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Top Time-Shifted Broadcast Shows, Feb 25 - Mar 2

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March 17th, 2008

Again, Lost is Most Time-Shifted Show in US By Viewers And Percentage

ABC’s LOST

For the second week in a row, Lost had both the largest time-shifted audience and the highest % viewership gain from time-shifting of any primetime broadcast network show. With 3.98 million time-shifted (DVR) viewers, Lost had the largest absolute time-shifted audience for the week of February 25 - March 2, followed by Tuesday's American Idol with 3.84 million time-shifted viewers. Rounding out the top 10 for was Wednesday's American Idol, Thursday's American Idol, Survivor: Micronesia, Terminator: Sarah Connor Chronicles, Medium, Celebrity Apprentice, Wednesday's Big Brother and Law & Order.

I'm going to chalk up Lost's high time-shifted viewership to the fact that the Thursday 9pm timeslot is highly viewed and very competitive among adults 18-49, with 4 of the shows getting 18-49 ratings above a 3.0. That's a lot of likely more DVR owning adults who don't want to miss one or more of those shows.

NBC and Fox tied for the most shows (5) out of the top 20 in absolute time-shifted audience size.

Top 20 Largest Time-shifted Audience Broadcast TV Shows:

Rank Shows Net Persons Live+7 (000) Persons Live (000) DVR Viewers %Increase Over Live Persons Live+SD (000) %SD of Total
1 LOST ABC 14,998 11,020 3,978 36.1% 12,893 47.1%
2 American Idol-TUESDAY FOX 30,009 26,166 3,843 14.7% 28,592 63.1%
3 AMERICAN IDOL-WEDNESDAY FOX 28,776 25,088 3,688 14.7% 27,553 66.8%
4 AMERICAN IDOL THU SP-2/28(S) FOX 27,246 23,769 3,477 14.6% 26,232 70.8%
5 SURVIVOR: MICRONESIA CBS 13,447 11,112 2,335 21.0% 12,529 60.7%
6 TERMINATOR: SRH CNR CHRON FOX 8,371 6,569 1,802 27.4% 7,117 30.4%
7 MEDIUM NBC 8,610 7,087 1,523 21.5% 7,606 34.1%
8 APPRENTICE 7 NBC 8,518 7,030 1,488 21.2% 7,668 42.9%
9 Big Brother 9-WED CBS 5,853 4,422 1,431 32.4% 5,381 67.0%
10 Law And Order NBC 12,398 11,049 1,349 12.2% 11,437 28.8%
11 Biggest Loser 5 NBC 8,230 6,893 1,337 19.4% 7,474 43.5%
12 Big Brother 9-SUN CBS 6,612 5,279 1,333 25.3% 6,230 71.3%
13 LIPSTICK JUNGLE NBC 6,549 5,251 1,298 24.7% 5,606 27.3%
14 JERICHO CBS 7,811 6,521 1,290 19.8% 6,901 29.5%
15 ELI STONE ABC 8,117 6,852 1,265 18.5% 7,147 23.3%
16 Big Brother 9-TUE CBS 7,204 5,960 1,244 20.9% 6,718 60.9%
17 BACK TO YOU SP-2/26 9:30P(S) FOX 12,729 11,790 939 8.0% 12,154 38.8%
18 AMERICAS Top Model-4 CW 4,256 3,325 931 28.0% 3,820 53.2%
19 MOMENT OF TRUTH 2/25-8P(S) FOX 8,888 7,989 899 11.3% 8,511 58.1%
20 OPRAHS BIG GIVE ABC 16,023 15,146 877 5.8% 15,680 60.9%

The Largest Time-shifting Audience table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of time-shifted viewers on their digital video recorders (DVRs). %SD of Total = percentage of a show's total DVR viewing that happened the same day up to 3am the morning after the show aired.

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Lost Has A 36.1% Increase Via DVR Viewing

For the week of February 25 - March 2, Lost's audience increased by 36.1% over the 11.02 million that watched it Live giving it a Live+7 audience of 15.00 million, again making it, by far, the leading broadcast show for % increase in viewing via DVR.

Wednesday's Big Brother had its audience increase by 32.4% over its Live airing placing it second for the week. Rounding out the top 1o were America's Top Model, Terminator: Sarah Connor Chronicles, Sunday's Big Brother, Lipstick Jungle, One Tree Hill, Medium, Celebrity Apprentice and Survivor: Micronesia.

NBC had the most time-shifted shows on a % basis with 5 of the 20.

Top 20 Most % Time-shifted Broadcast TV Shows:

Rank Programs Network Persons Live+7 (000) Persons Live (000) Timeshifed Audience (000s) % Increase Over Live
1 LOST ABC 14,998 11,020 3,978 36.1%
2 BIG BROTHER 9-WED CBS 5,853 4,422 1,431 32.4%
3 AMERICA'S Top Model-4 CW 4,256 3,325 931 28.0%
4 TERMINATOR: SARAH CONNOR CHRONICLES FOX 8,371 6,569 1,802 27.4%
5 BIG BROTHER 9-SUN CBS 6,612 5,279 1,333 25.3%
6 LIPSTICK JUNGLE NBC 6,549 5,251 1,298 24.7%
7 One Tree Hill CW 3,530 2,849 681 23.9%
8 MEDIUM NBC 8,610 7,087 1,523 21.5%
9 APPRENTICE 7 NBC 8,518 7,030 1,488 21.2%
10 SURVIVOR: MICRONESIA CBS 13,447 11,112 2,335 21.0%
11 BIG BROTHER 9-TUE CBS 7,204 5,960 1,244 20.9%
12 JERICHO CBS 7,811 6,521 1,290 19.8%
13 Biggest Loser 5 NBC 8,230 6,893 1,337 19.4%
14 ELI STONE ABC 8,117 6,852 1,265 18.5%
15 MEN IN TREES ABC 6,196 5,401 795 14.7%
16 AMERICAN IDOL-WEDNESDAY FOX 28,776 25,088 3,688 14.7%
17 AMERICAN IDOL-TUESDAY FOX 30,009 26,166 3,843 14.7%
18 AMERICAN IDOL THU SP-2/28 FOX 27,246 23,769 3,477 14.6%
19 PUSSYCAT DOLLS:GIRLICIOUS CW 1,865 1,637 228 13.9%
20 OFFICE NBC 4,216 3,711 505 13.6%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
  • http://tvbythenumbers.com Robert Seidman

    LOST stands alone, not just at the top, but in terms of being the lone scripted drama in the list with almost 50% of its DVR viewing happening the same day. There definitely appears to be a trend with the reality shows of front-loaded viewing. Aside from LOST,that does not seem to be the case at all for scripted programming.

  • http://tvbythenumbers.com Robert Seidman

    LOST stands alone, not just at the top, but in terms of being the lone scripted drama in the list with almost 50% of its DVR viewing happening the same day. There definitely appears to be a trend with the reality shows of front-loaded viewing. Aside from LOST,that does not seem to be the case at all for scripted programming.

  • Andy

    What does this mean?

    %SD of Total

  • Andy

    What does this mean?

    %SD of Total

  • Andy

    What does this mean?

    %SD of Total

  • http://tvbythenumbers.com Robert Seidman

    Andy it means what percentage of the DVR viewing happened the same day (up to 3am the morning after) the show aired.

  • http://tvbythenumbers.com Robert Seidman

    Andy it means what percentage of the DVR viewing happened the same day (up to 3am the morning after) the show aired.

  • http://tvbythenumbers.com Robert Seidman

    Andy it means what percentage of the DVR viewing happened the same day (up to 3am the morning after) the show aired.

  • Andy

    Thanks Robert.

  • Andy

    Thanks Robert.

  • Andy

    Thanks Robert.

  • frankj

    Wow…”the Summer effect” seems to be working it’s magic again. Week after week after week, 1.8 million DVR viewers for Sarah Connor. That has to be the most consistent DVR viewership in history. I hope somebody at FOX is paying attention.

    By the way, Bill, Robert, any chance of a graph of that? I’d be curious to see how steady that line is once the numbers for the finale come out.

  • frankj

    Wow…”the Summer effect” seems to be working it's magic again. Week after week after week, 1.8 million DVR viewers for Sarah Connor. That has to be the most consistent DVR viewership in history. I hope somebody at FOX is paying attention.

    By the way, Bill, Robert, any chance of a graph of that? I'd be curious to see how steady that line is once the numbers for the finale come out.

  • frankj

    Wow…”the Summer effect” seems to be working it's magic again. Week after week after week, 1.8 million DVR viewers for Sarah Connor. That has to be the most consistent DVR viewership in history. I hope somebody at FOX is paying attention.

    By the way, Bill, Robert, any chance of a graph of that? I'd be curious to see how steady that line is once the numbers for the finale come out.

  • Tony

    I can’t wait to see next weeks numbers. TSCC had it’s weakest ratings on the 25th of February but it rebounded solid in the season finale. I think the time-shifted numbers will go up next week. I believe this show is in the clear and we will see a much deserved second season this fall. Hopefully we will see the originally intended season ender incorporated in season 2.

  • Tony

    I can't wait to see next weeks numbers. TSCC had it's weakest ratings on the 25th of February but it rebounded solid in the season finale. I think the time-shifted numbers will go up next week. I believe this show is in the clear and we will see a much deserved second season this fall. Hopefully we will see the originally intended season ender incorporated in season 2.

  • Tony

    I can't wait to see next weeks numbers. TSCC had it's weakest ratings on the 25th of February but it rebounded solid in the season finale. I think the time-shifted numbers will go up next week. I believe this show is in the clear and we will see a much deserved second season this fall. Hopefully we will see the originally intended season ender incorporated in season 2.

  • http://tvbythenumbers.com Bill Gorman

    frankj,Here are the TSCC dvr viewership numbers in reverse date order, enjoy!

    1.802m [the week above]
    1.776
    1.779
    1.867
    1.841
    1.816
    1.753 [debut week of Jan 7-13]

  • http://tvbythenumbers.com Bill Gorman

    frankj,Here are the TSCC dvr viewership numbers in reverse date order, enjoy!

    1.802m [the week above]
    1.776
    1.779
    1.867
    1.841
    1.816
    1.753 [debut week of Jan 7-13]

  • http://tvbythenumbers.com Bill Gorman

    frankj,Here are the TSCC dvr viewership numbers in reverse date order, enjoy!

    1.802m [the week above]
    1.776
    1.779
    1.867
    1.841
    1.816
    1.753 [debut week of Jan 7-13]

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