|Scoreboard for Tue. March 18, 2008|
|Total Viewers (million)||27.01||11.95||7.97||7.25||2.33|
|Rating/Share: Adults 18-49||10.3/25||3.1/8||3.0/8||2.0/5||1.1/3|
America loves the contests and tonight we had two of them, American Idol and Dancing With the Stars. For one hour, between 9pm-10pm they went head to head. We're fortunate Berman is slacking today and that as a result we got half hourly data. You can see how they squared off against each other. And the winner is? American Idol. Did you have any doubt?
FOX, even up against DWTS easily won the night with a 2 hour installment of American Idol. While Dancing With the Stars most certainly outperformed everything besides Idol, the beatdown Idol puts on DWTS is quite impressive. Even at 10pm (until 10:32p) when it wasn't facing AI, DWTS could not pull in 20 million viewers (19.99 million though - not shabby at all!). The real beatdown though is in the 18-49 demographic where AI tripled DWTS' number from 9p-9:30p and almost tripled it from 9:30p-10p. It's no contest really. But for what it's worth, I did check out Dancing With the Stars for a bit (I fast forwarded like mad on the DVR, but still) and didn't watch a second of AI.
I also watched Jericho, and while the numbers improved slightly from what I saw at 8am, they didn't improve enough to be excited about. I'm starting to get the vibe that next week's episode will be the series finale and not the season finale, but we'll find out soon enough. Jericho has definitely morphed into something more like 24, and I am enjoying it. But the ratings are not good, and not even the online viewing or live+7 DVR usage is going to save it on CBS. I'm still pulling for CW or SciFi!
I also don't understand CBS' inability to own up to Big Brother being a bad fit for Tuesday nights, but "deny, deny, deny" quite often works out, so I can't blame them for trying. Again, CBS best performer of Tuesday night was a rerun of NCIS.
With the return of DWTS, the peacock's at NBC will no longer be able to brag about finishing 2nd in the 18-49 demographic against Idol. But all that glitters, does not mean lead-ins matter. In the: "Who ya Got?: Lead-in or Remote Control", I've got the remote, baby!
Although DWTS had almost 20 million viewers at 10pm, half of them departed when Miss Guided premiered on ABC. That will get worse when the 10:30-10:32pm portion of DWTS is factored out of that half hour and it will get worse still when Miss Guided lands in a timeslot with no lead in (this Thursday, two episodes from 8p-9p).
Lots of half hourly data for the night, have at:
|Time||Network||Show||Viewers (Millons)||18-49 Rating/Share||HH Rating|
|8:00||FOX||American Idol 8p-10p||25.96||9.7/26||14.8|
|NBC||The Biggest Loser||7.19||2.6/7||4.9|
|ABC||It's The Easter Beagle, Charlie Brown (R )||6.32||1.9/5||3.8|
|CW||Beauty and the Geek||1.67||0.7/2||1.2|
|8:30||ABC||Just for Laughs||5.08||1.6/4||3.1|
|NBC||The Biggest Loser||8.14||3.0/8||5.4|
|CW||Beauty and the Geek||1.82||0.8/2||1.2|
|9:00||CBS||Big Brother 9||5.82||2.1/5||3.3|
|ABC||Dancing With the Stars||14.62||3.3/8||9.3|
|CW||One Tree Hill||2.79||1.3/3||1.9|
|FOX||American Idol 8p-10p||27.27||10.5/25||15.2|
|NBC||The Biggest Loser||7.65||3.2/8||4.7|
|9:30||CBS||Big Brother 9||5.14||1.9/4||3.3|
|ABC||Dancing With the Stars||15.72||3.6/8||10|
|CW||One Tree Hill||3.06||1.4/3||2|
|NBC||The Biggest Loser||8.42||3.6/8||5.3|
|NBC||Law & Order: SVU (Repeat)||7.48||2.6/7||5.3|
|ABC||Dancing With the Stars||19.99||5.1/13||12.8|
|NBC||Law & Order: SVU (Repeat)||8.96||2.9/8||6.4|
|ABC||Miss Guided (Series Premiere)||9.93||2.9/8||6.7|
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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