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Cable Ratings Recap: WWE, SpongeBob, Odd Parents, and Bill O.

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March 18th, 2008

WWE RAW

This week there were three hours of WWE coverage.  Each hour grew more viewers and the 9pm and 10pm hours earned WWE: RAW the top two spots (the first hour placed 11th).

This week SpongeBob only made the top 20 eight times, but this was seemingly due to a Fairly Odd Parents extravaganza.  You don't need to cry for SpongeBob or Nickelodeon,  the Bobster still snuck in 16 airings into the top 40 and Nickelodeon took 30 out of 40 spots.  Even by Bill Gorman's accounting, that is the lion's share.  Nick's own iCarly also bested SpongeBob with 4.35 million viewers. Disney ran the movie The Incredibles at least twice (one airing made the top 20, one didn't, the only Disney participation in this week's top 40).

The Saturday (3/15) 9pm showing of the movie Wisegal on Lifetime averaged 3.4 million viewers, and was 15th on a household ratings basis (25th by viewers).  The Monday (3/10) airing of The O'Reilly Factor placed 30th for the week on a HH ratings basis, and 37th out of 40 on a viewers basis (3.09 million).  Keith Olbermann?  I don't hate you, but you didn't make the top 40.    

The premiere of the  John Adams miniseries on HBO?  Not on the top 40 and HBO doesn't seem to be in a hurry to release a press release (never a good sign), but I will keep my eyes open for some John Adams data.  Update: the two episode premiere on Sunday averaged 2.7 million viewers.

Some TVbytheNumbers favorites made the top 40 via syndication.  A Monday night 9pm airing of Gorman favorite Law & Order on TNT had 3.15 million viewers (34th on a viewers basis) and A Friday night 11pm airing of House on USA had 2.91 million viewers, the 40th most watched program on Cable last week.

Full Top 20 Cable Results for the week ending 3/16/2008:

Rank PROGRAMS Net DAY(S) Live+SD HH Rtg Live+SD Viewers
1 WWE Entertainment (WWE Raw) USA MONDAY 3.4 5,690
2 WWE Entertainment (WWE Raw) USA MONDAY 3.3 5,542
3 iCarly NICK SATURDAY 2.7 4,347
4 SpongeBob NICK SATURDAY 2.7 4,175
5 FAIRLY ODD PARENTS NICK FRIDAY 2.6 4,034
6 BACK AT THE BARNYARD NICK SATURDAY 2.6 4,029
7 SpongeBob NICK SATURDAY 2.7 3,991
8 INCREDIBLES, THE DSNY SATURDAY 2.5 3,941
9 FAIRLY ODD PARENTS NICK FRIDAY 2.5 3,899
10 SPONGEBOB NICK SATURDAY 2.5 3,805
11 WWE Entertainment (WWE Raw) USA MONDAY 2.4 3,804
12 SPONGEBOB NICK SATURDAY 2.3 3,749
13 FAIRLY ODD PARENTS NICK MONDAY 2.4 3,703
14 FOP MOVIE FAIRLY ODD BABY NICK FRIDAY 2.4 3,685
15 FAIRLY ODD PARENTS NICK SATURDAY 2.4 3,538
16 SPONGEBOB NICK FRIDAY 2.2 3,529
17 SPONGEBOB NICK SUNDAY 2.3 3,526
18 SPONGEBOB NICK MONDAY 2.3 3,518
19 FAIRLY ODD PARENTS NICK SATURDAY 2.3 3,508
20 SPONGEBOB NICK SATURDAY 2.3 3,482

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Nielsen Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved

 
  • http://tvbythenumbers.com Robert Seidman

    Hi Keli, no, we only have access to the top 40 cable shows, and none of the Jericho airings was among them. If anyone sees the data, please feel free to post or link to it.

  • http://tvbythenumbers.com Robert Seidman

    Hi Keli, no, we only have access to the top 40 cable shows, and none of the Jericho airings was among them. If anyone sees the data, please feel free to post or link to it.

  • http://tvbythenumbers.com Robert Seidman

    Jennifer — I wanted to expand on my comment to you a little. There is a big issue for the industry at large when it comes to making money with “quality programming”. I enjoyed Rome a lot, and HBO’s The Wire maybe my all-time favorite show (and less people watched its finale than John Adams!).

    But HBO needs shows that can pull numbers like the Sopranos and Sex and the City in order to grow its subscriber base. It has NO shows like that now, and so I look at the ratings performance for its shows, and especially its specials with that in mind. If it has powerhouse shows, we’ll still get some good stuff like Rome and The Wire that doesn’t attract as many viewers, but without those powerhouse shows, I doubt we will continue to get as much quality out of HBO.

  • http://tvbythenumbers.com Robert Seidman

    Jennifer — I wanted to expand on my comment to you a little. There is a big issue for the industry at large when it comes to making money with “quality programming”. I enjoyed Rome a lot, and HBO's The Wire maybe my all-time favorite show (and less people watched its finale than John Adams!).

    But HBO needs shows that can pull numbers like the Sopranos and Sex and the City in order to grow its subscriber base. It has NO shows like that now, and so I look at the ratings performance for its shows, and especially its specials with that in mind. If it has powerhouse shows, we'll still get some good stuff like Rome and The Wire that doesn't attract as many viewers, but without those powerhouse shows, I doubt we will continue to get as much quality out of HBO.

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