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Nielsen Ratings Mon March 17: Dancing is Back

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March 18th, 2008

Scoreboard for Mon. March 17, 2008 ABC CBS NBC FOX CW
Total Viewers (million) 14.93 10.61 8.17 6.34 1.68
rating/Share: Adults 18-49 4.4/12 3.9/10 2.5/7 2.0/5 0.7/2

Dancing with the Stars returned and ABC easily won St. Patrick's Day night in overall viewers and the 18-49 demographic.  It wasn't an American Idol style beatdown, but it wasn't all that close either with ABC averaging more than 4 million viewers more than second place CBS.  But this was the most competitive night of TV, especially in the 18-49 demo in sometime, and the CBS comedies hold up quite well.

Kaley CoucoMany are all starry-eyed over The Big Bang Theory.  Big Bang is a nice little comedy, and its ratings are exactly in line with what it is.  A nice little comedy.  Not a great comedy - not Seinfeld, Cheers or even Two and a Half Men.  It's not even anywhere near the quality of 8 Simple Rules for Dating My Daughter - which was a great comedy.  I love Kaley Couco, and I can certainly understand getting starry eyed over her.  But Big Bang is a nice little comedy, not a great comedy. 

But even today's greatest (ratings-wise, anyway) comedy, Two and a Half Men was no match for the return of Dancing with the Stars.  Dancing was by far and away the most watched show of the evening, and while no American Idol, it's still the best ratings workhorse for the Mouse by far..  Last night was an hour and a half of the men dancing, and those who already are pegging Penn Gillette to go are out of their minds - Adam Corrolla will be drawing the short straw. The fans aren't going to get rid of the magician quickly, even if he does dance like Shrek.

ABC also ran with an hour and a half of The Bachelor, and while I understand airing DWTS as often as possible, the bloom is definitely off the rose for Bachelor which could barely hold onto a third of the DWTS viewers.  I'm sure Bachelor fans will be whining about what a bad lead-in DWTS is!

NBC ran with My Dad is Better Than Your Dad (but not better than anything ratings-wise, except a repeat of Gossip Girl), Deal or No Deal (which came in 3rd behind DWTS and 2.5 Men) and Medium, which couldn't beat a rerun of CSI: Miami.

FOX needs to make more Prison Break and Terminator: The Sarah Connor Chronicle quickly.  Cantebury's Law is tanking (it lost more than 25% of its viewers since last week)and New Amsterdam was next to last in the 9pm hour, beating out only Pussycat Dolls Present: Girlicious.  

OK, I admit it -- I'd love to see an episode of Terminator with Kaley C. guest-starring as a terminator alongside Summer Glau...

St. Patrick's Day Night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 ABC Dancing with the Stars (8p-9:30) 20.9 5.5/15 13.4
  CBS Big Bang Theory 9.11 3.7/11 5.4
  NBC My Dad is Better than Your Dad 4.68 1.5/4 2.7
  FOX Canterburys Law 5.66 1.7/5 4
  CW Gossip Girl ( R) 1.25 0.6/2 1
           
8:30 CBS How I Met Your Mother 9.73 4.3/11 5.7
           
9:00 CBS Two and a Half Men 14.03 5.4/13 8.7
  CW Pussycat Dolls Present: Girlicious 1.57 0.7/2 1.2
  NBC Deal or No Deal 9.93 2.9/7 5.8
  FOX New Amsterdam 7.3 2.3/6 4.8
           
9:30 CBS New Adv. of Old Christine 11.45 4.3/11 7.7
  ABC The Bachelor (9:30p-11p) 8.96 3.3/9 5.4
           
10:00 CBS CSI: Miami (R ) 9.66 3.0/8 6.7
  NBC Medium 9.89 3.2/9 6.7

 

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • Mark

    Oh no doubt about that, and I like the show as well. Like I said it’s the geek in me I’m sure that makes it my favorite.

  • Mark

    Oh no doubt about that, and I like the show as well. Like I said it's the geek in me I'm sure that makes it my favorite.

  • Shane

    I think that lower ratings are much more acceptable today than before because of the prominence of the 18-49 demographic. Nets like NBC and the CW have focused all of their energy on the coveted demographic, though I personally think it’s because HH ratings have worked against them for a while.

    I also think that advertisers are more prone these days to advertise during a show with a “cult” following because they understand the power of these shows…for example, Heroes. The show hasn’t really done well in HHs for a while, but still makes mega bucks for NBC. Advertisers are probably attracted by the numbers the show gets from the men demographic. One can easily tell when Spider Man 3 and Mountain Dew are heavily promoted during it.

  • Shane

    I think that lower ratings are much more acceptable today than before because of the prominence of the 18-49 demographic. Nets like NBC and the CW have focused all of their energy on the coveted demographic, though I personally think it's because HH ratings have worked against them for a while.

    I also think that advertisers are more prone these days to advertise during a show with a “cult” following because they understand the power of these shows…for example, Heroes. The show hasn't really done well in HHs for a while, but still makes mega bucks for NBC. Advertisers are probably attracted by the numbers the show gets from the men demographic. One can easily tell when Spider Man 3 and Mountain Dew are heavily promoted during it.

  • Adam

    HIMYM is definately the best sitcom on TV right now, but as a self described geek I definately enjoy TBBT as a lead in. I watched both last night. Please renew “mother” CBS!

  • Adam

    HIMYM is definately the best sitcom on TV right now, but as a self described geek I definately enjoy TBBT as a lead in. I watched both last night. Please renew “mother” CBS!

  • jay turney

    I have to admit, I like thus show. Sesides DH, its all ABC has. Call me a asexist, and kiss my a**, but I love these womens’ dancing. This, not AI, is entertainment. Priscella Presley, Monica Seles ”’ this is freaking competitiion Kudos, ABC. This is your best show, along with Desperate housiwives. We guys will watch your shows, if you leave out the victimization crap. American women rule. Show us more strong women. Three cheers for American Dance whatever.

  • jay turney

    I have to admit, I like thus show. Sesides DH, its all ABC has. Call me a asexist, and kiss my a**, but I love these womens' dancing. This, not AI, is entertainment. Priscella Presley, Monica Seles ''' this is freaking competitiion Kudos, ABC. This is your best show, along with Desperate housiwives. We guys will watch your shows, if you leave out the victimization crap. American women rule. Show us more strong women. Three cheers for American Dance whatever.

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