Moonves: Stop Talking Upscale 18-34 Year Olds!

Categories: TV Advertising,TV Business

Written By

March 17th, 2008

Les Moonves In a post by TVWatch's Wayne Friedman today, CBS's Les Moonves wants TV marketers to stop pestering him about upscale young adults aged 18-34 making >$75,000 annually. Les says "There are no upscale 18- to 34-year-olds — except my children." Of course, you could chalk that up to rationalization [We don't get that demo, because they don't exist! Next question!], but in this case, we have data that can shed some light on Moonves' claim.

The Bureau of Labor Statistics doesn't tabulate data that exactly matches, but using what's available there are:

However, if Les' kids are counted in his household, they're not in those groups (and I can't quite figure out how to tease those numbers from the BLS data). I'd guess there may be a significant group of 18-34 year olds that are part of their parent's households where there is significant family income. I'll keep looking for that data.

 
  • http://spycomics.com Rick Spy

    I’m 51, so not in the demo being talked about, but I want to agree with previous poster Frankj about networks, and especially FOX helping drive away viewers and his reasoning behind it. And, I agree about Sarah Connor. I almost didn’t watch it as well because I don’t trust FOX and only tuned in because of Summer Glau. But, look at this site’s post strike up date and FOX listings. What do they have next to Sarah Connor…future uncertain. What a surprise.

  • http://spycomics.com Rick Spy

    I’m 51, so not in the demo being talked about, but I want to agree with previous poster Frankj about networks, and especially FOX helping drive away viewers and his reasoning behind it. And, I agree about Sarah Connor. I almost didn’t watch it as well because I don’t trust FOX and only tuned in because of Summer Glau. But, look at this site’s post strike up date and FOX listings. What do they have next to Sarah Connor…future uncertain. What a surprise.

  • Danielle

    Fox is awful about canceling shows before they even get off the ground. I can think of a half dozen just off the top of my head. Shows that I love like Firefly and Wonderfalls. Not that other networks aren’t guilty as well, but Fox really is the worst.

  • Danielle

    Fox is awful about canceling shows before they even get off the ground. I can think of a half dozen just off the top of my head. Shows that I love like Firefly and Wonderfalls. Not that other networks aren’t guilty as well, but Fox really is the worst.

  • Danielle

    Fox is awful about canceling shows before they even get off the ground. I can think of a half dozen just off the top of my head. Shows that I love like Firefly and Wonderfalls. Not that other networks aren’t guilty as well, but Fox really is the worst.

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