Again, Lost is Most Time-Shifted Show in US By Viewers And Percentage
For the second week in a row, Lost had both the largest time-shifted audience and the highest % viewership gain from time-shifting of any primetime broadcast network show. With 3.98 million time-shifted (DVR) viewers, Lost had the largest absolute time-shifted audience for the week of February 25 - March 2, followed by Tuesday's American Idol with 3.84 million time-shifted viewers. Rounding out the top 10 for was Wednesday's American Idol, Thursday's American Idol, Survivor: Micronesia, Terminator: Sarah Connor Chronicles, Medium, Celebrity Apprentice, Wednesday's Big Brother and Law & Order.
I'm going to chalk up Lost's high time-shifted viewership to the fact that the Thursday 9pm timeslot is highly viewed and very competitive among adults 18-49, with 4 of the shows getting 18-49 ratings above a 3.0. That's a lot of likely more DVR owning adults who don't want to miss one or more of those shows.
NBC and Fox tied for the most shows (5) out of the top 20 in absolute time-shifted audience size.
Top 20 Largest Time-shifted Audience Broadcast TV Shows:
|Rank||Shows||Net||Persons Live+7 (000)||Persons Live (000)||DVR Viewers||%Increase Over Live||Persons Live+SD (000)||%SD of Total|
|4||AMERICAN IDOL THU SP-2/28(S)||FOX||27,246||23,769||3,477||14.6%||26,232||70.8%|
|6||TERMINATOR: SRH CNR CHRON||FOX||8,371||6,569||1,802||27.4%||7,117||30.4%|
|9||BIG BROTHER 9-WED||CBS||5,853||4,422||1,431||32.4%||5,381||67.0%|
|10||LAW AND ORDER||NBC||12,398||11,049||1,349||12.2%||11,437||28.8%|
|11||BIGGEST LOSER 5||NBC||8,230||6,893||1,337||19.4%||7,474||43.5%|
|12||BIG BROTHER 9-SUN||CBS||6,612||5,279||1,333||25.3%||6,230||71.3%|
|16||BIG BROTHER 9-TUE||CBS||7,204||5,960||1,244||20.9%||6,718||60.9%|
|17||BACK TO YOU SP-2/26 9:30P(S)||FOX||12,729||11,790||939||8.0%||12,154||38.8%|
|18||AMERICAS TOP MODEL-4||CW||4,256||3,325||931||28.0%||3,820||53.2%|
|19||MOMENT OF TRUTH 2/25-8P(S)||FOX||8,888||7,989||899||11.3%||8,511||58.1%|
|20||OPRAHS BIG GIVE||ABC||16,023||15,146||877||5.8%||15,680||60.9%|
The Largest Time-shifting Audience table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of time-shifted viewers on their digital video recorders (DVRs). %SD of Total = percentage of a show's total DVR viewing that happened the same day up to 3am the morning after the show aired.
Lost Has A 36.1% Increase Via DVR Viewing
For the week of February 25 - March 2, Lost's audience increased by 36.1% over the 11.02 million that watched it Live giving it a Live+7 audience of 15.00 million, again making it, by far, the leading broadcast show for % increase in viewing via DVR.
Wednesday's Big Brother had its audience increase by 32.4% over its Live airing placing it second for the week. Rounding out the top 1o were America's Top Model, Terminator: Sarah Connor Chronicles, Sunday's Big Brother, Lipstick Jungle, One Tree Hill, Medium, Celebrity Apprentice and Survivor: Micronesia.
NBC had the most time-shifted shows on a % basis with 5 of the 20.
Top 20 Most % Time-shifted Broadcast TV Shows:
|Rank||Programs||Network||Persons Live+7 (000)||Persons Live (000)||Timeshifed Audience (000s)||% Increase Over Live|
|2||BIG BROTHER 9-WED||CBS||5,853||4,422||1,431||32.4%|
|3||AMERICA'S TOP MODEL-4||CW||4,256||3,325||931||28.0%|
|4||TERMINATOR: SARAH CONNOR CHRONICLES||FOX||8,371||6,569||1,802||27.4%|
|5||BIG BROTHER 9-SUN||CBS||6,612||5,279||1,333||25.3%|
|7||ONE TREE HILL||CW||3,530||2,849||681||23.9%|
|11||BIG BROTHER 9-TUE||CBS||7,204||5,960||1,244||20.9%|
|13||BIGGEST LOSER 5||NBC||8,230||6,893||1,337||19.4%|
|15||MEN IN TREES||ABC||6,196||5,401||795||14.7%|
|18||AMERICAN IDOL THU SP-2/28||FOX||27,246||23,769||3,477||14.6%|
The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.