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Nielsen Ratings for Thur, Mar 6: Fox Youth Wins, Age Loses

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March 7th, 2008

Scoreboard for Thurs. Feb. 28, 2008 FOX CBS ABC NBC CW
Total Viewers (million) 18.4 10.6 8.6 6.3 1.9
Rating/Share: Adults 18-49 6.5/16 3.0/8 3.3/8 2.6/7 0.8/2

american-idol.gifTo absolutely no one's surprise, American Idol lead Fox scored a resounding overall victory on Thursday night averaging more than twice the 18-49 demo adults as second place CBS and nearly twice the average viewers. But with only an hour of Idol, it had New Amsterdam in at 9pm to face Lost, which wasn't up to the challenge.

The youth at American Idol, of course, dominated the 8pm hour as it revealed its 12 finalists, averaging both more viewers and more 18-49 adults than its other broadcast competitors combined. Against rerun competition, Survivor: Micronesia was the clear best of the rest.

9pm was when things got interesting. Unlike its weak competition for its premiere on Tuesday, the old man in New Amsterdam didn't hold up well against Lost, Celebrity Apprentice and a CSI rerun losing about 3 million average viewers (~ 22%) from its premiere and bleeding viewers badly in its second half hour. Lost won the hour for viewers and the 18-49 demo with near mirror numbers from last week.

Robert sends this: Lost didn't move me. I expected an off episode after last week. This episode revealed little I didn’t already know (though it confirmed some speculation). The most exciting part was in the scenes from next week. Something like, “…and a face you never thought you’d see again…” dun, dun, dun.

At 10pm, CBS rerun muscle was evident as an old Without A Trace scored the average viewer win, but Eli Stone took the closely contested 18-49 demo. Eli and the other newcomer, Lipstick Jungle, have 3 more weeks to solidify their audience before Without a Trace returns with new episodes on April 3.

We have 30 minute data for last night instead of show averages, which allows you to see some interesting trends. Folks tune into Idol late to see the results, but watch the entire Survivor and Lost. New Amsterdam and Eli Stone both get some viewers from their strong lead ins who don't stay for the second half of either show.

See the night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 CBS Survivor: Micronesia 12.6 3.9/10 7.4
  FOX American Idol 24.3 8.6/23 14.0
  ABC Lost (Repeat) 5.4 1.7/5 3.7
  NBC The Office (Repeat) 4.2 1.7/5 2.9
  CW Smallville (Repeat) 2.3 1.0/3 1.5
           
8:30 CBS Survivor: Micronesia 12.6 4.0/10 7.3
  FOX American Idol 28.1 10.1/25 15.8
  ABC Lost (Repeat) 5.6 2.0/5 3.7
  NBC The Office (Repeat) 4.0 1.9/5 2.9
  CW Smallville (Repeat) 2.3 0.9/2 1.5
           
9:00 CBS CSI (Repeat) 10.2 2.7/7 6.6
  FOX New Amsterdam 12.0 4.2/10 7.3
  ABC Lost 12.8 5.3/13 7.6
  NBC Celebrity Apprentice 8.4 3.3/8 5.6
  CW Reaper (Repeat) 1.7 0.6/2 1.2
           
9:30 CBS CSI (Repeat) 9.3 2.6/6 6.2
  FOX New Amsterdam 9.1 3.1/7 5.7
  ABC Lost 13.0 5.5/13 7.7
  NBC Celebrity Apprentice 9.3 3.7/9 6.2
  CW Reaper (Repeat) 1.5 0.6/1 1.1
           
10:00 CBS Without a Trace (Repeat) 9.6 2.4/6 6.5
  ABC Eli Stone 8.2 3.0/8 5.3
  NBC Lipstick Jungle 6.0 2.5/6 4.3
           
10:30 CBS Without a Trace (Repeat) 9.5 2.4/7 6.5
  ABC Eli Stone 6.8 2.3/7 4.6
  NBC Lipstick Jungle 5.8 2.3/7 4.2

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • Laine

    How can the 18-49 demo win be a victory for Eli Stone? They only stayed until they found the remotes they lost during Lost. The viewers for the other two shows in the time period stayed and watched.

  • Laine

    How can the 18-49 demo win be a victory for Eli Stone? They only stayed until they found the remotes they lost during Lost. The viewers for the other two shows in the time period stayed and watched.

  • http://www.tv.com/users/vendbien/profile.php Jon V

    Laine… Eli did have a big drop-off in the second half-hour while the other two shows kept their viewers. Part of the reason was last night's storyline was not the usual, whimsical plot of the first five episodes. It was more serious and I kind of drifted off (while watching the DVR this morning).

    It may also be the 'left the TV on the same channel after my favorite show' syndrome accounting for the rest.

  • http://www.tv.com/users/vendbien/profile.php Jon V

    P.S. Is the show already over for New Amsterdam? It looks like it nearly crashed and burned if you compare the first half hour the other night vs. the last half hour last night – from 15mil/view to 9m/v and 1st to 4th in its time slot. (Tougher competition, though).

  • http://www.tv.com/users/vendbien/profile.php Jon V

    Laine… Eli did have a big drop-off in the second half-hour while the other two shows kept their viewers. Part of the reason was last night’s storyline was not the usual, whimsical plot of the first five episodes. It was more serious and I kind of drifted off (while watching the DVR this morning).

    It may also be the ‘left the TV on the same channel after my favorite show’ syndrome accounting for the rest.

  • http://www.tv.com/users/vendbien/profile.php Jon V

    P.S. Is the show already over for New Amsterdam? It looks like it nearly crashed and burned if you compare the first half hour the other night vs. the last half hour last night – from 15mil/view to 9m/v and 1st to 4th in its time slot. (Tougher competition, though).

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