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Nielsen Ratings Thur, Mar 13: CBS Pulls in a Win, Lost Rules 9pm

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March 14th, 2008

Scoreboard for Thurs. March 13, 2008 CBS FOX ABC NBC CW
Total Viewers (million) 11.47 9.07 8.18 5.99 3.30
rating/Share: Adults 18-49 3.2/9 2.9/8 3.0/8 2.4/7 1.4/4

CBS took the night in both overall viewers and the 18-49 demo with the combination of Survivor: Micronesia and repeats of CSI and Without a Trace.  Winning a Thursday night with no original scripted programming?  A win is a win, but the world has changed.

FOX, without American Idol could do no better than second place overall and finished third (behind ABC) in the 18-49 demographic with the return of Are You Smarter Than a 5th Grader? and Don't Forget the Lyrics.

There's not much to say about the peacocks at NBC.  It won't be bragging about any second place finishes in the demo or otherwise.  An hour of My Name is Earl reruns tied in the 18-49 demo with a new episode of CW's SmallvilleCelebrity Apprentice is holding up fairly well in the 9pm hour against behemoths, CSI and Lost, tying Don't Forget the Lyrics in the 18-49 demo. 

Yunjin Kim as “Sun” on LostLast night's Lost was touching and revealed another member of the Oceanic Six.  With The Wire gone and House in reruns, Lost is without a doubt my current favorite.  Still, Lost shed over one million viewers from its performance last week. Perhaps the early onset of Daylight Savings Time has more watching Lost on the DVR this week. 

The 10pm hour was fairly competitive but the winner overall was Without a Trace, which was bunched up with Eli Stone and Lipstick Jungle in the 18-49 demo.  Given that Trace was a repeat and the other two shows weren't, I'm predicting only one of the three will be back next year.  Can you guess which one?

Thursday night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 CBS Survivor: Micronesia 13.06 4.2/13 7.4
  FOX Are You Smarter Than a 5th Grader? 9.33 2.7/8 6.1
  ABC Lost (Repeat) 5.34 1.8/5 3.8
  NBC My Name is Earl (2 repeats 8p-9p) 4.32 1.6/5 3.3
  CW Smallville 3.79 1.6/5 2.8
           
9:00 CBS CSI (Repeat) 11.45 2.9/8 7.7
  FOX Dont Forget the Lyrics 8.8 3.1/8 5.7
  ABC Lost 11.87 4.8/13 7.5
  NBC Celebrity Apprentice 8.1 3.1/8 5.7
  CW Reaper 2.81 1.2/3 1.9
           
10:00 CBS Without a Trace (Repeat) 9.91 2.4/7 6.7
  ABC Eli Stone 7.31 2.5/7 4.9
  NBC Lipstick Jungle 5.56 2.4/7 4.5

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • Tracy

    Survivor: Micronesia is the Night’s biggest Audience…The show awesome great and people U should definitely watch Survivor.

  • Tracy

    Survivor: Micronesia is the Night's biggest Audience…The show awesome great and people U should definitely watch Survivor.

  • KSal

    Eli Stone is winning the 18-49 Demo (and the procedurals never suffer that much with repeats) so I wouldn’t be too pessimistic about Eli’s chances. I love the show and hope it gets renewed!

  • KSal

    Eli Stone is winning the 18-49 Demo (and the procedurals never suffer that much with repeats) so I wouldn't be too pessimistic about Eli's chances. I love the show and hope it gets renewed!

  • Mark

    so sick of reality shows….they are ruining television, not because they are all bad but because that's all anyone tries to make anymore. So many new scripted shows never even get a chance to make it anymore. Lost can't even win the night even though this season is amazing and eli stone could get waxed even though it's ratings are pretty good.

    What I would like to know is what were the ratings for lost last year in the same time slot? Just outta curiosity.

  • Mark

    so sick of reality shows….they are ruining television, not because they are all bad but because that’s all anyone tries to make anymore. So many new scripted shows never even get a chance to make it anymore. Lost can’t even win the night even though this season is amazing and eli stone could get waxed even though it’s ratings are pretty good.

    What I would like to know is what were the ratings for lost last year in the same time slot? Just outta curiosity.

  • http://tvbythenumbers.com Robert Seidman

    Mark — if you can give me a date when Lost aired at 9pm last year, I'll look it up. Last year this time of year it was on Wednesdays at 10pm and doing about 12.4 million viewers (live+SD). Lost was actually down quite a bit from last week when it had just over 13 million viewers.

  • http://tvbythenumbers.com Robert Seidman

    Mark — if you can give me a date when Lost aired at 9pm last year, I’ll look it up. Last year this time of year it was on Wednesdays at 10pm and doing about 12.4 million viewers (live+SD). Lost was actually down quite a bit from last week when it had just over 13 million viewers.

  • Norrie

    My guess is Lipstick Jungle. Eli Stone is kind of quirky but cute.

  • Norrie

    My guess is Lipstick Jungle. Eli Stone is kind of quirky but cute.

  • Mark

    I meant 10pm last year for eli stone purposes…I completely forgot to mention that lol.

  • Mark

    I meant 10pm last year for eli stone purposes…I completely forgot to mention that lol.

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