|Scoreboard for Sun. March 9, 2008|
|Total Viewers (million)||9.94||8.16||7.75||5.33||1.24|
|/Share: Adults 18-49||3.4/9||1.9/5||2.0/5||2.6/7||0.5/1|
ABC won the night and Oprah won her timeslot, but the above headline probably works with or without the comma. Oprah's Big Give was off more than 20% from its debut last week and it's not lost on me that a repeat of : pulled in more viewers and had just about the same 18-49 rating. Oprah had a better household rating, but that suggests to me that is another show that people watch together as families.
Withdoing that well in reruns...wow. Here Comes the Newlyweds also was down ~20% from last week. ABC did win the night in both total viewers and the 18-49 demo. FOX came in fourth in viewers, but 2nd in the 18-49 demo. CBS was the reverse of FOX coming in second in total viewers and next to last in the demo. Bad, bad news for CBS, which could not average even a 2.0 in the demo for the night.
In fact, the only show airing on CBS last night that cracked the "mendoza line" of the 2.0 in the demo was, drumroll please:(with a 2.2). You remember the 162 posts I did slamming CBS for airing BB in premium timeslots? Definitely leaning towards taking that back!
The 7pm-8pm hour seemed to take a hit last night, especially in the 18-49 demographic because of the early arrival of Daylight Savings Time. No show scored above a 2.0 in the demo from 7pm-8pm.
More things that have me thinking. A repeat ofoutperformed an original episode of The . The is still strong in the demo, but that's not the first time this has happened.
NBC ran with a two hour installment of Most Outrageous Moments, followed by repeats of Law & Order and Law & Order:. Not a great showing for the peacocks, but at least it did what CBS could not and average (exactly) a 2.0 in the demo.
Things will change soon when the word "repeat" is much less used for a while.
See the night's full details:
|Time||Network||Show||Viewers (Millons)||18-49 Rating/Share||HH Rating|
|NBC||Most Outrageous Moments (7p-9p)||7.28||2.0/6||5.3|
|FOX||King of the Hill (Repeat)||2.62||1.2/4||2.3|
|8:00||ABC||: (R )||12.36||4.0/11||7.3|
|CW||Everybody Hates Chris (Repeat)||1.38||0.5/1||1.1|
|8:30||FOX||King of the Hill||6.19||3.0/8||3.9|
|CW||Aliens in America (Repeat)||1.17||0.4/1||0.9|
|9:00||ABC||Oprahs Big Give||11.83||4.1/10||7.7|
|CBS||Cold Case (Repeat)||7.91||1.8/4||5.7|
|NBC||Law & Order (Repeat)||6.95||1.8/4||4.4|
|9:30||CW||The Game (Repeat)||0.93||0.4/1||0.9|
|10:00||ABC||Here Come the Newlyweds||8.91||3.6/9||5.5|
|NBC||Law & Order:(Repeat)||8.46||2.3/6||6.4|
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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