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Cable Ratings Recap: WWE, SpongeBob, Odd Parents, and Bill O.

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Written By

March 18th, 2008

WWE RAW

This week there were three hours of WWE coverage.  Each hour grew more viewers and the 9pm and 10pm hours earned WWE: RAW the top two spots (the first hour placed 11th).

This week SpongeBob only made the top 20 eight times, but this was seemingly due to a Fairly Odd Parents extravaganza.  You don't need to cry for SpongeBob or Nickelodeon,  the Bobster still snuck in 16 airings into the top 40 and Nickelodeon took 30 out of 40 spots.  Even by Bill Gorman's accounting, that is the lion's share.  Nick's own iCarly also bested SpongeBob with 4.35 million viewers. Disney ran the movie The Incredibles at least twice (one airing made the top 20, one didn't, the only Disney participation in this week's top 40).

The Saturday (3/15) 9pm showing of the movie Wisegal on Lifetime averaged 3.4 million viewers, and was 15th on a household ratings basis (25th by viewers).  The Monday (3/10) airing of The O'Reilly Factor placed 30th for the week on a HH ratings basis, and 37th out of 40 on a viewers basis (3.09 million).  Keith Olbermann?  I don't hate you, but you didn't make the top 40.    

The premiere of the  John Adams miniseries on HBO?  Not on the top 40 and HBO doesn't seem to be in a hurry to release a press release (never a good sign), but I will keep my eyes open for some John Adams data.  Update: the two episode premiere on Sunday averaged 2.7 million viewers.

Some TVbytheNumbers favorites made the top 40 via syndication.  A Monday night 9pm airing of Gorman favorite Law & Order on TNT had 3.15 million viewers (34th on a viewers basis) and A Friday night 11pm airing of House on USA had 2.91 million viewers, the 40th most watched program on Cable last week.

Full Top 20 Cable Results for the week ending 3/16/2008:

Rank PROGRAMS Net DAY(S) Live+SD HH Rtg Live+SD Viewers
1 WWE Entertainment (WWE Raw) USA MONDAY 3.4 5,690
2 WWE Entertainment (WWE Raw) USA MONDAY 3.3 5,542
3 iCarly NICK SATURDAY 2.7 4,347
4 SpongeBob NICK SATURDAY 2.7 4,175
5 FAIRLY ODD PARENTS NICK FRIDAY 2.6 4,034
6 BACK AT THE BARNYARD NICK SATURDAY 2.6 4,029
7 SpongeBob NICK SATURDAY 2.7 3,991
8 INCREDIBLES, THE DSNY SATURDAY 2.5 3,941
9 FAIRLY ODD PARENTS NICK FRIDAY 2.5 3,899
10 SPONGEBOB NICK SATURDAY 2.5 3,805
11 WWE Entertainment (WWE Raw) USA MONDAY 2.4 3,804
12 SPONGEBOB NICK SATURDAY 2.3 3,749
13 FAIRLY ODD PARENTS NICK MONDAY 2.4 3,703
14 FOP MOVIE FAIRLY ODD BABY NICK FRIDAY 2.4 3,685
15 FAIRLY ODD PARENTS NICK SATURDAY 2.4 3,538
16 SPONGEBOB NICK FRIDAY 2.2 3,529
17 SPONGEBOB NICK SUNDAY 2.3 3,526
18 SPONGEBOB NICK MONDAY 2.3 3,518
19 FAIRLY ODD PARENTS NICK SATURDAY 2.3 3,508
20 SPONGEBOB NICK SATURDAY 2.3 3,482

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Nielsen Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved

 
  • http://AngryCountry.com Mike

    John Adams: 2.7 combined average, 2.5 and 2.8 for the first two parts individually. According to Nielsen.

  • http://AngryCountry.com Mike

    John Adams: 2.7 combined average, 2.5 and 2.8 for the first two parts individually. According to Nielsen.

  • http://tvbythenumbers.com Robert Seidman

    Indeed. and that’s 2.7 million viewers, not a 2.7 rating. Here’s the story from Variety. Hardly Sopranos-esque, but it did beat out the year ago airing of a Rome episode (2.4 million). Less than a Friday night 11pm rerun of House on USA…ouch.

  • http://tvbythenumbers.com Robert Seidman

    Indeed. and that's 2.7 million viewers, not a 2.7 rating. Here's the story from Variety. Hardly Sopranos-esque, but it did beat out the year ago airing of a Rome episode (2.4 million). Less than a Friday night 11pm rerun of House on USA…ouch.

  • Shane

    WOW.
    Even when Nick decides to stop airing FOP and Spongebob, they'll have the power of Back at the Barnyard and iCarly to hold them up.

    Disney needs to shape up at this point in time. Wizards of Waverly Place has not been doing well.

    Go Nick :)

  • Shane

    WOW.
    Even when Nick decides to stop airing FOP and Spongebob, they’ll have the power of Back at the Barnyard and iCarly to hold them up.

    Disney needs to shape up at this point in time. Wizards of Waverly Place has not been doing well.

    Go Nick :)

  • Jennifer McDevitt

    Robert! Oh PLEASE! Comparing a basic cable (USA’s House)channel to HBO’s 30% penentration! USA would kill for that audience if they only 30% penentration! Be fair! With a 90%+ penetration, USA SHOULD do those kind of numbers with a hit show that is currently not on the air with first run.

    JOHN ADAMS is not a through the roof performance, but it is very, very good for the kind of program it was and low HUTS/PUTS. Anything on HBO or basic cable that does over 2 million viewers is considered a success.

  • Jennifer McDevitt

    Robert! Oh PLEASE! Comparing a basic cable (USA's House)channel to HBO's 30% penentration! USA would kill for that audience if they only 30% penentration! Be fair! With a 90%+ penetration, USA SHOULD do those kind of numbers with a hit show that is currently not on the air with first run.

    JOHN ADAMS is not a through the roof performance, but it is very, very good for the kind of program it was and low HUTS/PUTS. Anything on HBO or basic cable that does over 2 million viewers is considered a success.

  • TV-aholic

    I have two questions.

    1) What were the numbers for both new episodes of Gene Simmons Family Jewels, on March 11 (10 & 10:30pm)

    2) Is there a way to have a sperate list that is non-kids channel programming, or non-animated, cable shows? With multiple airings of SpongeBob and Fairly Odd Parents usually taking 50-80% of the list, at times, its hard to see what other cable favorites do each week.

    Keep up the great work guys!

  • TV-aholic

    I have two questions.

    1) What were the numbers for both new episodes of Gene Simmons Family Jewels, on March 11 (10 & 10:30pm)

    2) Is there a way to have a sperate list that is non-kids channel programming, or non-animated, cable shows? With multiple airings of SpongeBob and Fairly Odd Parents usually taking 50-80% of the list, at times, its hard to see what other cable favorites do each week.

    Keep up the great work guys!

  • http://tvbythenumbers.com Bill Gorman

    TV-aholic,

    Family Jewels didn’t make the cable top 40, which is all we see.

    Re: #2. If the NY Times can create a new bestseller list to exclude Harry Potter we can create a list and exclude children’s programming. However, we only see the top 40 cable shows, so we may not be revealing much more that interests you. [see the answer to #1]

  • http://tvbythenumbers.com Bill Gorman

    TV-aholic,

    Family Jewels didn't make the cable top 40, which is all we see.

    Re: #2. If the NY Times can create a new bestseller list to exclude Harry Potter we can create a list and exclude children's programming. However, we only see the top 40 cable shows, so we may not be revealing much more that interests you. [see the answer to #1]

  • http://tvbythenumbers.com Robert Seidman

    Jennifer, you’re right, but when there are known quantities, there are known quantities. The Sopranos season 7 premiere drew 7.7 million and the fourth season premiere drew 13.4 million. On that basis, John Adams: pfffft.

    Of course the head of programming for HBO already lost her job, so what is done is done.

  • http://tvbythenumbers.com Robert Seidman

    Jennifer, you're right, but when there are known quantities, there are known quantities. The Sopranos season 7 premiere drew 7.7 million and the fourth season premiere drew 13.4 million. On that basis, John Adams: pfffft.

    Of course the head of programming for HBO already lost her job, so what is done is done.

  • Jennifer McDevitt

    Robert – you cannot compare a period piece, mini-series to a contemporary drama series which has performed better than any basic cable network, let alone premium limited penetration channels. Entourage for example grew from its first season and is considered a hit for HBO with an average audience of around 2.3 million. But I would never compare a series to a mini-series. Your Rome comparison would be much better. HBO is not about mass audience, it’s about reaching audiences that want their kind of programming – and luckily in cable we have different targets so this kind of programming has an outlet. You should applaud cable for bringing programming to viewers that would normally only have a shot on PBS. And reaching that kind of audience number for a very targeted audience based on who probably read John Adams as a book is quite remarkable.
    I can celebrate all kinds of television and am glad I do.

  • Jennifer McDevitt

    Robert – you cannot compare a period piece, mini-series to a contemporary drama series which has performed better than any basic cable network, let alone premium limited penetration channels. Entourage for example grew from its first season and is considered a hit for HBO with an average audience of around 2.3 million. But I would never compare a series to a mini-series. Your Rome comparison would be much better. HBO is not about mass audience, it's about reaching audiences that want their kind of programming – and luckily in cable we have different targets so this kind of programming has an outlet. You should applaud cable for bringing programming to viewers that would normally only have a shot on PBS. And reaching that kind of audience number for a very targeted audience based on who probably read John Adams as a book is quite remarkable.
    I can celebrate all kinds of television and am glad I do.

  • http://tvbythenumbers.com Robert Seidman

    Jennifer, I can compare viewership with one program on HBO with another show on HBO and I did!

    If HBO was PBS, I would applaud it. But HBO is in the business of getting as many paying subscribers as it can. Rome was great, but if you want that kind of programming you’re better off lobbying your local PBS affiliate. PBS is not in the business of making money. HBO is. Perhaps Rome would have gotten a 3rd season on PBS. It didn’t on HBO.

  • http://tvbythenumbers.com Robert Seidman

    Jennifer, I can compare viewership with one program on HBO with another show on HBO and I did!

    If HBO was PBS, I would applaud it. But HBO is in the business of getting as many paying subscribers as it can. Rome was great, but if you want that kind of programming you're better off lobbying your local PBS affiliate. PBS is not in the business of making money. HBO is. Perhaps Rome would have gotten a 3rd season on PBS. It didn't on HBO.

  • keli

    Do you have any numbers for the Jericho mini marthon that aired on the scifi channel on 3/14/08

  • keli

    Do you have any numbers for the Jericho mini marthon that aired on the scifi channel on 3/14/08

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