost won the hour for viewers and the 18-49 demo with near mirror numbers from last week.
Robert sends this: Lost didn't move me. I expected an off episode after last week. This episode revealed little I didn’t already know (though it confirmed some speculation). The most exciting part was in the scenes from next week. Something like, “…and a face you never thought you’d see again…” dun, dun, dun.
At 10pm, CBS rerun muscle was evident as an old Without A Trace scored the average viewer win, but Eli Stone took the closely contested 18-49 demo. Eli and the other newcomer, Lipstick Jungle, have 3 more weeks to solidify their audience before Without a Trace returns with new episodes on April 3.
We have 30 minute data for last night instead of show averages, which allows you to see some interesting trends. Folks tune into Idol late to see the results, but watch the entireand Lost. New Amsterdam and Eli Stone both get some viewers from their strong lead ins who don't stay for the second half of either show.
See the night's full details:
|Time||Network||Show||Viewers (Millons)||18-49 Rating/Share||HH Rating|
|10:00||CBS||Without a Trace (Repeat)||9.6||2.4/6||6.5|
|10:30||CBS||Without a Trace (Repeat)||9.5||2.4/7||6.5|
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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