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Nielsen Ratings - March 9: Diminishing Oprah, Returns

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March 10th, 2008

Scoreboard for Sun. March 9, 2008 ABC CBS NBC FOX CW
Total Viewers (million) 9.94 8.16 7.75 5.33 1.24
Rating/Share: Adults 18-49 3.4/9 1.9/5 2.0/5 2.6/7 0.5/1

ABC won the night and Oprah won her timeslot, but the above headline probably works with or without the comma. Oprah's Big Give was off more than 20% from its debut last week and it's not lost on me that a repeat of Extreme Makeover: Home Edition pulled in more viewers and had just about the same 18-49 rating. Oprah had a better household rating, but that suggests to me that Extreme Makeover is another show that people watch together as families.

With Extreme Makeover doing that well in reruns...wow. Here Comes the Newlyweds also was down ~20% from last week. ABC did win the night in both total viewers and the 18-49 demo. FOX came in fourth in viewers, but 2nd in the 18-49 demo. CBS was the reverse of FOX coming in second in total viewers and next to last in the demo. Bad, bad news for CBS, which could not average even a 2.0 in the demo for the night.

In fact, the only show airing on CBS last night that cracked the "mendoza line" of the 2.0 in the demo was, drumroll please: Big Brother (with a 2.2). You remember the 162 posts I did slamming CBS for airing BB in premium timeslots? Definitely leaning towards taking that back!

The 7pm-8pm hour seemed to take a hit last night, especially in the 18-49 demographic because of the early arrival of Daylight Savings Time. No show scored above a 2.0 in the demo from 7pm-8pm.

More things that have me thinking. A repeat of Family Guy outperformed an original episode of The Simpsons. The Simpsons is still strong in the demo, but that's not the first time this has happened.

NBC ran with a two hour installment of Most Outrageous Moments, followed by repeats of Law & Order and Law & Order: SVU. Not a great showing for the peacocks, but at least it did what CBS could not and average (exactly) a 2.0 in the demo.

Things will change soon when the word "repeat" is much less used for a while.

See the night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
7:00 ABC Americas Funniest Home Videos (7p-8p) 6.66 1.9/7 4.3
  CBS 60 Minutes 11.59 1.8/6 7.3
  NBC Most Outrageous Moments (7p-9p) 7.28 2.0/6 5.3
  FOX King of the Hill (Repeat) 2.62 1.2/4 2.3
  CW Americas Next Top Model (Repeat) 1.47 0.6/2 1
           
7:30 FOX American Dad (Repeat) 3.17 1.5/4 2.4
           
8:00 ABC Extreme Makeover: Home Edition (R ) 12.36 4.0/11 7.3
  CBS Big Brother 9 6.48 2.2/6 3.9
  FOX The Simpsons 7.28 3.5/10 5.7
  CW Everybody Hates Chris (Repeat) 1.38 0.5/1 1.1
           
8:30 FOX King of the Hill 6.19 3.0/8 3.9
  CW Aliens in America (Repeat) 1.17 0.4/1 0.9
           
9:00 ABC Oprahs Big Give 11.83 4.1/10 7.7
  CBS Cold Case (Repeat) 7.91 1.8/4 5.7
  FOX Family Guy (Repeat) 7.51 3.7/9 4.7
  CW Girlfriends (Repeat) 1.05 0.4/1 0.9
  NBC Law & Order (Repeat) 6.95 1.8/4 4.4
           
9:30 CW The Game (Repeat) 0.93 0.4/1 0.9
  FOX Unhitched 5.21 2.6/6 3.2
           
10:00 ABC Here Come the Newlyweds 8.91 3.6/9 5.5
  CBS Dexter 6.64 1.9/5 4.9
  NBC Law & Order: SVU (Repeat) 8.46 2.3/6 6.4

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • http://www.tv.com/users/vendbien/profile.php Jon V

    Haven't received my-email with the overnights the last coupla days. Lucky I saved the main page to my favorites.

    Anything I should know about???

    That said, really sorry to see 'Unhitched' getting un-loved in the ratings. I DVR it and usually have watched it three times within the first 24 hours. I even let the commercials play through (at least once) in case the sponsors are listening.

    Kind of glad to see Oprah slip somewhat. Nothing personal (but not really a fan), I'm just looking for any hint that this 'Reality' craze might slow down to where we only have the top few shows stick and the rest go away (instead of well-written shows with professional talent).

  • http://www.tv.com/users/vendbien/profile.php Jon V

    Haven’t received my-email with the overnights the last coupla days. Lucky I saved the main page to my favorites.

    Anything I should know about???

    That said, really sorry to see ‘Unhitched’ getting un-loved in the ratings. I DVR it and usually have watched it three times within the first 24 hours. I even let the commercials play through (at least once) in case the sponsors are listening.

    Kind of glad to see Oprah slip somewhat. Nothing personal (but not really a fan), I’m just looking for any hint that this ‘Reality’ craze might slow down to where we only have the top few shows stick and the rest go away (instead of well-written shows with professional talent).

  • http://tvbythenumbers.com Bill Gorman

    Jon, I didn't get my daily email today either, but that's the first day I've missed it. I don't see any problem reports from Feedburner, but perhaps Robert may be able to chime in if he does.

  • http://tvbythenumbers.com Bill Gorman

    Jon, I didn’t get my daily email today either, but that’s the first day I’ve missed it. I don’t see any problem reports from Feedburner, but perhaps Robert may be able to chime in if he does.

  • http://tvbythenumbers.com Robert Seidman

    Sadly, sometimes when the price is $0.00 you get what you pay for. Considering it's the only time since the site launched I can remember not receiving the e-mail, I won't whine.

    Unless it happens again tomorrow…

  • http://tvbythenumbers.com Robert Seidman

    Sadly, sometimes when the price is $0.00 you get what you pay for. Considering it’s the only time since the site launched I can remember not receiving the e-mail, I won’t whine.

    Unless it happens again tomorrow…

  • http://www.tv.com/users/vendbien/profile.php Jon V

    OK… I noticed that when I posted this evening on the Sun/Nums page, I was the first. I'm guessing that means a lot of other people didn't get theirs as well.

    Like I said, I've got this saved as favorite so I can always just click on it. The email is just a reminder that the numbers are out.

  • http://www.tv.com/users/vendbien/profile.php Jon V

    OK… I noticed that when I posted this evening on the Sun/Nums page, I was the first. I’m guessing that means a lot of other people didn’t get theirs as well.

    Like I said, I’ve got this saved as favorite so I can always just click on it. The email is just a reminder that the numbers are out.

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