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LIVE+7 Recap: What You're Watching on Your DVRs

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March 17th, 2008

HD DVR from Comcast/MotorolaThe results for the week ending March 2, 2008 LIVE+7 (live viewing plus 7 days worth of DVR viewing) are out and LOST was again the most watched program via DVR with almost 4 million watching via DVR. LOST also had the highest viewership increase (36.1%) as a result of DVR viewing. 

As Bill Gorman noted elsewhere, LOST currently airs in broadcast TV's most competitive hour, Thursdays at 9pm, so a lot of DVR viewers is no big surprise.  For longtime LOST fans, DVR viewing may just make sense - there's a lot going on in the show.  Viewing via DVR allows you to rewind when you have one of those "Huh!?" moments.

This week I've added to Bill's data the LIVE+SD  (live plus same day DVR viewing, up to 3am the morning after a show airs) and the % of overall DVR viewing that happened on the same day.  The results seem to indicate that with unscripted programming/reality shows most of the DVR viewing (over half) takes place the same night the shows air. I'd speculate that there is a lot of time displacement going on merely to be able to avoid ever having to view commercials. 

For all three American Idol airings, Survivor: Micronesia, and all three airings of Big Brother and Oprah's Big Give, more than 60% of the DVR viewing occurred the night the shows aired.  This trend doesn't seem to extend to NBC where Celebrity Apprentice (42.9% of DVR viewing occurred the same night) and the Biggest Loser (43.5% of DVR viewing occurred the same night) both were under 50%.

Of scripted content, LOST by far and away had the most DVR usage the same night the show aired (47.1%).  Medium was the next closest at 34.1%.  The trend seems to be people push scripted programming out later in the week.  Indeed, only 29.5% of DVR viewing for Jericho happened the same night the show aired.   Terminator: The Sarah Connor Chronicles DVR numbers were steady the week before the two part finale, but only 30.4% of DVR viewing occurred on the same night.

About the only other surprise to me on this list was Tyra Banks.  Her America's Next Top Model is struggling this year, but it still is doing well over 4 million viewers for the CW when you add in DVR viewing, 53% of which occurs the same night the show airs.  I suppose I am also at least a little surprised that outside of American Idol, only 2 shows had more than two million viewers via DVR (LOST, and Survivor).

For more information and a table of the top 20 shows with the highest % increase due to DVR viewing, check out Bill Gorman's post

Top 20 Most DVRd Shows for the week ending March 2, 2008:

Rank Shows Net Persons Live+7 (000) Persons Live (000) DVR Viewers %Increase Over Live Persons Live+SD (000) %SD of Total
1 LOST ABC 14,998 11,020 3,978 36.1% 12,893 47.1%
2 American Idol-TUESDAY FOX 30,009 26,166 3,843 14.7% 28,592 63.1%
3 American Idol-WEDNESDAY FOX 28,776 25,088 3,688 14.7% 27,553 66.8%
4 American Idol THU SP-2/28(S) FOX 27,246 23,769 3,477 14.6% 26,232 70.8%
5 SURVIVOR: MICRONESIA CBS 13,447 11,112 2,335 21.0% 12,529 60.7%
6 TERMINATOR: SRH CNR CHRON FOX 8,371 6,569 1,802 27.4% 7,117 30.4%
7 MEDIUM NBC 8,610 7,087 1,523 21.5% 7,606 34.1%
8 APPRENTICE 7 NBC 8,518 7,030 1,488 21.2% 7,668 42.9%
9 Big Brother 9-WED CBS 5,853 4,422 1,431 32.4% 5,381 67.0%
10 Law And Order NBC 12,398 11,049 1,349 12.2% 11,437 28.8%
11 Biggest Loser 5 NBC 8,230 6,893 1,337 19.4% 7,474 43.5%
12 Big Brother 9-SUN CBS 6,612 5,279 1,333 25.3% 6,230 71.3%
13 LIPSTICK JUNGLE NBC 6,549 5,251 1,298 24.7% 5,606 27.3%
14 JERICHO CBS 7,811 6,521 1,290 19.8% 6,901 29.5%
15 ELI STONE ABC 8,117 6,852 1,265 18.5% 7,147 23.3%
16 Big Brother 9-TUE CBS 7,204 5,960 1,244 20.9% 6,718 60.9%
17 BACK TO YOU SP-2/26 9:30P(S) FOX 12,729 11,790 939 8.0% 12,154 38.8%
18 AMERICAS Top Model-4 CW 4,256 3,325 931 28.0% 3,820 53.2%
19 MOMENT OF TRUTH 2/25-8P(S) FOX 8,888 7,989 899 11.3% 8,511 58.1%
20 OPRAHS BIG GIVE ABC 16,023 15,146 877 5.8% 15,680 60.9%

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
  • Danielle

    Well at least Jericho is in the top 20 of DVR veiws, I'm still not sure it will be enough.

  • Danielle

    Well at least Jericho is in the top 20 of DVR veiws, I’m still not sure it will be enough.

  • andrew

    It would be great if you guys could post Jericho's LIVE+7 ratings and SD's for the 7-episodes season so we can actually see how many people are tuning in instead of just using the overnights and SD's. There's still hope.

  • andrew

    It would be great if you guys could post Jericho’s LIVE+7 ratings and SD’s for the 7-episodes season so we can actually see how many people are tuning in instead of just using the overnights and SD’s. There’s still hope.

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