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Top Time-Shifted Cable Shows, February 25 - March 2

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March 17th, 2008

Project Runway Leads Cable Time-Shifting with 1.2 Million DVR Viewers

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For the week of February 25 - March 2, 2008, Bravo's Project Runway was the top cable time-shifted show with an increase of 34.4% over its Live audience in its Live+7 viewing audience. It also had the largest time-shifted audience of 1,200,000 viewers. USA's House had an increase of 20.0% and 636,000 time-shifted viewers to place second. Filling out the top 10 were two episodes of WWE Raw, a presidential debate and follow on by MSNBC, Law & Order: SVU, NCIS, iCarly, and a SpongeBob.

Top 20 Most Timeshifted Cable Shows, February 25 - March 2, 2008:

Rank Programs Network Persons Live+7 (000) Persons Live (000) Timeshifted Audience (000s) % Increase over Live
1 Project Runway BRVO 4,691 3,491 1,200 34.4%
2 HOUSE USA 3,814 3,178 636 20.0%
3 WWE Raw USA 3,455 3,153 302 9.6%
4 WWE Raw USA 5,148 4,724 424 9.0%
5 DEMOCRATIC PRESIDENTIAL CANDIDATES MSNBC 5,379 4,961 418 8.4%
6 SPECIAL COVERAGE (DEMOCRATIC PRESIDENTIAL CANDIDATES) MSNBC 7,837 7,329 508 6.9%
7 LAW & ORDER: SVU USA 6,760 6,441 319 5.0%
8 NCIS USA 2,943 2,815 128 4.5%
9 iCarly NICK 3,219 3,083 136 4.4%
10 SpongeBob NICK 4,634 4,444 190 4.3%
11 NCIS USA 3,163 3,043 120 3.9%
12 iCarly NICK 3,496 3,369 127 3.8%
13 NCIS USA 3,229 3,121 108 3.5%
14 NCIS USA 3,519 3,404 115 3.4%
15 ZOEY 101 NICK 3,958 3,830 128 3.3%
16 LAW & ORDER: SVU USA 3,214 3,121 93 3.0%
17 SpongeBob NICK 2,890 2,815 75 2.7%
18 iCarly NICK 3,439 3,350 89 2.7%
19 SpongeBob NICK 3,324 3,239 85 2.6%
20 SPONGEBOB NICK 3,549 3,467 82 2.4%

Our time-shifting chart ranks which of the Top 40 cable shows had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs) as well as indicating the size of the audience that watched in the 7 days after the live show aired.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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